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Innovations in Execution




Michael Rawlins, Director, User Experience
                             March 5, 2010
Why explore new tools?
 Time to market – an increasing
  challenge and issue
 A flood of new web-based tools over the
  past two years
 The traditional lab ‘is not dead’
4 types of tools
   Heat Mapping
     Click location – recording the user clicks and creating a visual
      activity map

   Screen Recording
     Tracking individual users – and creating a video for their session

   User Testing
     User testing tools that simulate traditional tasked based testing
      tools

   User Feedback
     Tools that provide ability to solicit direct feedback from users
Screen Recording Tool

             • Free single test
             • $49/per month
             • Direct access to user desktop
             • Https: Yes
Demo
User Testing Tools


              • Free (5 pages)
              • $49 / annual
              • Direct visit or image upload
              • Https: Yes
Demo
User Testing Tools



              • Free Project (5 tasks)
              • $350 per test
              • Https: Yes
User Feedback Tools


             • Free (15 responses)
             • Token based - $4 per token
             • Image upload
             • Https: Yes
Pros…
 Try & buy model
 Inexpensive to engage
 Less invasive to users environment
 Inspires innovation (example: crowd
  sourcing participates…)
 Produces credible results
 Creators expect user feedback to drive
  the product
Cons…
 Control of test subjects (how is really
  taking the tests)
 No facial expressions
 Some products still immature
Great Reference Material…
March Remote Testing Tools
March Remote Testing Tools

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March Remote Testing Tools

  • 1. Innovations in Execution Michael Rawlins, Director, User Experience March 5, 2010
  • 2. Why explore new tools?  Time to market – an increasing challenge and issue  A flood of new web-based tools over the past two years  The traditional lab ‘is not dead’
  • 3. 4 types of tools  Heat Mapping  Click location – recording the user clicks and creating a visual activity map  Screen Recording  Tracking individual users – and creating a video for their session  User Testing  User testing tools that simulate traditional tasked based testing tools  User Feedback  Tools that provide ability to solicit direct feedback from users
  • 4. Screen Recording Tool • Free single test • $49/per month • Direct access to user desktop • Https: Yes
  • 6. User Testing Tools • Free (5 pages) • $49 / annual • Direct visit or image upload • Https: Yes
  • 8. User Testing Tools • Free Project (5 tasks) • $350 per test • Https: Yes
  • 9. User Feedback Tools • Free (15 responses) • Token based - $4 per token • Image upload • Https: Yes
  • 10. Pros…  Try & buy model  Inexpensive to engage  Less invasive to users environment  Inspires innovation (example: crowd sourcing participates…)  Produces credible results  Creators expect user feedback to drive the product
  • 11. Cons…  Control of test subjects (how is really taking the tests)  No facial expressions  Some products still immature