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Curious Humans: the lost key to impactful insights

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Curious Humans: the lost key to impactful insights

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This presentation by Adam Murphy forms part of the New Thinking in Insights - Asia Pacific Event hosted by NewMR.org.

To listen to the recording, please access via NewMR.org/play-agan.

Description:
In today’s ‘need-answers-now’ corporate environment, many companies have become enamored with quick access to data, and slick MarTech solutions to make sense of their treasure trove of big data.

Yet many c-suites are still underwhelmed with the influence that data is having on decision-making, and companies still struggle to be truly consumer-centric.

What’s missing (or faded) in many companies is a “culture of curiosity”: we’ll briefly discuss six factors that can restore true, intentional curiosity and drive your curious people to apply science, intuition and an inquisitive mindset to unlock insight that impacts your growth.

This presentation by Adam Murphy forms part of the New Thinking in Insights - Asia Pacific Event hosted by NewMR.org.

To listen to the recording, please access via NewMR.org/play-agan.

Description:
In today’s ‘need-answers-now’ corporate environment, many companies have become enamored with quick access to data, and slick MarTech solutions to make sense of their treasure trove of big data.

Yet many c-suites are still underwhelmed with the influence that data is having on decision-making, and companies still struggle to be truly consumer-centric.

What’s missing (or faded) in many companies is a “culture of curiosity”: we’ll briefly discuss six factors that can restore true, intentional curiosity and drive your curious people to apply science, intuition and an inquisitive mindset to unlock insight that impacts your growth.

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Curious Humans: the lost key to impactful insights

