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Text Recruiting - A Primer For Modern Recruiters

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Jared Bazzell of CDW gives us real life examples and the dos and don'ts of texting, sourcing, and everything in between.

Publicada em: Recrutamento e RH
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Text Recruiting - A Primer For Modern Recruiters

  1. 1. Smart Sourcing and Recruiting professionals read RecruitingDaily (and watch our webinars) Text Recruiting Etiquette A Primer For Modern Recruiters
  2. 2. HERE’S THE PLAN ➔ Housekeeping for today Listen only mode, #Rdaily, We are recording ➔ Take notes and ask questions You’ll get the slides but make some notes to help yourself later. Don’t be shy. ➔ Try them Too many times people sit on webinars and never take action.
  3. 3. SPECIAL THANKS
  4. 4. TODAY’S EXPERT Jared Bazzell Innovative Talent Acquisition Leader, CDW @bazzell https://www.linkedin.com/in/jaredbazzell/
  5. 5. ❏ EMAIL IS DEAD! ❏ COMMUNICATING AT SCALE ❏ TEXT MESSAGING POSITIVELY IMPACTS OUR RECRUITING LIFECYCLE ❏ IMPROVED CANDIDATE ENGAGEMENT WILL CONTINUE ❏ IMPACT TO OUR RECRUITING PROCESS ❏ Q&A with CDW’s Jared Bazzell <- Da man you need to know to crush it with text recruiting. AGENDA
  6. 6. EMAIL IS DEAD!
  7. 7. COMMUNICATING AT SCALE • In 2017, more than 6 billion text messages will be sent per day in the US. • More than 8 trillion text messages will be sent this year worldwide. • More than 4.2 billion text messaging users worldwide (55% of the world population). • Most widely-used app, with more than 97% of Americans using it at least once per day. • More than 15.3 million text messages were sent within the last 60 seconds worldwide.
  8. 8. TEXT MESSAGING POSITIVELY IMPACTS OUR RECRUITING LIFECYCLE • Automation, Automation, Automation. The team saved an estimated 100 hours of recruiter productivity in Q1 2017. • Speed to Engage. 95% of text messages are read within 3 minutes directly impacting our ability to reach candidates. • Right Targeted Medium. 98% of text messages are opened vs 20-30% of emails.
  9. 9. Candidates must opt-in (via our CRM/ATS) to receive text messages. A complete record of all candidate communications are maintained by CDW.
  10. 10. IMPACT TO OUR RECRUITING PROCESS • In 2017, more than 37,000 candidate interactions have occurred for CDW. • Delivering the right messaging has resulted in an industry leading 0.004% unsubscribe rate. • In 2017, we’ve experienced a 52% response rate.
  11. 11. IMPROVED CANDIDATE ENGAGEMENT WILL CONTINUE TO DIFFERENTIATE CDW IN THE MARKET ● Text messaging has positioned CDW to be a market leader for the future. ● In 2018, we look to leverage TextRecruit’s customizable recruiting chatbot, ARI, to field basic candidate questions. ● Continue to evaluate new methods of communication to deliver best in class candidate experience.
  12. 12. Q&A
  13. 13. Smart Sourcing and Recruiting professionals read RecruitingDaily (and watch our webinars) Text Recruiting Etiquette A Primer For Modern Recruiters

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