1.
Solving the
Participant Crisis
With Shifra Cook - Ayda
CEO and Founder

2.
• Market forces
• Impact on Research Operations
• How did we get here?
• Doing as we've always done
• Positive ways forward

3.
https://www.helloayda.com/
https://www.linkedin.com/company/helloayda
https://twitter.com/helloaydauk
Ayda
Shifra Cook
The all-in-one solution for
your daily ResOps needs.
https://www.linkedin.com/in/shifracook/
Where to find us

4.
The Participant Crisis
Increased demand for data and
insights
Smaller participant pool
Increased concerns around data
privacy and changes in legislation

5.
Lack of New Recruiters
Shrinking Participant Pool
Over-working
Qualitative
Low Completion Rate
Fraud
Quantitative
vs

6.
How did the industry get here?
01 02 03
Faster and Cheaper Focus on Output
not Input
Data Privacy
and Security

7.
Understanding the Participant
Perspective
#1 Speed of Reward
#4 The Research Topic
#3 Choice of Reward
#2 Communication
with Researchers
#5 The Brand or Company
Ayda Participant Survey, 2020. 738 responses.

8.
“We have clients and other stakeholders whom we all work to ensure have a positive
experience of the research process, but the participant experience is sometimes
overlooked; over time this can erode trust, enthusiasm and willingness to participate.
Open, clear and respectful communication and prompt and fair payment are key to
ensuring that participants feel valued.”
James Sainsbury, Managing
Director of Criteria Fieldwork

9.
A Positive Participant Experience
Participants are foundational to research
Service design is essential
Participant Focused vs Researcher Focused
Positive relationships with researchers
create trust and security

10.
How do we get there?
From Output
to Input
Improve PX
Change
Perception of
Research in
Society
Solve the
Participant
Crisis
Now

11.
Thank You!
Q&A