  1. 1. Curious Humans: the lost key to impactful insights Adam Murphy Curioso
  2. 2. Sponsors Communication
  3. 3. Are you TRULY and INTENTIONALLY Is your company?
  4. 4. “leaders model inquisitiveness” 40% 10% “encourage asking questions & challenging the status quo” 83% 56% 67% “talk about curiosity is not supported by action” Source: SAP, 2022
  5. 5. “my manager could do a better job to facilitate a more curious culture” 90% Source: SAP, 2022
  6. 6. SCHOOLS KILL CURIOSITY. “Children should be prompted and encouraged to ask questions even (when) challenging for the teacher.” “We do need to find some time for questions during the day. There is not enough time in schools for creativity and following up on curiosity.” Prof.Paul Howard-Jones Bristol University “School kills curiosity. When do children get to ask questions about things that interest them? As soon as they are at primary school they have to shut up and learn. It’s not the fault of teachers. They have so many targets to meet.” Matt Caldwell UK Headmaster
  7. 7. SCHOOLS COMPANIES KILL CURIOSITY, TOO. “Our people should be prompted and encouraged to ask questions even (when) challenging for leaders.” “We do need to find some time for questions during the day. There is not enough time in companies for creativity and following up on curiosity.” “COMPANIES kills curiosity. When do people get to ask questions about things that interest them? As soon as they start they have to shut up and work. It’s not the fault of managers. They have so many targets to meet.”
  8. 8. KILLING CURIOSITY isn’t always intentional, but FOSTERING IT MUST BE.
  9. 9. Kill Curiosity Foster Curiosity • BATs: BLINDLY ACCEPTED TRUTHS • SACRED COWS VALUES & BELIEFS • HUMILITY: WE DON’T REALLY KNOW • CURIOSITY & GROWTH MINDSET
  10. 10. Kill Curiosity Foster Curiosity • BATs: BLINDLY ACCEPTED TRUTHS • SACRED COWS VALUES & BELIEFS • HUMILITY: WE DON’T REALLY KNOW • CURIOSITY & GROWTH MINDSET • REWARD & APPLAUD (FALSE?) CERTAINTY • ‘CRIMINALISATION’ OF DOUBT BEHAVIOURS & STYLE • CHALLENGE CERTAINTY • REWARD & EXPLORE DOUBT
  11. 11. Kill Curiosity Foster Curiosity • BATs: BLINDLY ACCEPTED TRUTHS • SACRED COWS VALUES & BELIEFS • HUMILITY: WE DON’T REALLY KNOW • CURIOSITY & GROWTH MINDSET • REWARD & APPLAUD (FALSE?) CERTAINTY • ‘CRIMINALISATION’ OF DOUBT BEHAVIOURS & STYLE • CHALLENGE CERTAINTY • REWARD & EXPLORE DOUBT • HIPPOs RULE • LEADERS DEMAND ANSWERS STRUCTURE • LEADERS SEEK QUESTIONS AND ANSWERS • CHALLENGER ROLES/ TENSION IN STRUCTURE
  12. 12. Kill Curiosity Foster Curiosity • BATs: BLINDLY ACCEPTED TRUTHS • SACRED COWS VALUES & BELIEFS • HUMILITY: WE DON’T REALLY KNOW • CURIOSITY & GROWTH MINDSET • REWARD & APPLAUD (FALSE?) CERTAINTY • ‘CRIMINALISATION’ OF DOUBT BEHAVIOURS & STYLE • CHALLENGE CERTAINTY • REWARD & EXPLORE DOUBT • HIPPOs RULE • LEADERS DEMAND ANSWERS STRUCTURE • LEADERS SEEK QUESTIONS AND ANSWERS • CHALLENGER ROLES/ TENSION IN STRUCTURE • NANs: NEED ANSWERS NOW • JUST ANSWER THE QUESTION • JUMP TO SOLUTIONS PROCESS • CREATE TIME FOR RIGHT ANSWERS • QUESTION THE QUESTION • DEFINE ‘THE RIGHT IT’
  13. 13. Kill Curiosity Foster Curiosity • BATs: BLINDLY ACCEPTED TRUTHS • SACRED COWS VALUES & BELIEFS • HUMILITY: WE DON’T REALLY KNOW • CURIOSITY & GROWTH MINDSET • REWARD & APPLAUD (FALSE?) CERTAINTY • ‘CRIMINALISATION’ OF DOUBT BEHAVIOURS & STYLE • CHALLENGE CERTAINTY • REWARD & EXPLORE DOUBT • HIPPOs RULE • LEADERS DEMAND ANSWERS STRUCTURE • LEADERS SEEK QUESTIONS AND ANSWERS • CHALLENGER ROLES/ TENSION IN STRUCTURE • NANs: NEED ANSWERS NOW • JUST ANSWER THE QUESTION • JUMP TO SOLUTIONS PROCESS • CREATE TIME FOR RIGHT ANSWERS • QUESTION THE QUESTION • DEFINE ‘THE RIGHT IT’ • GAME THE PROCESS/ PASS THE TEST • DO RESEARCH CAPABILITY • CURIOSITY→UNDERSTANDING→ OPPORTUNITY • THINK HUMAN-FIRST
  14. 14. Kill Curiosity Foster Curiosity • BATs: BLINDLY ACCEPTED TRUTHS • SACRED COWS VALUES & BELIEFS • HUMILITY: WE DON’T REALLY KNOW • CURIOSITY & GROWTH MINDSET • REWARD & APPLAUD (FALSE?) CERTAINTY • ‘CRIMINALISATION’ OF DOUBT BEHAVIOURS & STYLE • CHALLENGE CERTAINTY • REWARD & EXPLORE DOUBT • HIPPOs RULE • LEADERS DEMAND ANSWERS STRUCTURE • LEADERS SEEK QUESTIONS AND ANSWERS • CHALLENGER ROLES/ TENSION IN STRUCTURE • NANs: NEED ANSWERS NOW • JUST ANSWER THE QUESTION • JUMP TO SOLUTIONS PROCESS • CREATE TIME FOR RIGHT ANSWERS • QUESTION THE QUESTION • DEFINE ‘THE RIGHT IT’ • GAME THE PROCESS/ PASS THE TEST • DO RESEARCH CAPABILITY • CURIOSITY→UNDERSTANDING→ OPPORTUNITY • THINK HUMAN-FIRST • BEST PRACTICE SOLUTIONS • FOCUS ON SUCCESSES INSPIRATION • BEST PRACTICE PROBLEMS • REWARD & RECOGNISE CURIOUS HUMANS
  15. 15. Self-Care: fostering your own (commercial) curiosity IDENTIFY & EXPOSE A BAT EXPLORE SOMEWHERE DIFFERENT QUESTION THE QUESTION SIT WITH YOUR DOUBT DEFAULT TO ‘DON’T KNOW’ LEAN INTO A BLIND SPOT SEEK ‘NAÏVE’ OPINIONS START AT HOME PLAY MORE
  16. 16. Q & A Ray Poynter NewMR Adam Murphy Curioso
  17. 17. Sponsors Communication

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