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10 Ways to Improve Your Social Media Strategy Immediately

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To succeed in social media, you have to do the work. That means putting a plan in place and taking an integrated and strategic approach. Here's 10 ways to improve your social media strategy immediately.

Publicada em: Mídias sociais
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10 Ways to Improve Your Social Media Strategy Immediately

  1. 1. 10 TIPS TO IMPROVE Your Social Media Strategy Immediately NATO Experts Forum: Social Media for International OrganizationsRebekahRadice.com 10 WAYS
  2. 2. of adults now use social networking sites – a nearly tenfold jump in the past decade. - Pew Research 65%
  3. 3. Review Your Current Use of Social Media 01
  4. 4. Checklist: 1. Channels 2. Engagement 3. Growth 4. Frequency 5. Traffic
  5. 5. Analyze Your Page: LikeAlyzer.com
  6. 6. Look to Your Analytics: Google, Twitter, Pinterest Simply Measured (FREE Analysis Tool)
  7. 7. Optimize Your Social Networks 02
  8. 8. Audience Your chance to get to know the real person behind the social media profile.
  9. 9. If your message is one-size-fits-all… Your audience will be listening, just not to you. Connect with a customized message.
  10. 10. Struggle Identify the struggle (pain point) your audience is facing.
  11. 11. Customize What does your audience actually want from you? Provide that custom experience.
  12. 12. Identify Specific Goals 03
  13. 13. of Communication Directors say brand awareness is their top goal. 61%
  14. 14. But the team? • Executive Directors - “Engaging the Community” • Development Directors - “Education and Training”
  15. 15. Are goals and channels aligned with your target audience? 4 When you speak to everyone, you connect with no one.
  16. 16. Determine what you want to achieve as an organization: 1. Increased awareness 2. Engaging community 3. Thought leadership 4. Trust and rapport 5. Expanded reach
  17. 17. Create Your Content Strategy 04
  18. 18. Create a Content Strategy that Aligns with Goals of consumers find custom content useful, and 78% believe that organizations providing custom content are interested in building good relationships with them. Source: CMO Council 90%
  19. 19. Where to Curate the Best Content • BuzzSumo • Post Planner • Medium • BizSugar
  20. 20. Get Visual! • 63% of all social media content includes an image • Content with an image receives over 94% more views • 60% of people interact with an organization whose images appear within search
  21. 21. Put a System in Place 05
  22. 22. Use Automation to: • Share your best content • Schedule ahead on holidays and weekends • Listen to what’s being said about you and instantly interact and respond
  23. 23. Empower Your Team 06
  24. 24. • Communicate: who you’re trying to reach • Educate: on what you’re trying to achieve • Build: a specialized team that focuses on daily processes
  25. 25. Promote, Engage, Interact 07
  26. 26. of organizations are flying by the seat of their pants with NO promotional plan in place. 56%
  27. 27. 1. Editorial Calendar 2. Types of Content 3. Schedule Response Time
  28. 28. Follow the Golden Rules 08
  29. 29. To-Do’s: 1. Listen 2. Tell Your Story 3. Stay Consistent 4. Maintain Focus 5. Create an Experience 6. Be Social
  30. 30. Mix it Up 09
  31. 31. Make it Christmas Everyday for your audience!
  32. 32. Track, Measure, Adjust 10
  33. 33. 3. Adjust… Review, adjust, and set new goals and objectives 2. Measure… • Don’t rely on typical data • Test each entry point • Quantify the value 1. Track… • Goals • Campaigns • Revenue • Leads • Contacts
  34. 34. Never Stop Testing • Does your social strategy match the organizational strategy? • Are your social channels interesting and engaging? • Do they encourage Likes, shares and comments? • Is there growth?
  35. 35. Rebekah Radice RebekahRadice.com @RebekahRadice DOWNLOAD SLIDES: RebekahRadice.com/NATO

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