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Storyboarding techniques for visual storytelling

Clients are under immense pressure to deliver shorter, sharper, clearer stories to their key stakeholders; the use of video in storytelling is now expected – you must be increasingly creative to add impact. At Blue Yonder we use multiple HD cameras to capture robust evidence and employ film-making storyboarding techniques to deliver bespoke, highly compelling, dynamic, 2-minute film clips; using human editors rather than automated platforms ensures we deliver the maximum amount of impact. This has changed the game in the holistic presentation of research, through capturing the imaginations of senior stakeholders and delivering absolute buy in through powerful storytelling and visualization, all accessible to them at the touch of a button.

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Storyboarding techniques for visual storytelling

  1. 1. Storyboarding Techniques for Visual Storytelling Hannah Rogers, Blue Yonder Research The Future of Storytelling and Visualisation Hannah Rogers, Research Director Blue Yonder Research Storyboarding Techniques for Visual Storytelling
  2. 2. Storyboarding Techniques for Visual Storytelling Hannah Rogers, Blue Yonder Research The Future of Storytelling and Visualisation Great research deserves outstanding storytelling
  3. 3. Storyboarding Techniques for Visual Storytelling Hannah Rogers, Blue Yonder Research The Future of Storytelling and Visualisation What do we mean by outstanding storytelling? Storytelling is not about telling clients exactly what they want to hear, it’s what they need to hear, in the most compelling way… It does not compromise the quality of the research – it’s about enriching it. ü  Bringing it to life ü  Making your point ü  Making it compelling ü  Meeting the ‘need’ ü  Bringing key stakeholders closer to the consumers than ever before
  4. 4. Storyboarding Techniques for Visual Storytelling Hannah Rogers, Blue Yonder Research The Future of Storytelling and Visualisation It delivers: ü  Absolute stakeholder buy in ü  Accelerates journey from vendor to partner ü  Bonds teams with each other as they commit to getting more out of everything ü  It reenergises and excites teams ü  It lands the insight message better, developing better products Storytelling is a new approach for a new era of insight: we have to change… ‘If we start telling stories early on in the iterative process, we get to the end quicker’ Brand Manager, Global Category Leader
  5. 5. Storyboarding Techniques for Visual Storytelling Hannah Rogers, Blue Yonder Research The Future of Storytelling and Visualisation How do we tell a great story? Digitally… The future of storytelling – get digital…
  6. 6. Storyboarding Techniques for Visual Storytelling Hannah Rogers, Blue Yonder Research The Future of Storytelling and Visualisation Reverse engineering: storyboard to create the most compelling story… Q: What do your client’s stakeholders need to see to get them on board? §  Define methodology §  Optimise audio-visual set up §  Set specific tasks §  Set location Logistics §  Theme and style §  Key touchpoint shots §  Order of insights Content Consumers fill the blanks with and
  7. 7. Storyboarding Techniques for Visual Storytelling Hannah Rogers, Blue Yonder Research The Future of Storytelling and Visualisation Create impact… Storyboard: use the right visual techniques to complement the right insight… §  You have the 4k/HD footage §  You have watched it §  You have understood it §  You have identified the insights… You now need to make it into a beautiful story…. ‘In this new era, people are demanding more information, when attention spans are becoming shorter…’ Global Category Director
  8. 8. Storyboarding Techniques for Visual Storytelling Hannah Rogers, Blue Yonder Research The Future of Storytelling and Visualisation PowerPoints are not just referral documents: storyboard them… The story must be clear for when stakeholders: §  Read only the titles §  Look only at the pictures §  What? §  Why? §  So what? To create micro stories of the client win… Your report is a storybook… Each page must captivate and engage beautifully… It needs chapters… §  How can we scene block? §  How does each objective territory flow into the next?
  9. 9. Storyboarding Techniques for Visual Storytelling Hannah Rogers, Blue Yonder Research The Future of Storytelling and Visualisation It’s natural to tell a qualitative story – quant must be brought to life, too… Digitise your data… §  Animate your graphs §  Use verbatim overlay Seamless integration of statistics, images, animations and videos to create a beyond challenge, data driven, compelling story §  Which data points need to be driven home? §  Which need to come to life? Storyboard: §  How should these look? §  Where should they be shown?
  10. 10. Storyboarding Techniques for Visual Storytelling Hannah Rogers, Blue Yonder Research The Future of Storytelling and Visualisation What happens when an insight agency tells a story? Captivating, insightful, natural storytelling straight from the consumers to your stakeholders, driving absolute buy in.
  11. 11. Storyboarding Techniques for Visual Storytelling Hannah Rogers, Blue Yonder Research The Future of Storytelling and Visualisation Thank You! T: 0113 2044024 E: hannah@blueyonder.agency www.blueyonder.agency
  12. 12. Storyboarding Techniques for Visual Storytelling Hannah Rogers, Blue Yonder Research The Future of Storytelling and Visualisation Q & A Ray Poynter NewMR Hannah Rogers Blue Yonder Research
  13. 13. Storyboarding Techniques for Visual Storytelling Hannah Rogers, Blue Yonder Research The Future of Storytelling and Visualisation NewMR 2018 Sponsors Communica*on Silver Gold

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