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How Talent Analytics Can Help You Develop a Recruitment Strategy

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There’s an evolution cycle for Data and Talent Analytics in HR. Most organizations are currently stuck in a reactive reporting cycle, tracking a lot of metrics, but not able to proactively predict. We’re finding the ability to measure, analyze, and optimize talent practices is now critical to business success and separates the Best-in-class players from the rest.

While many HR organizations recognize the need and are starting to invest more strategically in measurement and analytics, a lot of us need a road map and a bit of guidance to get started. With the right tools and capabilities, data can be turned into your competitive advantage.

Attendees will learn:

Where to start when analyzing recruitment data
How analytics can help you monitor supply & demand
How analytics can help you stay ahead of the competition
3 ways to ensure that your company message and branding resonates with job seekers

Publicada em: Recrutamento e RH
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How Talent Analytics Can Help You Develop a Recruitment Strategy

  1. 1. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Click to edit Master title styleClick to edit Master title style How Talent Analytics Can Help You Develop a Recruitment Strategy
  2. 2. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor William Blackstorm Sr. Manager – SSMI, Global Strategic Sourcing and Market Intelligence & Director Global Talent Analytics Research Division wiblacks@cisco.com Featured Speakers Steve Burton Vice President of Marketing steve.burton@glassdoor.com Brenda Stultz-Roae Americas Talent Sourcing Leader, Strategic Talent Acquisition brstultz@cisco.com
  3. 3. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Agenda  Where to Start When Analyzing Recruitment Data  How Analytics Helps Stay Ahead of the Competition  3 Ways to Ensure Your Message is Working – Analyze, Listen & Monitor  What We Know About Today’s Candidates  Questions?
  4. 4. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Where To Start
  5. 5. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Start with the end in mind
  6. 6. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Evaluate and understand the available talent pool
  7. 7. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor ABSOLUTELY Understand the requirements
  8. 8. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Drive to get a seat at the table with the business stakeholders
  9. 9. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Advance Recruitment Strategy
  10. 10. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Build a data driven strategy
  11. 11. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Use all of your resources
  12. 12. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Use employee networks
  13. 13. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Be innovative
  14. 14. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Recruitment Strategy Know Your Market Through Analytics
  15. 15. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor How Talent Analytics Helps You Stay Ahead of the Competition
  16. 16. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Understand Your Brand
  17. 17. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Know Your Reputation Glassdoor Reputation Scorecard - Cisco Systems Report Date 2/26/14 Profile Activity 2013 2012 % Change Page Views 1,539,422 1,228,000 +25% Ratings & Reviews 2013 2012 % Change All-Time # of Company Reviews 1,045 884 +18% 3,889 Overall Rating 3.7 3.7 0% 3.5 Culture & Values 3.7 3.7 0% 3.7 Work/Life Balance 3.8 3.8 0% 3.8 Senior Management 3.1 3.2 -3% 3.1 Comp & Benefits 3.8 3.6 +6% 3.6 Career Opportunities 3.4 3.3 +3% 3.2 CEO Rating 77% 74% +4% 75% % Recommend to a Friend 79% 79% +0% 76% % Positive Business Outlook 38% 44% -13% 37% Overall Rating by Current vs Former Employees % Reviews by Current Employees 65% 72% -9% 71% Current Employee Rating 3.8 3.7 +3% 3.6 Former Employee Rating 3.6 3.5 +3% 3.4 Interview Reviews 2013 2012 % Change All-Time # of Interview Reviews 295 251 +18% 906 Difficulty Rating 3.0 3.0 0% 3.0 % by Experience Positive 73% 69% 5% 65% Neutral 16% 21% -25% 23% Negative 12% 10% +13% 12% % by Outcome Accepted Offer 57% 58% -2% 52% No Offer 38% 35% +11% 40% Declined Offer 5% 7% -34% 7% % of