Optimizing your recruitment marketing strategy consists primarily of reallocating budgets to where they are needed most. The Recruitics Job Performance Classifications aims to identify four distinct groupings talent acquisition professionals can use to better communicate their recruitment marketing needs, more easily understand where spend is being wasted and take actionable steps to increase their ROI.

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The Recruitics Job Performance
Classifications
How to classify your jobs in order to optimize your
recruitment marketing strategy
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First, Understand the Data
Before you can optimize your programmatic job ad
campaigns to eliminate waste and focus your
recruitment budgets for the highest talent ROI, you
need to understand the performance of your jobs
online at the job-level - specifically, conversion rates,
CPAs and funnel metrics.
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The Key to Achieving Your Goals
Based on your job-level performance data, each of
your jobs will fall into one of the four Recruitics Job
Performance Classifications, and knowing which one is
key to achieving your recruitment marketing goals.

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Job Performance Classifications
Here’s how to classify your jobs and take action based
on your business objectives:
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Classification Characteristics
Each Job Performance Classification has a particular
impact to traffic, application volume and CPA:

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Performers
Low CPA
Optimal traffic and applications
to make the hires needed
High job seeker interest and
engagement
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Over-Deliverers
Low CPA
More traffic and applicants than
needed
Very high job seeker interest and
engagement
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Challengers
High CPA
Not enough traffic or applicants
Low job seeker interest and
engagement
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Non-Converters
High CPA
Little to no traffic or applications
Little to no job seeker interest or
engagement
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Focus Spend Based on Goals
Once your jobs are grouped using the Recruitics Job
Performance Classifications, understanding how to
focus your budget to achieve your goals is easy.
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Questions?
To learn more about the importance of optimizing
your recruitment marketing strategy to eliminate
wasted spend and to increase your recruitment ROI,
go to: www.recruitics.com
For more recruitment marketing resources and
information, check out our blog at: recruitics.
com/blog
© Recruitics 2016