Free or almost free marketing tactics recruiting teams can use to hire more efficiently and build their reputation with candidates.

1. #RDaily@KatrinaKibben @RecruitingBlogs@RecruitingBlogs
When Worlds Collide:
Applying Marketing Best
Practices to Recruiting Woes

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HOUSEKEEPING
§ Grab Tab
§ Audio Mode
§ How to ask a Question
This program is being recorded.
You can download the recording at
http://www.recruitingwebinars.com/
TIPS FOR USING YOUR CONTROL PANEL.

3. #RDaily@KatrinaKibben @RecruitingBlogs
§ Who is this?
§ SEO
§ Advocates for your jobs
§ Advertising
§ Measurement of job postings
§ Q&A
ON
AGENDA
the

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Managing Editor

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7. #RDaily@KatrinaKibben @RecruitingBlogs
50%
Source: Jibe
#RDaily

8. #RDaily@KatrinaKibben @RecruitingBlogs
Start Taking Notes Now…
SEO

9. #RDaily@KatrinaKibben @RecruitingBlogs
250,000
Source: US Dept of Commerce

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Finding Waldo
1. Job title
2. Google Trends /
Indeed trends
3. Do a search
4. Findability

12. #RDaily@KatrinaKibben @RecruitingBlogs
SEO Hack: Findability
Source: FrugalRecruiter.com

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$0

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ADVOCATES

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86%
Source: Jobvite

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DID ANYONE
TURN INTO A
CANDIDATE?

17. #RDaily@KatrinaKibben @RecruitingBlogs
Expectation vs Reality

18. #RDaily@KatrinaKibben @RecruitingBlogs
What social media
channels are you using for
recruiting?
1. Facebook
2. LinkedIn
3. Twitter
4. Snapchat
5. All
6. None
POLL

19. #RDaily@KatrinaKibben @RecruitingBlogs

20. #RDaily@KatrinaKibben @RecruitingBlogs
Advocate Hack: Facebook

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“The difference
between an audience
and a community is the
way the chairs are
facing.”
@StacyZapar

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$0

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ADVERTISING

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Advertising Don’ts
§ Targeting Everyone
§ Generic Messaging
§ Directing People To All
Jobs
§ Not Testing

26. #RDaily@KatrinaKibben @RecruitingBlogs
Advertising Must-Do
§ Utilize unique data for targeting
§ Target a minimally viable group
§ Pay CPC (cost per click) for large
groups
§ Pay CPM (cost per impression) for
smaller groups

27. #RDaily@KatrinaKibben @RecruitingBlogs
Case Study: LinkedIn Ads
§ Startup wanted a specific investor
§ Hyper-targeted ads to target network
§ 1 cent = $120,000 of business

28. #RDaily@KatrinaKibben @RecruitingBlogs
>$50

29. #RDaily@KatrinaKibben @RecruitingBlogs
MEASUREMENT

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Clicks with
bit.ly

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Digital Experience Measurements
§ Bounce rate
§ Traffic by source
§ Network growth
§ Average session
duration
§ Clicks
http://rdaily.co/canexpdash

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43%
Source: Me

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$0

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Q&AQ&AYOU’VE GOT QUESTIONS. WE’VE GOT ANSWERS.

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@katrinakibben
Katrina Kibben
48
HOURS