Declined with Negative Experience 7% -36% 12% Avg. Interview Cycle Time (in days) 32.0 18.1 +77% 22.6 Glassdoor Reputation Scorecard - Cisco Systems Report Date 2/26/14 Profile Activity 2013 2012 % Change Page Views 1,539,422 1,228,000 +25% Ratings & Reviews 2013 2012 % Change # of Company Reviews 1,045 884 +18% Overall Rating 3.7 3.7 0% Culture & Values 3.7 3.7 0% Work/Life Balance 3.8 3.8 0% Senior Management 3.1 3.2 -3% Comp & Benefits 3.8 3.6 +6% Career Opportunities 3.4 3.3 +3% CEO Rating 77% 74% +4% Glassdoor Reputation Scorecard - Cisco Systems Report Date 2/26/14 Profile Activity 2013 2012 % Change Page Views 1,539,422 1,228,000 +25% Ratings & Reviews 2013 2012 % Change # of Company Reviews 1,045 884 +18% Overall Rating 3.7 3.7 0% Culture & Values 3.7 3.7 0% Work/Life Balance 3.8 3.8 0% Senior Management 3.1 3.2 -3% Comp & Benefits 3.8 3.6 +6% Career Opportunities 3.4 3.3 +3% CEO Rating 77% 74% +4% Profile Activity 2013 2012 % Change Page Views 1,539,422 1,228,000 +25% Ratings & Reviews 2013 2012 % Change # of Company Reviews 1,045 884 +18% Overall Rating 3.7 3.7 0% Culture & Values 3.7 3.7 0% Work/Life Balance 3.8 3.8 0% Senior Management 3.1 3.2 -3% Comp & Benefits 3.8 3.6 +6% Career Opportunities 3.4 3.3 +3% CEO Rating 77% 74% +4% % Recommend to a Friend 79% 79% +0% % Positive Business Outlook 38% 44% -13% Overall Rating by Current vs Former Employees % Reviews by Current Employees 65% 72% -9% Current Employee Rating 3.8 3.7 +3% Former Employee Rating 3.6 3.5 +3% Interview Reviews 2013 2012 % Change # of Interview Reviews 295 251 +18% Difficulty Rating 3.0 3.0 0% % by Experience Positive 73% 69% 5%
  18. 18. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor The DNA of Your Talent Pool Education High School (3.7%) College (64.7%) Graduate School (31.6%) Years Experience 0-1 (28.7%) 2-5 (30.5%) 1-10 (22%) 11+ (22%) Gender Female (18.8%) Male (81.2%) Age <18 (0.3%) 18-24 (26.1%) 25-34 (37.9%) 35-44 (21.4%) 45-54 (10.9%) 55+ (3.4%)
  19. 19. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Poll How would you rate yourself when it comes to how often you analyze data to ensure you are attracting the right talent — with 5 being the most often? 1 2 3 4 5
  20. 20. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Know Your Talent Through Analytics
  21. 21. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Know Your Supply
  22. 22. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Supply for Security Professionals in the US Total US Security Talent - Supply 503,542 Cisco 5,535 Hewlett-Packard 3,451 AT&T 2,910 Microsoft 2,554 IBM 2,551 US Army 2,157 United States Air Force 2,116 Dell 1,778 Lockheed Martin 1,518 SAIC 1,494 CSC 1,488 Symantec 1,380 Booz Allen Hamilton 1,326 Northrop Grumman Corporation 1,268 US Navy 1,266 Google 892 Rackspace, the Open Cloud Company 531 Citrix 467 Ericsson 430 Alcatel-Lucent 429 Palo Alto Networks 381 Check Point Software Technologies 336 Avaya 306 salesforce.com 297 FireEye, Inc. 276 Blue Coat Systems 241 Fortinet 227 PayPal 199 Trend Micro 156 Proofpoint 121 Top Locations in the US Washington D.C. Metro Area 37,408 Greater New York City Area 36,665 San Francisco Bay Area 36,663 Greater Boston Area 18,932 Dallas/Fort Worth Area 17,818 Greater Chicago Area 17,812 Greater Atlanta Area 16,339 Greater Los Angeles Area 15,735 Greater Seattle Area 13,149 Greater Denver Area 10,776 Greater Philadelphia Area 10,582 Houston, Texas Area 9,468 Baltimore, Maryland Area 8,618 Minneapolis-St. Paul Area 8,289 A total of 503,542 Security Professionals reside in the US
  23. 23. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Know Your Demand
  24. 24. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Demand for Security Professionals in the US Top Companies currently hiring in the US - Demand 7,767 General Dynamics - IT 145 Dell 133 CSC 111 AppLabs 110 Microsoft 87 Northrop Grumman 65 Juniper Networks 53 IBM 51 Amazon Corporate LLC 48 PwC 47 HP 45 Virtela Technology Services Incorporated 45 GM 39 Raytheon 38 AT&T 38 Top Locations in the US New York, NY 236 Washington, DC 208 San Francisco, CA 159 Seattle, WA 149 Atlanta, GA 143 Chicago, IL 141 Arlington, VA 131 San Diego, CA 116 Sunnyvale, CA 107 Dallas, TX 106 Columbia, MD 105 Austin, TX 104 Boston, MA 102 San Jose, CA 102 A total of 7,767 Security openings are currently posted in the US
  25. 25. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Know Your Competitors
