Urban innovation - changing the way we work - reducing carbon footprint - social innovation - mobile knowledge workers meet nomads - elderly meet youth - education meets business - sharing experience and knowledge in a social conducive state-of-the-art environment - news ways of collaboration

1. Smart Work Centers:
Improve collaboration and
productivity while reducing
ecological footprint
Overview - May 6th 2010
Raymond Versteegh
Business Development Manager
Public Sector European Markets
rverstee@cisco.com
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3. Mega Trends Impacting Cities
Rise of Energy Consumption:
Negative impact on the environment
Current energy usage rate unsustainable
Pressure to Improve Productivity:
Increase effectiveness
Impact of technology on collaboration
Changing the Way We Work:
Pressure on travel and transportation
Push to improve quality of life
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4. The Network As The Next Utility
SWC
SWC
SWC
SWC High-Speed Access 21st Century Collaboration
to Information Economy Across Barriers
Requires Broadband Network Infrastructure
SWC
SWC
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5. Connected Urban Development (CUD)
Business Transformation Enabled by Information and
Communication Technology (ICT)
Three founding cities:
2006
Seoul San Francisco Amsterdam
In 2008, four new cities joined:
Lisbon Madrid Birmingham Hamburg
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6. Business Transformation Enabled by ICT
Work Socio-
Economics
Connected Urban
Development
Mobility Energy
Buildings
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7. Connected Urban Development
A Blueprint for City Transformation
Connected and Connected and Connected and Connected and Connected and
Sustainable Work Sustainable Sustainable Sustainable Energy Sustainable
Mobility Buildings Socio-Economics
Smart Work Renewables and Active Citizenship
Smart Road Pricing Homes
Centers Co-Generation and Eco Maps
Digital Swarming Personal Travel Urban Monitoring Innovative Green
Office Buildings
and Hub Pavilions Assistant and Measurement Business Models
and Sustainability
Connected Connected Public Citizens Energy Clusters
Public Spaces
Workplaces Transportation Efficiency
Connected
Public Transit Hubs
Workforce
Hospitals and
Schools
Sustainable Urban Planning
Broadband Platform
IP-Enabled Homes and Offices, Roads, Utilities, Workplace Design
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8. Transforming the Way We Work
“Bring the information to the user – Not the user to the information”
Drivers Connected and Sustainable Work
Reduce inefficient use of space and energy in
Resource optimization
the office
Minimize impact of travel on the environment Evolution of ‘Going To Work’
Address long-term impact of stress on workers’
Employee redefined
health and productivity
Realize technology’s potential for increasing
Work follows the worker
productivity
Knowledge workers are opting for more
collaborative and flexible forms of work
The New Workgroup: collaborative, self-
regulating and with a new identity
Collaboration is critical to the success of the
knowledge worker
Heightened complexity and demand for speed in
Workspaces become user-centric
the completion of knowledge work
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9. Smart Work Center
An innovative, sustainable concept blending work and life while
fostering collaboration, productivity and ecological footprint
Smart Work Center (SWC) offers a flexible and user-centric work
space with enhanced communication technologies within a
community inclusive services setting, designed to reduce carbon
footprint and increase the knowledge worker’s effectiveness
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10. A Next Generation Smart Work Center
Through Social Innovation towards a Community Based Concept
Healthcare Government
Education Community
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11. Smart Work Center
Conceptual Services Architecture
Applications
Virtualization Speech Presence Mobility Policy Video
Services System
Professional Public Communication Conferencing Safety & Security
Basic Service
Service Service
Work Space Personal Assistant Public Appeals Wired/Wireless Network TelePresence IP Camera
Meeting Room Business Counseling Public Bicycle Security (VPN) Audio Conference Network DVR
Foreigners
Personal TP Banking Service IDS (Firewall, IPS) MCU, Codec,Reording Storage
One-Stop Service
One-
Simultaneous
Group TP Kids Care Service IP PBX System Auto Collaborate Web Proxy
Interpretation
Network Connectivity Digital Signage, IPTV IP Phones Call Center
GVPN Connectivity Catering Service Webex Media Processing
Solution
Contact Center Unified Messaging Video Voice Rich-media Conferencing Mobile UC Collaborative Team Space
Transport
Multicast IPv6 Switching Routing Transcoding Quality of Service
Physical Infrastructure
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12. Smart Work Center
Technology solutions
Flexible Work Space VPN
Access
Location Services
Secure VPN Remote Access
Location- Video
Unified Communications Based Services Training
Presence
TelePresence Presence TelePresence
