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CR eBrochure C

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Company Profile for Club Resources

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CR eBrochure C

  1. 1. ABOUT CLUB RESOURCES CLUB RESOURCES is a leading club consulting firm specializing in strategic planning, membership development and management of private clubs. Since 1990, CLUB RESOURCES, formerly Pacific Century Clubs, Inc., has assisted hundreds of clubs and their Boards of Directors, Planning and Membership Committees, Owners/Developers and Management. Over the past 18 years we have spoken with thousands of members in focus groups and town hall meetings, tabulated survey responses from thousands of members and provided recommendations for every aspect of club operations.   We have conducted feasibility studies and provided concept planning for numerous new club developments, sold thousands of memberships, trained dozens of Membership Directors, and developed comprehensive Strategic Plans for dozens of clubs.   Additionally, we authored the leading industry texts; The Guide to Membership Marketing and Standards of Operation and Performance for Private Clubs, with sales to thousands of clubs and club developers.   At CLUB RESOURCES we emphasize hands-on, client-oriented consulting services, based on integrity, accuracy and professionalism. Our comprehensive approach ensures accountability through the direct and exclusive involvement of our principals, each with over 25 years of executive level club experience, in each and every project we undertake.    
  2. 2. OUR VIEW CLUB RESOURCES is   a club consulting firm specializing in the planning and development of private membership clubs, membership programming and marketing, strategic planning, equity conversions and interim management services for developers and member-owned clubs. Private clubs, as an industry and as individual institutions, are rapidly evolving away from a model of tradition to one of pragmatism and commercialism. The history of the industry has been a series of cycles and swings, typically moved by generational values and standards. Evidence suggests traditional methods and models are no longer attracting new members like they once did, even at the most venerable of clubs. Additionally, many clubs are finding it increasingly difficult to collect enough dues to provide the high level of services members expect, initiation fee revenues are not covering the capital needs of aging facilities and assessments are increasing. Private clubs need to embrace new ideas to compete and survive in this new environment. We are applying ourselves every day to provide clubs with a new direction -- by applying research, strategy, structure, value, creative thought, open dialogue and bold steps. We believe now is the time for club leadership to embrace a strategic planning approach in order to fully understand and address the issues affecting their club, and to ensure they make the necessary changes to appeal to the next generation of club members.
  3. 3. FOCUS GROUPS AND SURVEYS With over 20 years experience conducting Member Focus Groups, Capital Improvement Presentations, Town Hall Meetings and Member Surveys, CLUB RESOURCES specializes in comprehensive member input as a primary component of Strategic Planning and Membership Marketing and also has a division, ClubSurvey.com, dedicated to the design, implementation, tabulation and analysis of online Member Surveys. MEMBER FOCUS GROUPS & SURVEYS • Traditional printed, mail-in surveys • Online (e-mail & web-based) Surveys • Pre-Survey Focus Groups • Pre-Vote Surveys • Satisfaction & Marketing Surveys ANALYSIS, REPORTING & RECOMMENDATIONS • Multi-layered Queries • Comprehensive Results Reporting & Analysis • Recommendations • Executive Summaries • Member Presentations
  4. 4. STRATEGIC PLANNING There are times in the life of a private club that require a comprehensive study of its trends, facilities, membership profile and, indeed, its future. CLUB RESOURCES has developed a system that brings organization and structure to the strategic planning process, while engaging the membership and involving them in the process throughout. As all clubs have different needs and different levels of internal resources, our Strategic Planning process is designed to offer a component approach. Our strategic planning process features ultimate flexibility allowing clubs to determine which components they need, which components they can perform in-house with our guidance, or a more comprehensive approach utilizing our full range of services. See our strategic planning outline on the next page or contact us for more details. Member Input Study Membership Marketing Plan Market Evaluation Overview Summary and September 5, 2007 May 15th, 2000 Comparative Club Study June 23, 2004
  5. 5. Strategic Planning for Private Clubs Member Focus Groups Membership Survey Discovery Existing Conditions Pre-retreat Workbook Marketplace Study Vision & Mission Planning Retreat Core Values Goals & Priorities S. W. O. T. Action Plans & Initiatives Critical Issues Committee Assignments Retreat Summary Operations Plan Membership Plan Five Year Pro Forma Standards of Operation Plan Development Capital Improv. Plan Draft Strategic Plan Timetable Golf Course Plan Budget Focus Groups Member Feedback & Revision Survey Adoption Presentations Final Strategic Plan Publish Implementation
  6. 6. MEMBERSHIP SOLUTIONS CLUB RESOURCES has developed comprehensive and creative approaches to researching, planning and marketing club memberships. We have over 25 years of private club marketing and sales of thousands of memberships with initiation fees ranging from $1,500 to nearly $400,000. We have extensive experience in market feasibility, membership planning. document structuring, strategic marketing and hands-on sales. Co-founder Bob Bodman founded The Club Marketing Report, published a 450-page industry best seller The Guide to Membership Marketing and has delivered numerous speeches and seminars titled Strategic Membership Marketing. Bob has developed innovative techniques for determining market feasibility and served as Interim Membership Director and Membership Consultant to many start-up private clubs. STRATEGIC MEMBERSHIP PLANNING MEMBERSHIP MARKETING & SALES • Supply-Demand Analysis • Marketing Plans • Comparative Club Analysis • Referral Programs • Club Market Positioning • Membership Director Training • Structuring/Re-structuring • Membership Director Recruitment • Membership Documents • Marketing Collaterals Development
