1.
FOUNDED REBUILD NATION IN 2012
OVER EIGHT YEARS EXPERIENCE WORKING
WITHIN THE HEALTHCARE INDUSTRY
OUR CLIENTS RECEIVE
AN AVERAGE 4:1ROI
SPEAKER AND AUTHOR OF
HEALTHCARE MARKETING STRATEGIES
HAPPIEST WHEN OUR CLIENTS GROW
JOSH GERSHONOWICZ
CEO, FOUNDER
rebuildnation.com

2.
Here is a question for you:
“If we told you that
your marketing could be
400% more effective,
would you listen?”

3.
Inspiring businesses to build their future
A Comprehensive Marketing
and Consultancy Firm

4.
CRM
Web Development
Public Relations
Media Buying
Marketing Materials
W
HAT WE DO
WHAT
YOU
NEEDTV/Video Production
Search Engine Optimization
Branding
PPC/Online Advertising
Social Media
THE BIG PICTURE

5.
UNDERSTAND YOUR PRACTICE
ROIbudgetcostsprofit
Numbers don’t lie
If you want to grow, you need to take a hard look at your marketing position,
your specific approach, your numbers, your philosophy, and make
changes if necessary.

6.
Another question for you:
“Do you know where your
patients are coming from,
and are you looking
to grow your practice?”

7.
Your new patient referral sources
could look like this:
10%
INTERNET
20%
REFERRAL
20%
PRINT
50%
UNCERTAIN
10%
WALK-IN
15%
OTHER
30%
INTERNET
45%
REFERRAL
Instead of this:
POTENTIAL REFERRALS

8.
PLANNING AND EFFICIENT BUYING
REFERRALS INTERNET WALK-IN/DRIVE BY PRINT PAY PUBLIC
PER RELATIONS
LEAD
Smart SEO
PPC
social and
digital campaign
Are you well-known
in your area?
You need an
effective strategy
Do you know your
ROI and what
marketing pieces
work for you?
You will
need an
overarching
strategy
Let your strong
marketing
campaign
work for you

9.
ROI stands for Return On Investment. Simply put, your return should be higher than your
investment. For marketing, this can be difficult to track. You may know what you are spending,
but if you are not tracking how many new patients you get or services you perform based on your
marketing efforts, you won’t know if your dollars are being well spent. You can collect this data by
tracking your leads, both through call-tracking and in-office patient surveys. This data can then
be tied back to revenue from each source of advertising and marketing, then cycled back into
revised marketing goals and objectives to maximize effectiveness of dollars spent.
ANALYTICS
ROI. . . what is it?
REFERRAL WALK-IN/DRIVE-BY INTERNET PRINT PAY-PER-LEAD TV
$4:1
$3:1
$2:1
$1:1
SUM OF PRODUCTION
SUM OF COSTS
ROI:$

10.
RESULTS
If you follow these tips,
your average ROI could be
:$ $ $ $ $

11.
SURVEYS
A great way to determine if your existing patients are responding to your marketing is
by surveying. Pre and post-service surveys identify strengths and opportunites of your
practice’s best standards, and will help you determine which marketing channels are
working for you.

12.
CALL TRACKING
Call tracking numbers allow the tracking of phone calls to be associated with
performance-based advertising, and supplying additional analytic information about
the phone calls. Assign call tracking numbers to each ad variation or channel, such as
print, radio, and TV.

13.
WEBSITE
You know it’s important that your practice has a website, how effective it is is another story.
It should be a resource for new and existing patients to find the information that is most important
and relevant to their needs.
Your site should have a responsive design, which means it is easily navigatable across all devices.
The copy on your site should be optimized for SEO, meaning potential visitors who are searching
for your services will be more likely to be directed to your site. Finally, the design of your site
should be consistent with the rest of your marketing materials.

14.
GOOGLE ANALYTICS AND KEY WORDS
Google Analytics is a service offered by Google that generates detailed statistics about
websites, traffic and traffic sources, and measures conversions and sales. The basic service
is free of charge and a premium version is available for a fee. Google Analytics will tell you
who and where your visitors are, how they were referred to your site, and which device
they used to visit it.

