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Should your marketing emails be short and sweet or personal and direct? Text or images? The rules for creating the perfect email campaign aren't always black and white—learn how to identify your audience and the best way to reach them in this can't-miss Tech Byte. Two veteran marketers will present tried and tested examples, exploring the conflicting ideas of effective email marketing, how the audience and purpose are often lost or overlooked and the staples of email marketing that continue to work even as technology evolves.