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Continuous
innovation
             technology   diversify
Employee selection

  • Group discussion
  • Psychometric test

Training
  • Supervisors training
  • Flight attendants
1   •Fuel price control

2   •Efficiency

3   •diversify
“You don't earn loyalty in a day.
 You earn loyalty day-by-day.”
      JEFFREY GITOMER
• Loyalty programs
One

        • Coordination with other
Two
          companies

        • diversify
Three

        • Continues innovation
Four
• 1 diversify

• 2 Loyalty programs

• 3 WOM promotions

• 4 Internet
450                 420
           400                                 2000
           350                                 2010
No.        300     239.2
Of         250
internet   200
Users      150   95.1                             99.1
                                          81
In         100                                 47.1
            50              22.5
millions                              5
             0
                 united     china    India      japan
                 states


                  country
Six Degrees
Six Degrees was launched in 1997 and was the first modern social network. It
allowed users to create a profile and to become friends with other users.
While the site is no longer functional, at one time it was actually quite popular
and had around a million members at its peak.

  LiveJournal
  LiveJournal started in 1999 and took a different approach to social networking.
  While Six Degrees allowed users to create a basically-static profile, LiveJournal was a
  social network built around constantly-updated blogs.
  LiveJournal encouraged its users to follow one another and to create groups and
  otherwise interact. It was really the precursor to the live updates we see in social
  networks currently.
 World of Warcraft / MMORPGS
 MMORPGS (Massively multiplayer online role-playing games) have become social
 networks in their own right. The most famous of these is World of Warcraft, where
 players interact both in the game world and on related forums and community
 sites.
 Social interaction within the games ranges from teams set up specifically for
 tactical reasons within the game to friendships to romances. MMORPGS became
 popular in the early 2000s, though there were other online role-playing and other
 games prior to that.
• http://royal.pingdom.com/2010/10/22/incred
  ible-growth-of-the-internet-since-2000/
• http://articles.businessinsider.com/2011-07-
  04/home/29986242_1_airline-industry-
  passenger-traffic-pilots
• http://www.airlinefinancials.com/airline_data
  _comparisons.html
• http://www.ironport.com/pdf/ironport_case_
  study_jetblue_airways.pdf

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Jetblue1

  • 1.
  • 2.
  • 3. Continuous innovation technology diversify
  • 4.
  • 5. Employee selection • Group discussion • Psychometric test Training • Supervisors training • Flight attendants
  • 6.
  • 7. 1 •Fuel price control 2 •Efficiency 3 •diversify
  • 8.
  • 9. “You don't earn loyalty in a day. You earn loyalty day-by-day.” JEFFREY GITOMER
  • 10. • Loyalty programs One • Coordination with other Two companies • diversify Three • Continues innovation Four
  • 11.
  • 12.
  • 13. • 1 diversify • 2 Loyalty programs • 3 WOM promotions • 4 Internet
  • 14. 450 420 400 2000 350 2010 No. 300 239.2 Of 250 internet 200 Users 150 95.1 99.1 81 In 100 47.1 50 22.5 millions 5 0 united china India japan states country
  • 15. Six Degrees Six Degrees was launched in 1997 and was the first modern social network. It allowed users to create a profile and to become friends with other users. While the site is no longer functional, at one time it was actually quite popular and had around a million members at its peak. LiveJournal LiveJournal started in 1999 and took a different approach to social networking. While Six Degrees allowed users to create a basically-static profile, LiveJournal was a social network built around constantly-updated blogs. LiveJournal encouraged its users to follow one another and to create groups and otherwise interact. It was really the precursor to the live updates we see in social networks currently. World of Warcraft / MMORPGS MMORPGS (Massively multiplayer online role-playing games) have become social networks in their own right. The most famous of these is World of Warcraft, where players interact both in the game world and on related forums and community sites. Social interaction within the games ranges from teams set up specifically for tactical reasons within the game to friendships to romances. MMORPGS became popular in the early 2000s, though there were other online role-playing and other games prior to that.
  • 16.
  • 17. • http://royal.pingdom.com/2010/10/22/incred ible-growth-of-the-internet-since-2000/ • http://articles.businessinsider.com/2011-07- 04/home/29986242_1_airline-industry- passenger-traffic-pilots • http://www.airlinefinancials.com/airline_data _comparisons.html • http://www.ironport.com/pdf/ironport_case_ study_jetblue_airways.pdf