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The Low Hanging Fruit to Faster Website Conversions? Emotional Intelligence.

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Without emotional intelligence, the likelihood of keeping clients engaged becomes less than probable. Find out how to leverage your conversion rate using emotional intelligence in your digital marketing.

Read the full post here: http://blog.reactful.com/the-low-hanging-fruit-to-faster-website-conversions-emotional-intelligence/

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The Low Hanging Fruit to Faster Website Conversions? Emotional Intelligence.

  1. 1. THE LOW- HANGING FRUIT TO FASTER WEBSITE CONVERSIONS? EMOTIONAL INTELLIGENCE.
  2. 2. So, what happened? Marketing experts who use their data to make generalizations about users, will soon feel the sting of their inability to personalize. It may occur that the brand received a quick influx of visitors, but not long after this first-wave, the users will slowly begin to drop off. LET’ S START WITH SOME COLD- HARD TRUTHS:
  3. 3. THE PROBLEM IS STRAIGHT-FORWARD: THE COMPANIES MADE THE MISTAKE OF DEEMING EACH CUSTOMER AS A SINGLE ENTITY – ONE AUTONOMOUS BEING WHO IS IMPLEMENTING YOUR PLATFORM FOR ONE GAIN.
  4. 4. TAKE THIS SCENARIO AS AN EXAMPLE: You are about to grab lunch with a good friend and using the data you already have, you plan everything you will say to her over coffee in advance. Once you’re there you resolve to stick to your guns – after all, you’ve done your homework. You ignore everything she says. You are blind to her body language. You focus on getting your message across the way you planned it. Now you’re either sitting alone at a coffee table or you have a friend that thinks you’ve lost your mind.
  5. 5. PROSPECTIVE CUSTOMERS Are people too:
  6. 6. While there’s no magic formula to read the mind and convert every prospective customer that visits your site, there's a proven formula for turning them off really quickly: Ignore them completely. Unfortunately, most sites and apps do exactly this – they optimize for past behavior but not for the here and now. They don’t pay heed to what their customers are asking them and they stay blind to the obvious cues visitors give as they navigate and engage. Gaining website conversions becomes an unnecessarily inefficient ‘numbers’ game that relies on big data, landing pages and little else. No wonder most people never get past the first page they land on.
  7. 7. TOUT YOUR BRAND'S Empathy:
  8. 8. MOST SITES HAVE THE EMPATHY OF AN ANSWERING MACHINE. Take Amazon for example. When you sign in, they change their site to fit your profile, history and preferences based on years of data on you. Great start: this ‘big data’ they have on you will set the tone. But it will not give them a clue about whether you have only 5 minutes to buy a book before class, or if you have 45 minutes to browse and buy that same book for your summer holiday. The difference can be a shopping cart with $10 of value vs. one with $50.
  9. 9. Knowing and reacting results in Emotional Intelligence: the low hanging fruit to better website conversions. The path to web conversion invariably starts with big data. However, keeping your prospect moving along this path is largely dependent on knowing the behavior that happens right there & then – behavior big data alone can’t predict – and having the ability to react to it.
  10. 10. CHANGE THE GAMEInvest a fraction of the effort that goes into the typical optimization practices and open your senses to visitors. React to what they do in the moment and you’ll see a significant increase in engagement and conversions

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