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Creating Objectives

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What are objectives?
• Specific, measurable results of the initiative.
• They explain how much of what will be
accomplished by when.

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Types of Objectives
• Behavioral objectives.
• Community-level outcome objectives.
• Process objectives.

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Characteristics of Objectives:
"SMART + C"
• Specific
• Measurable
• Achievable
• Relevant
• Timed
• Challenging

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Why create objectives?
• Create specific, feasible ways to carry out
your mission.
• To serve as a marker of successes.
• Prioritize your goals.
• Set guidelines.
• Reemphasize your mission.
• Serve as a completeness check.

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When should you develop objectives?
• When your organization has developed or
revamped its vision and mission statements.
• Your focus has changed or expanded.
• Your goals are long and/or complex.

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How to create objectives
• Reaffirm your vision and mission statements.
• Determine the necessary changes.
• Collect baseline data.
• Decide what is realistic.
• Set objectives.
• Review your objectives.
• Use the objectives to guide your strategies.

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Examples
• By the year 2012, the reported level of sexual
abstinence and postponement of initial sexual
intercourse among 12-17 year olds will be
increased by 20%.
• By the year 2015, the estimated pregnancy rate
among 12-17 year olds will be reduced by 25%.