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Analyze a Business Community using ReferenceUSA

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Use ReferenceUSA, available at subscribing public libraries, to conduct an analysis of businesses in a community, sales territory etc. to make data driven business decisions.

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Analyze a Business Community using ReferenceUSA

  1. 1. Analysis of a Business Community
  2. 2. After accessing ReferenceUSA select the U.S. Business Module.
  3. 3. Select the Advanced Search
  4. 4. On the left hand side select your geography and Professional all/one.
  5. 5. In the center select Verified and Unverified files, add your geography and select one professional. Then View Results.
  6. 6. On the results page select Heat Maps, Summary or Charts to see various profiles of your Community.
  7. 7. Select charts to see a breakdown of the industries, Employee Size and Sales Volume of businesses in the geography selected.
  8. 8. Select the Summary Button to view counts of various elements such as Industry, Sales Volume and/or Employee size.
  9. 9. Select the heat map to see density maps of the locations, sales volume or employee size of businesses in the geography. Zooming in on the map will show you the individual businesses.

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