  7. 7. INTERIM MANAGEMENT CLUB RESOURCES provides a unique and cost effective Interim Management solution by combining our extensive operational and membership marketing backgrounds with our strategic planning expertise. During the interim management period we provide day- to-day management and oversight, provide an Operational Audit with recommendations for the ongoing management of the club. This process has the benefit of preparing the club for the recruitment of a new General Manager/COO with the skill set needed at this point in the club's development. OUR unique approach offers the developer or member-owned club an opportunity to benefit from our extensive experience in club operations without encumbering the club with a lengthy and costly management contract. Following the successful implementation of our operating systems and stabilization of the club, we offer ongoing support as necessary with the goal of establishing an outline for club self-management. Our assignments typically range from as short as two weeks to six months or longer, depending on individual club needs. MANAGEMENT SERVICES SERVICES (CONTINUED) • Membership Structuring/Re-structuring • Standards of Operations • Proprietary Training Programs • Membership Marketing & Sales • Transition & Startup Management • Financial Controls & Reporting • National Group Purchasing Program • Staff Training & Support
  8. 8. CLUB DEVELOPMENT CLUB RESOURCES’ unique approach offers the developer-owned club an opportunity to benefit from our extensive experience in club development and operations without encumbering the club   with a lengthy and costly management contract. Following the successful start-up and stabilization of the club we offer ongoing support as necessary with the goal of establishing an outline for self-management.  Several of our past club development projects include: Timilick Tahoe, Morgan Creek Golf & Country Club (Roseville, CA), Cordevalle (Silicon Valley), Granite Bay Golf Club (Granite Bay, CA), Glen Oaks Country Club (West Des Moines, IA), The City Club of San Francisco and the Landmark Athletic Club (Stamford, CT). CLUB RESOURCES also provides development, management and marketing services for re-structuring troubled developments. If the project needs a different direction or a new and creative approach we can respond quickly and effectively. CLUB DEVELOPMENT START-UP OPERATIONS • Market Feasibility • Transition & Start-up Management • Cash Flow Modeling • Standards of Operations • Membership Structuring/Restructuring • Staff Recruitment & Training • Facilities Programming • Financial Controls & Reporting • Membership Marketing & Sales • National Group Purchasing Programs
  9. 9. CLUB TRANSITION AND EQUITY CONVERSION The life-cycle of a private club in a master-planned development typically includes the sale or transfer of club ownership to a third party. The third party can be a variety of entity types, such as the members, a private ownership/management company or, in the case of a distressed property situation, the bank or lending institution. The mechanics of a transition are extremely complex and require much in the way of research, structuring and planning. We work with the Transition Committee to provide key services to organize and manage the transition, either comprehensively or as a consultant to others. We can coordinate the services of leading specialists in club tax, legal and capital asset planning. Additionally, we are prepared to provide interim management at any time during the process, should the need arise, and offer assistance in evaluating the options of self- management or contracting with a management company. TRANSITION & CONVERSION SERVICES SERVICES (CONTINUED) • Transition Management • Comparative Club Study • Member Input Study • Tax Planning • Operational Review • Capital Asset Planning • Membership Profile • Membership Marketing Plan • Audit and Accounting • Staff Recruitment
  10. 10. PRINCIPALS BOB BODMAN With more than 25 years experience in the private club industry, Bob has been involved in nearly every aspect of club management, development, acquisition, planning and membership marketing. Prior to forming CLUB RESOURCES, Bob founded Pacific Century Clubs, Inc. in 1991 to provide Membership Marketing and Strategic Planning services to clubs under development and ClubSurvey.com which he founded in 1998 to deliver Membership   Focus   Groups and Surveys to many high-end clubs including Monterey Peninsula Country Club, Cordevalle, and Los Altos Golf and County Club. Earlier in his career Bob served as General Manager of Burning Tree Country Club (Greenwich, CT), and The City Club of San Francisco, which was part of the largest private club management company in the world.   Additionally, Bob is the author of Standards of Operation and Performance for Private Clubs and Establishing a New Membership Director Position, and co-author of the The Guide to Membership Marketing.  KEN KELLEY With more than 25 years experience in club operations including key management positions in two private clubs designated as Platinum Clubs of A merica, Ken has been involved in nearly every aspect of club management, development, planning, and membership marketing. Prior to   co- founding CLUB RESOURCES, Ken served as GM/COO of Los Altos Golf & Country Club (Los A ltos, CA ), and River Oaks Country Club (Houston, TX ), and served as VP/GM of  Morgan Creek Golf & Country Club (Roseville, CA ).   Earlier in his career, Ken served in key management positions at Baltimore Country Club and The Landings Club (Savannah, GA ). Ken earned the Certified Club Manager (CCM) designation in 1990.