Building Systems Access Wired Unified
Control Communications
Connected Real Estate Wireless
Physical Security IP
Digital Media Systems Network
Conferencing
Reservation High Speed and
System Broadband Collaboration
Connectivity
Wired Visitor Digital
Media
Management
Wireless Signage
High Speed Broadband Video Information
Surveillance Security
• Reservation System
Building
Web-based and multimodal System
Monitoring
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14. Smart Work Centers
Benefits
Promotes connected, sustainable “green” work environment
Decreasing energy consumption by sharing resources and
Reduction carbon footprint
managing resources intelligently
Reduce commuters carbon footprint
Reducing commuting times of workers
Travel and transportation
Reducing overall congestion
Provides IT solutions and high-end connectivity to change
access, communications and collaboration
Productivity and collaboration
Integrate workers virtually within their work, work groups, and
work processes
Cost savings workplace, real estate and infrastructure
Efficiency – Cost savings
Sharing infrastructure, easier to manage and provision
Access to office center outside the office or home and close to
residential community
Retain and attract employees
Differentiate itself from other employers by using technology in
innovative ways to attract technology savvy workers
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15. Smart Work Center
Positively Impacting the Government, Worker and Community
Government
Government
Flexible, buildingconsumption and carbon
Reduces socially-conducive workspace and
energy energy consumption
footprint working environment
carbon footprint
More open
Improves productivity, engagement, retention
Increases traffic flow and qualitybusiness support
Professional infrastructure and of life
Creates competitive, and flexibility
Enhances professional fulfillmentsustainable
Increases autonomy innovative,
environment
Growsto home, so worker to balance work and life
Close knowledge easier satisfaction
Creates sustainable place to work andspace
Reduces workspace costs, overhead, live
Fosters freedom of choice
requirements
Community Worker Lowers real estate costs
Overall creates a positive image
Attracts and retains talent
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16. Smart Work Center
Critical success factors
Needs Nice to have
Delivers value to the government, the
Flexible and adaptive concept
worker and the community
Have a common purpose: share sense
SWC pivotal in work and life
of urgency, vision and think and act
environment
innovative
Public Sector Governance and Public Various and flexible public-private
Private Collaboration business models
Next generation broadband Heterogeneous, social and
connectivity professional work environment
State-of-the-Art ICT applications Provide a voluntary and fun workspace
User-centric – Knowledge worker-
centric
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17. Almere Smart Work Center
A Proof of Concept by the cities of Amsterdam and Almere
Technology Components: Social Components:
Flexible work places and Close to residential community
conference rooms
Close to highways
High speed Internet connectivity
Flexible meeting space
Wireless
Restaurant
TelePresence
Child day care
IP Telephony
Financial services: e.g. ATM
Employment agency services
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18. Almere Smart Work Center
Ecosystem
Municipality of Amsterdam
Municipality of Almere
Cisco
Quality Centre (facility and hospitality)
H4O Investments (real estate)
Almere Smart City Foundation
(development)
Nederland Breedbandland (Dutch
National Broadband Association)
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19. Almere Smart Work Center
Overview Proof of Concept
Situation
Drivers for Change:
Reduce carbon footprint Partnered with businesses for
Use of technology to improve productivity implementation
Work/life balance
Implementation
Signed agreements and developed
Collaboration between private sectors and
partnerships with Municipality of Amsterdam,
municipal governance organizations
Cisco, IBM, and HP
Deployed pervasive broadband and Launched internal promotion at all levels of
collaboration technologies government
Results/Lessons Learned
User Experience Rating: 7.7 Internal promotion necessary across
Time to travel saved: 66’ all levels
Partnerships with government and private Employees achieved balance between work
sectors critical and personal life
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20. The “W-Network” of Smart Work Centers - Netherlands
Amsterdam
Almere
The Hague
Rotterdam
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21. ‘W’ - MySmartWorkSpace Reservation Tool
Smart Work - Wherever, Whenever:
Work Space follows the Worker
Multimodal
Selection, Reservations & Payments
‘One-Stop-Shop’ for Employers,
SWC users
Integration into EcoMaps
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22. The Network As The Platform
SWC
SWC
SWC
SWC High-Speed Access 21st Century Collaboration
to Information Economy Across Barriers
Requires Broadband Network Infrastructure
SWC
SWC
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