15.
SOCIAL MEDIA
Social media is a great way to build and maintain relationships with your patients. Facebook accounts
for approximately 15.8% of total time spent on the Internet. 71% of online adults use Facebook. 63% of
Facebook users visit daily and 40% visit multiple times per day. 47% of Americans say Facebook is their
#1 influencer of purchases. If your practice isn’t on Facebook you’re missing out on a huge opportunity
to connect with current and potential patients.
You should be posting on your social channels at least 2-3 times per week. Keeping your content fresh,
engaging, and interesting increases the likelihood that it will be seen, both on the social networking
platform and by search engines.

16.
PUBLIC RELATIONS
The healthcare industry is a consumer-centered industry and public relations strategies help businesses
connect with their consumers through earned media. Through public relations, businesses are able to
target multiple audiences with different messages with little to no cost. In healthcare specifically, well
executed public relations campaigns can significantly increase sales and increase awareness.

17.
A WELL ROUNDED DESIGN PROCESS
3. market research
6. production
5. create design
2. discovery
1. data analytics
4. survey

18.
WALK-IN TRAFFIC
Having a clear and visible representation of your brand, whether it’s a sign or billboard,
keeps you in the mind of potential patients who may not need your services now,
but will remember your brand when they do. This will allow you to take advantage of
regular commuter traffic.

19.
EFFECTIVE PRINT ADS
There are three key ways your direct mail can be most effective.
1. Make sure you are sending your pieces to the right audience, both demographically and
geographically.
2. Include a coupon, offer, call-to-action, or special that incentivizes someone to take action now.
This may mean investing dollars in stock photography and having access to design software,
or hiring a professional to design your marketing pieces.
3. Repetition is key. You may not bring in your targeted number of patients after the first mailing,
but consistency both in message and in delivery will ensure your brand is memorable.

20.
Now that you have new
patients coming in the door,
how can you turn them into
loyal patients?

21.
REFERRALS
The most successful form of marketing is word of mouth. If you can reward your existing
patients for bringing in new patients, they will be more likely to refer your practice.
These rewards can take the form of a discount for future services, or be as simple as a gift
card to a local business that your patients might enjoy.

22.
E-MAIL MARKETING
E-mail marketing is a great way to cost-effectively reach your patients. In order for your message
to be most effective, keep it eye-catching and brief, drive traffic to your website, and make sure
you preview it on multiple devices before distribution.
It can also be effective to target your audience through segmentation. For example, email an offer
to patients who are overdue for a checkup. Or, target offers for cosmetic procedures to patients
who are most likely to use that service.

23.
ONLINE ADVERTISING
In order for your online advertising to be most effective, you need to understand your
target consumer - both who they are and what they do online. Once you have identified
your target audience, there are many ways in which to reach them. Google AdWords is a tool
to target potential customers by placing ads on a Google search result based on the keywords
a person uses to search. You can bid for search terms, but keep in mind general keywords like
“dentist” or “doctor” will be more expensive, so you should be specific both in terms
of location and the services you offer.
Once someone has visited your site, you should be able to collect data and use that to
re-market to them once they have left your site.

24.
BENEFITS OF A NEW STRATEGY
INCREASED REFERRALS
MORE EFFICIENT TRACKING AND ROI MEASUREMENT
INCREASED PATIENTS FROM ADVERTISING
A MORE PRODUCTIVE STAFF
TRACK ALL DOLLARS SPENT ON MARKETING

25.
YOU ARE LISTENING TO THIS...
want multiple-location offices
aspire to have yearly revenues in excess of $1 million
want to have a premier presence in your community
are willing to invest in advertising
want to add an associate, in order to expand

26.
Inspiring businesses to create their future
®
A Comprehensive Marketing & Consultancy Firm
855-725-3628
Call now to set up your consultation and receive a free
demographic analysis of your target markets
and a zip code map of your existing patients
rebuildnation.com/dental
info@rebuildnation.com