Who, me biased?
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When we think of cognitive biases, we typically focus on what it means for respondents. But what about our analysis? It’s all too easy to fall for confirmation bias or to develop tunnel vision. The problem is we can’t see our biases—just like we can’t see our blind spot. The good news is that we are not the first group to realizes that bias is a problem. Other sense makers have led the way. In this session we’ll see how detectives, intelligence analysts, lawyers, and doctors use teamwork, doubt and structured analytic techniques to detect and defeat bias. This presentation forms part of the online Festival of NewMR series. Presented by Andrew Grenville from Maru/Matchbox.
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Who, me biased?
- 1. WHO, ME BIASED? Biases, heuristics and their implications for developing insights Andrew Grenville Maru/Matchbox The Festival of NewMR, March 2020
- 3. 3 Maru/Matchbox - ConfidentialMaru/ - Confidential WHO, ME BIASED? Biases, heuristics and their implications for developing insights
- 4. 4 Maru/Matchbox - ConfidentialMaru/ - Confidential “Intelligence analysts must understand themselves before they can understand others.” Richards J. Heuer, Psychology of Intelligence Analysis
- 5. 5 Maru/Matchbox - ConfidentialMaru/ - Confidential WE ARE PATTERN SEEKING MACHINES
- 7. 7 Maru/Matchbox - ConfidentialMaru/ - Confidential DON’T BELIEVE EVERYTHING YOU THINK
- 9. 9 Maru/Matchbox - ConfidentialMaru/ - Confidential “I get by with a little help from my friends.” Lennon and McCartney TEAMWORK
- 10. 10 Maru/Matchbox - ConfidentialMaru/ - Confidential “Doubt is an uncomfortable position, but certainty is a ridiculous one.” Voltaire DOUBT
- 11. 11 Maru/Matchbox - ConfidentialMaru/ - Confidential “I watch a lot of astronaut movies…Mostly Star Wars. And even Hans and Chewie use a checklist.” Jon Stewart CHECKLISTS
- 12. 12 Maru/Matchbox - ConfidentialMaru/ - Confidential BIAS DETECTION CHECKLIST Yes No Did we learn from feedback from prior projects? £ £ Did we get input on our preliminary thinking and ideas for insights from a diverse team? £ £ Did we actively doubt our conclusions? £ £ Did we actively consider and test out multiple ideas, not just our initial conclusion? £ £ Do we have a broad range of evidence—including from outside our research—to support our conclusions, or are we riskily reliant on a few pieces of information? £ £
- 13. 13 Maru/Matchbox - ConfidentialMaru/ - Confidential TEAMWORK HELPS YOU DEVELOP DEEPER INSIGHTS BY MAKING FRESH CONNECTIONS
- 14. 14 Maru/Matchbox - ConfidentialMaru/ - Confidential BIASES MISLEAD Teamwork, doubt and checklists can curb bias, and deepen insights