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FUNNELS THAT CONVERT
A 5 STEP APPROACH TO
DOUBLE YOUR CANDIDATE
FLOW WITH MARKETING
AUTOMATION
Concepts and Resources
SHOULD HAVE TITLED THIS
FUNNELS THAT CONVERT
RECRUITING IN
THE MARKETING
AGE
Concepts and Resources
GR8 People is a single experience
for talent acquisition professionals
that brings CRM, recruitment
marketing, hiring and onboarding
together.
HERE'S THE PLAN
HOUSEKEEPING FOR TODAY
You are in listen-only mode. Share using #rdaily. We are
recording the presentation.
TAKE NOTES & ASK QUESTIONS
You will receive the slide deck post-webinar, but don't be shy.
We want to answer your questions.
TRY IT - WE DON'T BITE
This is an interactive webinar. Be involved and get the most
out of your experience today.
IF YOU FORGET,
IT'S TIME TO
LAUNCH THE
FIRST POLL
293.6 BILLION
EMAILS SENT WORLDWIDE
PER DAY
80 TRILLION
PLUS
EMAILS SENT WORLDWIDE PER YEAR
MARKETING AUTOMATION
THE CANDIDATE JOURNEY
FUNNEL WALK-THRU
QUESTIONS
WHAT WE ARE GOING TO COVER TODAY
MARKETING AUTOMATION
IS THE PROCESS OF
AUTOMATING REPETITIVE
MARKETING TASKS
RECRUITMENT
AUTOMATION
IS THE PROCESS OF
AUTOMATING REPETITIVE
RECRUITING TASKS
INBOUND RECRUITMENT
AUTOMATION IS THE
PROCESS OF LOVING
YOUR SOON TO BE
PROSPECTS
A Limited Approach
Based on scheduled emails, delays,
or actions - basic tracking like opens
and clicks.
Prospect Centric
Uses information about the prospect
to deliver relevant information when
they need it. ie. want it.
Inbound Marketing
(Recruiting)
Traditional
Marketing
FUNDAMENTALS
OF INBOUND
RECRUITING
INBOUND TOOL
STACK
What tech is essential to
define, build, and
execute efficiently?
CANDIDATE
PERSONAS
Who cares about your
message?
What do they want?
CANDIDATE
JOURNEY
What steps will the
candidate take in your
recruitment process?
YOUR
COMPANY
What's the culture?
What's vision?
What's the mission?
YOUR COMPANY
Your values
Your people
Your policies
Your benefits
Your workspace
CANDIDATE PERSONAS
A prospect profile defines a category of
people that you attract or want to
attract. Within that category are
subcategories called personas.
Persona Detail Sample question to ask
Role
Company / Organization
Goals
Challenges
Satisfaction
What is your job title? Role?
What industry does your
company work/is your role in?
What are you looking to
accomplish?
What are you biggest
challenges?
How do achieve satisfaction?
What motives you to do
great?
Who is your buyer? What do
they do? How do they act?
What do they love? What do
they hate?
THINK ABOUT THIS
DON'T OVERTHINK YOUR PERSONA'S
Background
Basic details about persona's role and as much relevant background info
as you can find.
Demographics
Gender, age, location, income if relevant
Goals
What is your persona's goals? Understand what they want.
Challenges
What is their biggest challenge keeping them from succeeding?
How can we help?
How can you solve your persona's problem to achieve their career goals?
Objections
What are the most common objections your candidate will present during
the courting / recruiting process?
THE CANDIDATE JOURNEY
CONTENT
Awareness
Stage
Consideration
stage
Decision
Stage
I AM A CANDIDATE AWARE THAT I HAVE
A FRUSTRATION
Awareness
Stage
I need to improve ________________________________________
I need to change jobs because _______________________________
I dislike my current job because ______________________________
I need to learn more about ___________________________________
I like a role that I am able to __________________________________
Your prospect is expressing a need. They
are in the "research" phase of their
problem / frustration.
Consideration
Stage
What resources are available to help me ______________________________________
What skills do I need to increase my role in ____________________________________
What are my options as a job seeker in the industry _____________________________
What growth opportunities exist in ____________ area in the __________ Industry?
Your prospect is considering a career
change. They haven't selected a
company or a role.
I AM A CANDIDATE CONSIDERING
SOLUTIONS FOR MY FRUSTRATION
Decision
Stage
I need details on the salary and bonus structure being offered for __________________
I need to understand the benefits for ______________________________________
I need evidence that ____________________________________________________
I need assurance that _____________________________________________________
Your prospect has determined they are
ready to make a move and they need to
hear the final details.
