9. Corporate cultures are
playing catchup
• humans and organisations aren’t adapting as quickly as Moore’s Law
• digital technologies create ‘winner take all’ economics
• behaviour economics are as important as ever – “the more choices you have
the more your values matter.”
• all economic / financial decisions must be “point-forward decisions”
THE SHIFTING LANDSCAPE OF EXPERIENCE
10. Corporate cultures are
playing catchup
• consumers don’t want to be sold to, they want to be able to persuade
themselves
• web-scraping/matching millions of sku’s daily, narrative science writing
news stories, automated hr hiring with a better success rate than human hr
departments, etc
• cognitive agility is the new organisational ‘must have’… making sense of
‘weak signals’
THE SHIFTING LANDSCAPE OF EXPERIENCE
16. What is an omni-experience?
CONTENT-DRIVEN COMMERCE
Column A Column B Column C
Seamless Channel Solution
Unified Shopping Experience
Integrated Customer Engagement
Optimized Social Interaction
Converged Mobile Platform
18. Delivering total customer
engagement
A platform that fosters
best of breed while at the
same time simplifies
customer experience
management
CONTENT-DRIVEN COMMERCE
APIs
SAP HANA
Master
Data
Experience
Mgmt
Order
Management
Omni-Channel
Commerce Logic
Customer Data Management / Profile
Event Engine
Marketing Data
Management
(DMP)
Relevance
Engine
Marketing Delivery
Web Analytics
CEI
Cloud for
Service
Campaign
Management
Social
Analytics
Media
Optimization
CEC
Platform
Cloud for
Sales
20. Creating one experience
CONTENT-DRIVEN COMMERCE
Enable brand consistency in
terms of the context of
underlying product content,
offers, promotions content,
across all customer
touchpoints and all products
and services.
Provide a real-time system
of reference that enables
single views of product,
pricing and promotions,
inventory, orders and
customers.
Don’t just incorporate;
optimise for mobile.
Platform that is built on
an open foundation and
easily integrates end-to-
end legacy systems as well
as emerging touchpoints
and experience-focused
technologies.
21. High Value points to your Company‘s
Omni-Commerce Strategy
CONTENT-DRIVEN COMMERCE
Source: RSR Research
22. CONTENT-DRIVEN COMMERCE
web mobile legacydigital goodsmarketplace contentInternet of things
Trading partners & suppliers
Single View of
Stock
Single View of
Customers
Single View of
Orders
Single View of
Product
Serving the digital & physical
25. anywhere…anytime…any device…
• customer engagement solutions must deliver end-to-end optimisation for
customers and the enterprise alike.
• hybris & SAP provide the only solution that can enable a total experience.
• our goal is not just to be the best; it’s to be the best in an entirely new
software category.
• the future of retail is omni-commerce where every individual consumer is
treated and supported as an individual.
DISRUPTIVE RETAIL
26. anywhere…anytime…any device…
DISRUPTIVE RETAIL
YOUR CUSTOMER.
ATHOME. ONTHESTREET. ENGAGEDONYOUR
WEB,BRANCH,STORE,ORSITE. ALWAYSON.
YOUR PLATFORM.
ONYOURPREMISE. INTHECLOUD- YOURS,OURS
ORPUBLIC. ALWAYSON.
27. anywhere…anytime…any device…
DISRUPTIVE RETAIL
YOUR CUSTOMER.
ATHOME. ONTHESTREET. ENGAGEDONYOUR
WEB,BRANCH,STORE,ORSITE. ALWAYSON.
YOUR PLATFORM.
ONYOURPREMISE. INTHECLOUD- YOURS,OURS
ORPUBLIC. ALWAYSON.
28. “What happens after wh
happens next?”
We’re almost free, everyone! … I just felt the first
drop of rain.”