Power of
Words
Copywriting

Let me share with you an example:
from a software. The software is a
cloud-based video editing
software. So the software owners
are giving 4000 images as a
bonus to their customers.

- First, they wrote 4000 images
in their sales copy.
- One person said, hey it is not
looking powerful.

- You know what, how about
changing this “4000 images”
to “4000 HD images”? Now it is
looking more powerful than
the previous one.

- Then they again changed it
to 4000 Ultra HD images.
- Then they again changed it
to 4000 4k Ultra HD Images.

The 4000 images remained
the same, but the perception
changed completely.
- First, it is just 4000 images.

- But after turning it into 4000
4k Ultra HD Images. The
perception went high. The
same 4000 images become
more powerful.

That is the power of words.

One more example:
Veg restaurant vs premium veg
restaurant. Which one is looking
powerful? The premium veg
restaurant right. The word
“premium” makes the equation
more powerful and persuasive

Perception is reality

Connect with me on linkedin