So often we sell qualitative research by the unit – x number of depth interviews done in this way, and y number of groups done that way. But different people respond to research approaches differently. What if we could design our research projects together with participants, doing it in the best way that works for them? Wouldn’t that lead to deeper insight for us too? Well yes! We’d like to take you through Qual Street’s trade-mark methodology ‘Person 1st’ – how we do it, why we do it, and the benefits everyone gets from putting people at the heart of the qualitative process.