Unleash Your Community: The Power of A Communities Mobile App

1. Unleash Your Community: The Power of a Communi7es Mobile App Dan Fleetwood, Ques7onPro Communi7es Maximizing Mobile Unleash Your Community: The Power of a Communi7es Mobile App Dan Fleetwood Ques7onPro Communi7es

2. Unleash Your Community: The Power of a Communi7es Mobile App Dan Fleetwood, Ques7onPro Communi7es Maximizing Mobile About Me ●  President of Ques7onPro Communi7es ●  15 years of market research experience ●  Fascinated by the role soGware plays in helping companies get beIer feedback, uncover ac7onable insights, and ul7mately develop beIer products and services. ●  Located in San Mateo, CA

3. Unleash Your Community: The Power of a Communi7es Mobile App Dan Fleetwood, Ques7onPro Communi7es Maximizing Mobile Overview Unlock the full poten7al of your community with a communi7es mobile app. Mobile community apps provide high engagement and responses rates in a community. Plus, there are addi7onal beneﬁts like push no7ﬁca7ons, geoloca7on surveys, and in the moment research.

4. Unleash Your Community: The Power of a Communi7es Mobile App Dan Fleetwood, Ques7onPro Communi7es Maximizing Mobile Agenda •  Why use a Mobile Community App? •  Beneﬁts of a Mobile Community App •  Examples of Studies/Methodologies – Geoloca7on surveys – Mobile Diaries

5. Unleash Your Community: The Power of a Communi7es Mobile App Dan Fleetwood, Ques7onPro Communi7es Maximizing Mobile Why use a Mobile Communi7es App? •  In a recent GRIT report, mobile and communi7es were the top among emerging methods. •  Extension of an online community. •  Ease of use for community members.

6. Unleash Your Community: The Power of a Communi7es Mobile App Dan Fleetwood, Ques7onPro Communi7es Maximizing Mobile Beneﬁts of a Mobile Communi7es App •  Higher engagement, more par7cipa7on. •  Increased response rates in surveys. •  Healthier and more vibrant community. •  Access to addi7onal func7onality - push no7ﬁca7ons, alerts, etc.

7. Unleash Your Community: The Power of a Communi7es Mobile App Dan Fleetwood, Ques7onPro Communi7es Maximizing Mobile Community App - Examples & Case Studies Mobile Diaries Geoloca7on Surveys

8. Unleash Your Community: The Power of a Communi7es Mobile App Dan Fleetwood, Ques7onPro Communi7es Maximizing Mobile Mobile Diaries with a Community App •  Members are recruited from the community to par7cipate •  A non-invasive way to walk in the shoes of your members •  Usage can range from media, ﬁnance, food or other product tes7ng •  Respondents can post photos, videos and let you experience their day-to-day ac7vity with a product. •  Turn research into fun ac7vi7es, rather than survey ques7ons

9. Unleash Your Community: The Power of a Communi7es Mobile App Dan Fleetwood, Ques7onPro Communi7es Maximizing Mobile Case Study - Product Tes7ng Diary Study •  Large consumer packaged goods company uses their community of 2K members for product tes7ng. •  Members that fit a specific profile get sent the actual product and are asked to use it. Typically 20 unique members each week. •  The members give feedback via the app by taking pictures of product use and video of them using the product and the environment. –  All this is done in the app. •  Get not only usage data recorded but also good emo7onal responses. •  Helps capture the results in real-7me and collect the most accurate data.

10. Unleash Your Community: The Power of a Communi7es Mobile App Dan Fleetwood, Ques7onPro Communi7es Maximizing Mobile Geoloca7on Surveys •  Using the mobile phone’s GPS, surveys can be triggered when a member crosses a ‘geo-fence’. •  There are predeﬁned loca7ons set by la7tude/longitude or shape ﬁles. •  Dwell 7me and number of 7me crossing the geo-fence can also be recorded. •  Used in variety of studies from ad recall, in store customer sa7sfac7on, exit polling, etc.

11. Unleash Your Community: The Power of a Communi7es Mobile App Dan Fleetwood, Ques7onPro Communi7es Maximizing Mobile Case Study - Geoloca7on Study •  NORC & AP did an experimental study on the use of geoloca7on exit polling surveys during the 2016 Presiden7al Elec7ons. •  This groundbreaking study was used to test the feasibility and the new alterna7ve of using geoloca7on exit polling for elec7ons. •  Community of 1000 voters in Florida agreed to par7cipate and download the Communi7es app. •  All 1000+ polling loca7ons in Florida were imported into our plaeorm. Then aGer the par7cipants voted, the exit poll survey was automa7cally pushed. •  This proof of concept study found that using geo-loca7on based exit polling is a successful method to collect real-7me exit poll results. It’s a viable op7on and will con7nue to be explored in future elec7ons.

12. Unleash Your Community: The Power of a Communi7es Mobile App Dan Fleetwood, Ques7onPro Communi7es Maximizing Mobile Thank You! Dan Fleetwood dan.ﬂeetwood@questionpro.com

13. Unleash Your Community: The Power of a Communi7es Mobile App Dan Fleetwood, Ques7onPro Communi7es Maximizing Mobile Q & A Dan Fleetwood Ques7onPro Communi7es Ray Poynter The Future Place

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