I AM A CANDIDATE THAT IS READY TO
MAKE A MOVE TO A NEW ROLE
THE CANDIDATE JOURNEY
CONTENT
Awareness
Stage
Consideration
stage
Decision
Stage
IT'S FUNNEL TIME
THE CAREER WEBINAR
FUNNEL
Marketing in the Digital Age
THE MINI-CLASS
EDUCATION FUNNEL
Marketing in the Digital Age
THE SURVEY AND
ENGAGEMENT FUNNEL
Marketing in the Digital Age
THE LEAD MAGNET
CONTENT FUNNEL
Marketing in the Digital Age
THE TALENT COMMUNITY
CONTENT FUNNEL
Marketing in the Digital Age
YOU'VE GOT QUESTIONS, I
MIGHT HAVE ANSWERS.

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Marketing in the Digital Age

  • 1. FUNNELS THAT CONVERT A 5 STEP APPROACH TO DOUBLE YOUR CANDIDATE FLOW WITH MARKETING AUTOMATION Concepts and Resources
  • 3. FUNNELS THAT CONVERT RECRUITING IN THE MARKETING AGE Concepts and Resources
  • 4. GR8 People is a single experience for talent acquisition professionals that brings CRM, recruitment marketing, hiring and onboarding together.
  • 5. HERE'S THE PLAN HOUSEKEEPING FOR TODAY You are in listen-only mode. Share using #rdaily. We are recording the presentation. TAKE NOTES & ASK QUESTIONS You will receive the slide deck post-webinar, but don't be shy. We want to answer your questions. TRY IT - WE DON'T BITE This is an interactive webinar. Be involved and get the most out of your experience today.
  • 6. IF YOU FORGET, IT'S TIME TO LAUNCH THE FIRST POLL
  • 9. 80 TRILLION PLUS EMAILS SENT WORLDWIDE PER YEAR
  • 10. MARKETING AUTOMATION THE CANDIDATE JOURNEY FUNNEL WALK-THRU QUESTIONS WHAT WE ARE GOING TO COVER TODAY
  • 11. MARKETING AUTOMATION IS THE PROCESS OF AUTOMATING REPETITIVE MARKETING TASKS
  • 12. RECRUITMENT AUTOMATION IS THE PROCESS OF AUTOMATING REPETITIVE RECRUITING TASKS
  • 13. INBOUND RECRUITMENT AUTOMATION IS THE PROCESS OF LOVING YOUR SOON TO BE PROSPECTS
  • 14. A Limited Approach Based on scheduled emails, delays, or actions - basic tracking like opens and clicks. Prospect Centric Uses information about the prospect to deliver relevant information when they need it. ie. want it. Inbound Marketing (Recruiting) Traditional Marketing
  • 15. FUNDAMENTALS OF INBOUND RECRUITING INBOUND TOOL STACK What tech is essential to define, build, and execute efficiently? CANDIDATE PERSONAS Who cares about your message? What do they want? CANDIDATE JOURNEY What steps will the candidate take in your recruitment process? YOUR COMPANY What's the culture? What's vision? What's the mission?
  • 16. YOUR COMPANY Your values Your people Your policies Your benefits Your workspace
  • 17. CANDIDATE PERSONAS A prospect profile defines a category of people that you attract or want to attract. Within that category are subcategories called personas.
  • 18. Persona Detail Sample question to ask Role Company / Organization Goals Challenges Satisfaction What is your job title? Role? What industry does your company work/is your role in? What are you looking to accomplish? What are you biggest challenges? How do achieve satisfaction? What motives you to do great?
  • 19. Who is your buyer? What do they do? How do they act? What do they love? What do they hate? THINK ABOUT THIS DON'T OVERTHINK YOUR PERSONA'S
  • 20. Background Basic details about persona's role and as much relevant background info as you can find. Demographics Gender, age, location, income if relevant Goals What is your persona's goals? Understand what they want. Challenges What is their biggest challenge keeping them from succeeding? How can we help? How can you solve your persona's problem to achieve their career goals? Objections What are the most common objections your candidate will present during the courting / recruiting process?
  • 22. I AM A CANDIDATE AWARE THAT I HAVE A FRUSTRATION Awareness Stage I need to improve ________________________________________ I need to change jobs because _______________________________ I dislike my current job because ______________________________ I need to learn more about ___________________________________ I like a role that I am able to __________________________________ Your prospect is expressing a need. They are in the "research" phase of their problem / frustration.
  • 23. Consideration Stage What resources are available to help me ______________________________________ What skills do I need to increase my role in ____________________________________ What are my options as a job seeker in the industry _____________________________ What growth opportunities exist in ____________ area in the __________ Industry? Your prospect is considering a career change. They haven't selected a company or a role. I AM A CANDIDATE CONSIDERING SOLUTIONS FOR MY FRUSTRATION
  • 24. Decision Stage I need details on the salary and bonus structure being offered for __________________ I need to understand the benefits for ______________________________________ I need evidence that ____________________________________________________ I need assurance that _____________________________________________________ Your prospect has determined they are ready to make a move and they need to hear the final details. I AM A CANDIDATE THAT IS READY TO MAKE A MOVE TO A NEW ROLE
  • 37. YOU'VE GOT QUESTIONS, I MIGHT HAVE ANSWERS.