In the first of a five-part webinar series, sponsored by ZappiStore, Ray Poynter explores the impact of automation on market research, market research suppliers, and market research users. A report and briefing note highlighting key issues will accompany each webinar. Each webinar features Ray Poynter, joined by selected guests to explore the automation issues.

1. If
It
Can
Be
Automated,
It
Should
Be
Ray
Poynter,
March
2017
–
Part
1
of
5
Automa?on
2017
If
It
Can
Be
Automated,
It
Should
Be!
Automa4on
2017
Part
1
of
5
Sponsored
by
ZappiStore
Broadcast
31
March,
9am
New
York,
2pm
London
Ray
Poynter

2. If
It
Can
Be
Automated,
It
Should
Be
Ray
Poynter,
March
2017
–
Part
1
of
5
Automa?on
2017
Download
the
Report
goo.gl/qmrzLs

3. If
It
Can
Be
Automated,
It
Should
Be
Ray
Poynter,
March
2017
–
Part
1
of
5
Automa?on
2017
Agenda
• Background
• A
lesson
from
history
• The
4
key
benefits
• Choosing
op?ons
and
tasks
• Summary

4. If
It
Can
Be
Automated,
It
Should
Be
Ray
Poynter,
March
2017
–
Part
1
of
5
Automa?on
2017
Background

5. If
It
Can
Be
Automated,
It
Should
Be
Ray
Poynter,
March
2017
–
Part
1
of
5
Automa?on
2017
The
Ballad
of
John
Henry

6. If
It
Can
Be
Automated,
It
Should
Be
Ray
Poynter,
March
2017
–
Part
1
of
5
Automa?on
2017
4
Key
Benefits
of
Automa4on
1. Cheaper
2. Faster
3. Scalable
4. BeUer

7. If
It
Can
Be
Automated,
It
Should
Be
Ray
Poynter,
March
2017
–
Part
1
of
5
Automa?on
2017
Cheaper
Costs
Fall
Prices
Fall
Market
Grows
Or
not!

8. If
It
Can
Be
Automated,
It
Should
Be
Ray
Poynter,
March
2017
–
Part
1
of
5
Automa?on
2017
Faster
Faster
More
uses

9. If
It
Can
Be
Automated,
It
Should
Be
Ray
Poynter,
March
2017
–
Part
1
of
5
Automa?on
2017
Scalable
Scale
Ar?san

10. If
It
Can
Be
Automated,
It
Should
Be
Ray
Poynter,
March
2017
–
Part
1
of
5
Automa?on
2017
BeKer
✗
✔

11. If
It
Can
Be
Automated,
It
Should
Be
Ray
Poynter,
March
2017
–
Part
1
of
5
Automa?on
2017
Not
every
project
delivers
all
four!
1. Cheaper
2. Faster
3. Scalable
4. BeUer

12. If
It
Can
Be
Automated,
It
Should
Be
Ray
Poynter,
March
2017
–
Part
1
of
5
Automa?on
2017
Standardisa4on
is
Essen4al

13. If
It
Can
Be
Automated,
It
Should
Be
Ray
Poynter,
March
2017
–
Part
1
of
5
Automa?on
2017
Choosing
What
To
Automate
Next
Best
ROI
Top
Priority

14. If
It
Can
Be
Automated,
It
Should
Be
Ray
Poynter,
March
2017
–
Part
1
of
5
Automa?on
2017
Choosing
Op4ons
And
Tasks
Avoid
‘Bleeding
Edge’
Integrate
Systems
Within
12
Months
Self-­‐
contained
Tasks
Big
Enough
to
MaKer
‘Worst’
Jobs
First
Big
Savings
Pinch
Points
Client
Focused

15. If
It
Can
Be
Automated,
It
Should
Be
Ray
Poynter,
March
2017
–
Part
1
of
5
Automa?on
2017
In
Summary
• Automa?on
is
the
biggest
game
in
town
• If
it
can
be
automated
it
should
be
• If
it
can’t
be
automated
DON’T
DO
IT!
• Maximise
returns
• Think
Lego,
not
Cookie
CuUer

16. If
It
Can
Be
Automated,
It
Should
Be
Ray
Poynter,
March
2017
–
Part
1
of
5
Automa?on
2017
Thank
You!

17. If
It
Can
Be
Automated,
It
Should
Be
Ray
Poynter,
March
2017
–
Part
1
of
5
Automa?on
2017
Q
&
A
Ray
Poynter
BeUy
Adamou
Research
Through
Gaming

18. If
It
Can
Be
Automated,
It
Should
Be
Ray
Poynter,
March
2017
–
Part
1
of
5
Automa?on
2017
Thank
You
• 31
March:
If
it
can
be
automated,
it
should
be
• 24
May:
The
skills
needed
to
prosper
in
an
automa4ng
world
• 6
July:
A
client’s
perspec4ve
of
automa4on
• 7
September:
Automa4on:
a
strategy
of
tac4cal
efficiencies
• 9
November:
From
research
grind
to
ac4onable
results