Learn how to discover what your customers are really thinking, and how to react to their thoughts using automation tools. Read the full post here: http://blog.reactful.com/what-if-you-could-read-minds/ Follow us: http://twitter.com/reactful https://www.facebook.com/reactful http://blog.reactful.com

1. HowtoLeverageYour
AutomationToolstoRead
YourCustomer’sMind

2. Imagineifyouhadthekeytoeverymarketersdreams– Whatif
youcouldreadmindsonline?
Readingmindswouldallowforbusinessestoautomaticallytap
intothewants,needs,andannoyancesoftheirtarget
audiences,topassonallofthetedioustestingandcontinuous
analyzingandgostraighttotheaction.

3. TheTruth
About
Reading
Minds
Even with no words, you can make a fair guess
regarding the state of mind of the three people
there.
The woman in the left is probably looking at or
thinking of something that she disapproves.
The man on the right is probably mind
wandering.
The woman in the middle is probably in the
world her book is taking her.
Humansarealreadyquitegood.

4. Marketers
Whatthismeansfor
Body language and facial
expressions actually give us
more clues regarding state of
mind than words ever could
(as words can be deceiving or
forced).
Even if we have not been
trained to read body language,
our minds are amazingly good
at perceiving physical clues
and incorporating these clues
into our judgment of intent.

5. Digital
World
In the digital world we’ve tried to read minds by
relying on past actions or extrapolating what we
know about other people with a similar profile.
If I want to know what you’re thinking now, and to
do this I look at who your friends are or what sport
you played in fifth grade, I would fail at learning
anything of value to our buyer-seller relationship.
Yet, we keep throwing millions of dollars at such
futile attempts, disguised under the fancy names of
'big data or 'marketing stack'.
Mindreadinginthe

6. BuilttoRead
Minds
What you know and the automation tools
you use to optimize for past behavior and
affinities is the foundation of becoming
emotionally intelligent through your digital
touch points.
Now you need to add the final touch – a
method to read digital body language and
react to it as it happens.
Don’tthrowawayyourbigdata
oryourmarketingtoolsjustyet.

7. Our
companyequipsmarketerswitha
powerfullysimplewaytoadd
emotionalintelligenceto
increaseengagement,
resultinginhigherconversion
rates.

8. We’vebuiltourtechnologyaround
thefollowing3principlesto
actuallymakeemotional
intelligencepracticaland
effective:

9. 1.Putmarketersincontrol
oftheironlinecontent
Untilnow,thecoreofyourdigitaltouchpointscan’tbe
adjustedinrealtime.YouwouldneedadedicatedIT
teamorateamwhocanmanageyourmarketingstack
24/7.
Reactfulturnsthatonitsheadbyaddingasnippetof
codetoyoursite,blogandmarketingautomationtools
thatletsyouprogramhowyourcontentwillreactto
visitorbehavior.
Withonetooltrackinguser’semotionsandreading
behaviorinrealtime,youcanprogramanypartofyour
contenttoreacttolivebehavior,andcaptureuser
informationasithappens.

10. 2.Enableeasy
programmingofif-then
actions
Justasitdoesn’thelptoreadpeoplethroughtheirpast
data,guessingintentbasedonsegmentationoruser
historyisafarcryfromgatheringrealuserintent.
Reactfulempowersyoutoprogramreactionsthatare
triggeredbyuserbehaviorasithappens.
Frominterestandengagementtoconfusionand
informationoverload,thesystemprovidesyouwithan
easyandquickwaytoeducateyoursite,blogand
landingpagestoreaddigitalbodylanguageandreact
accordinglybyadjustingyourowncontenttowhat
visitorsneedinrealtime.

11. 3. Providetimely
feedback
Youshouldn’thavetowaitforresultsofpastactionsto
adjusttofuturebehavior.
Yoursite,landingpagesandblogneedtogettimely
feedbacktolearnandadjust.We’vebuilttheReactful
systemwith“intelligenceloops” that:
a) Provideyouthefeedbackyouneedtomake
adjustment,
b) Giveyourdigitaltouch-pointsfeedbackto
automaticallyadjustreactionstouserbehaviorwithout
evertouchingit.

12. TryReactfultoday!
Wanttoofficiallytaketheguessingoutoflearningyourtargetaudience’s
emotions?