  26. 26. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Know Your Competitors
  27. 27. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor 3 Ways to Ensure Your Company’s Message Is Working
  28. 28. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Step #1 : Analyze Reviews & Ratings Source: glassdoor.com, linkedin.com, Forbes, CNN Money, TechChrunch.com, Business Insider, PayScale.com, Salary.com Pros: • Good work/life balance • Strong collaboration environment • More relaxed • Friendly culture than most tech companies • Great place to develop skills Cons: • Pay and benefits is below market • Onboarding issues • Low perks • Layoffs affect morale/brand even among interns/new grads • Large corporate environment makes it hard to navigate • Limited promotion opportunities or salary increases • Very few team lunches, outings or celebrations Hours: • Open • Flexible • Remote work options for most employees Resume Review Process (2 days to 2 weeks): 1. Apply to role 2. Recruiter phone screen (30-45 min.) 3. Hiring Manager phone screen (30 min.)
  29. 29. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Step #1 : Analyze Reviews & Ratings Source: glassdoor.com, linkedin.com, Forbes, CNN Money, TechChrunch.com, Business Insider, PayScale.com, Salary.com Intern Interview Process (2 to 6 weeks): Personal interview — 4 people, 30-45 min each Campus Pipeline: High volume of schools and strong campus recruiting presence. Low impact and low engagement. Intern/New Grad Turnover: 38% (1 to 3 years) Retention Rate: 62% (Annual) Intern Candidate Generation: Low/mid touch model, high volume of schools, weak online / ATS applicant system. Most applicants are brought in via campus recruiting vs. online. Extremely weak apply online applicants. We are missing the cream of the crop who prefer not to wait in line to engage the campus team and prefer an easy way to apply online or via mobile at their convenience.
  30. 30. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Step #2 : Listen to What They Are Saying 95% employees say reviews from those on the inside are influential when deciding where to work
  31. 31. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Step #3: Monitor Your Reputation Over Time Most job seekers read 4-7 reviews before forming an opinion of a company
  32. 32. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor The Results Challenge: • Gaining competitive insight • Increasing visibility • Quality of hire Results on Glassdoor: • 24 Key High Level Hires with Glassdoor • All hires considerably under target cost-per- hire • Increased visibility • Insights into onboarding processes & salary information Glassdoor Solutions: • Employer Profile • Job Ads
  33. 33. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Today’s Candidates
  34. 34. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor What We Know About Today’s Candidates …so why is it so hard to find the right job and company? 51%have buyer’s remorse due to an inaccurate picture of the job 95% are influenced by reviews from those inside the company 69%wouldn’t take a job with a company that had a bad reputation
  35. 35. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor What We Know A company’s Employer Brand Reputation directly impacts its ability to attract and retain top talent
  36. 36. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Helping People Find The Jobs & Companies They Love 6Mcontent 300Kcompanies 15Mjobs 190countries 22Mmembers has become the most trusted and transparent place for today’s candidates to search for jobs and research companies Member growth over 4 years 48% of job seekers use Glassdoor (Source: Software Advice Report, Jan 2014)
  37. 37. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Job Advertising Promote your employer brand to candidates researching you Advertise your jobs to ideal candidates who might not be aware of you 37 How We Do It Applicant Quality Candidate Influence Employer Branding
  38. 38. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor The Results We See 2xbetter applicant quality vs traditional job boards 30% lower cost-per-hire than other recruitment channels 3xmore influence over candidates’ decisions
  39. 39. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Questions?
  40. 40. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Get in Touch Website: http://glassdoor.com/employers Twitter: @Glassdoor Email: employers@glassdoor.com

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