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iLike Best Practices

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iLike Best Practices

  1. 1. Social Music Discovery
  2. 2. viral growth
  3. 3. Facebook market share (likewise dominant on Bebo, Orkut, & hi5) Other music apps: LastFM, iMeem, Pandora, Yahoo, MTV, AOL, ProjectPlaylist, and hundreds of others
  4. 4. Digital media <ul><li>Personalized / targeted </li></ul><ul><li>Social </li></ul><ul><li>Syndicated </li></ul>
  5. 5. Traditional media
  6. 6. Digital media
  7. 7. Digital media
  8. 8. Syndication Your tastes Your friends
  9. 9. iLike in iTunes R.E.M.
  10. 10. iLike in Facebook
  11. 11. iLike in Myspace
  12. 12. fan communication <ul><li>iLike is used by over 200,000 artists, incl majority of the top 500. </li></ul><ul><li>Most artists already have more fans on iLike than on Myspace! </li></ul>Artist Fans
  13. 13. artist dashboard <ul><li>Facebook </li></ul><ul><li>Myspace </li></ul><ul><li>Orkut </li></ul><ul><li>hi5 </li></ul><ul><li>Bebo </li></ul><ul><li>iLike.com </li></ul><ul><li>email </li></ul><ul><li>iTunes </li></ul><ul><li>Windows Media Player </li></ul><ul><li>Ask.com </li></ul><ul><li>iPhone </li></ul>Post once, publish everywhere.
  14. 14. on Facebook
  15. 15. Case study 1: REM
  16. 16. 2. Lady Antebellum
  17. 17. 3. iTunes + Idol + iLike
  18. 19. Great minds think

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