  11. 11. PORTFOLIO Almaden Country Club, San Jose, CA Auburn Valley Country Club, Auburn, CA Denver Country Club Baltimore Country Club, Baltimore, MD Bellevue Club, Oakland, CA Bishops Bay Country Club, Madison, WI Blackhawk Country Club, Danville, CA Cabo Real Golf Club, Cabo San Lucas, MX CinterClub, Monterey, N.L. Mexico Cordevalle, San Martin, CA Country Club of Roswell, Roswell, GA Coyote Creek Golf Club, San Jose, CA Desert Horizons CC Creekside Country Club, Hamilton, OH Dark Horse Golf Club, Auburn, CA Denver Country Club, Denver, CO Desert Horizons Country Club, Indian Wells, CA Dove Valley Ranch, Cave Creek, AZ Fort Collins Country Club, Fort Collins, CO Four Streams Golf Club, Bealesville, MD Glen Oaks Country Club, West Des Moines, IA Glen Oaks Country Club Granite Bay Golf Club, Granite Bay, CA Green Gables Country Club, Denver, CO KSL Fairways Corp. (Planning studies - 10 clubs) Continued - Next Page
  12. 12. PORTFOLIO La Concha Beach Club, Cabo San Lucas, MX La Rinconada Country Club, Los Gatos, CA Lightning “W” Ranch Golf Club, Washoe, NV Los Altos G & CC Los Altos Golf and Country Club, Los Altos, CA Manor Country Club, Rockville, MD Marbella Country Club, San Juan Capistrano, CA Marin Country Club, Novato, CA Monterey Peninsula CC, Pebble Beach, CA Montreux Golf and Country Club, Reno, NV Moraga Country Club, Moraga, CA Morgan Creek Golf & Country Club, Roseville, CA Monterey Peninsula CC Northridge Country Club, Fair Oaks, CA Old Coach Golf Club, Poway, CA Olympic Hills Golf Club, Eden Prairie, MN Palo Alto Hills Golf and Country Club, Palo Alto, CA Pasatiempo Golf Club, Santa Cruz, CA Quail Lodge Country Club, Carmel, CA Rancho Murieta Country Club, Rancho Murieta, CA River Oaks Country Club, Houston, TX Morgan Creek G & CC Robert Charles Lesser Co., Los Angeles, CA Saddle Creek Resort, Copperopolis, CA San Geronimo Golf Club, San Geronimo, CA Continued - Next Page
  13. 13. PORTFOLIO Seven Oaks Country Club, Bakersfield, CA Shaker Run Golf Club, Cincinnati, OH Silver Creek Valley Country Club, San Jose, CA Saddle Creek Golf Club Singapore Island Club, Singapore, Malaysia St. Francis Yacht Club, San Francisco, CA Tacoma Country and Golf Club, Tacoma, WA The Landings Club, Savannah, GA The Oaks Country Club, Nicolas, CA The Peddie School Golf Course, Heightstown, NJ The Ridge Golf Course, Auburn, CA Timilick Club, Truckee, CA St. Francis Yacht Club Top Gun Technical Rescue School, Monterey, CA Traditions Golf Club, Ludlow, KY Wampanoag Country Club, West Hartford, CT Washington Golf Club, Covington, WA Whitney Oaks Golf Club, Rocklin, CA Woodhaven Country Club, Palm Springs, CA Timilick Tahoe
  14. 14. CLUB INDUSTRY PUBLICATIONS THE GUIDE TO MEMBERSHIP MARKETING When CLUB RESOURCES’ Co-Founder Bob Bodman published The Guide to Membership Marketing in 1999, it was the most comprehensive reference textbook ever published on the subject. It remains so today. The Club Managers Association of America’s Premier Club Services selected The Guide as its signature item for the year. Over 800 General Managers, in addition to hundreds of Membership Directors, now have this powerful membership marketing resource. The Guide is available only on CD and contains 450 pages of timeless, educational and helpful articles that are essential for membership marketing. Cost: $79 STANDARDS OF OPERATION AND PERFORMANCE Customize your own club’s Standards of Operations by using this template document and system.. Endorsed and licensed by CMAA. quot;Standards measure quality in the same way that a club's fiscal budget measures revenues and expenses.quot; - Bob Bodman, Publisher The development of a comprehensive set of Standards of Operation and Performance is an essential component of Strategic Planning. CLUB RESOURCES has found, from the results of focus groups and surveys with members, that one of the common elements typically lacking in clubs is a set of “standards” by which the club’s leadership, management and the members can all agree on. Cost $175
  15. 15. CONTACT US CLUB RESOURCES P. O. Box 9300 Truckee, CA 96161 Telephone: 800-267-6758 Fax: 530-587-9282 Email: Info@Club-Resources.com Bob Bodman (cell) 916-606-9282 Email: Bob@Club-Resources.com Ken Kelley (cell) 916-759-8348 Email: Ken@Club-Resources.com Website: www.Club-Resources.com