1.
A/B Testing
Facebook Sign-up & Share
-Divakar (aka) Parkavi Vasan

2.
Facebook
1. Is to increase facebook sign-ups and walk through to test and
optimize different UI & UX points for maximum conversion.
2.Is to increase facebook shares and promote brand awarness
among scoial platforms.
This AB Test:

3.
Hello!I am Divakar (aka) Parkavi Vasan
Connect: www.linkedin.com/in/parkavivasan

4.
1.Sign up
Optimizing
Facebook
Sign-ups

5.
‘’
“Aside usual benefits of fb sign-up like- easy
registration, one click connect. Below are
further low hanging fruits for Ecommerce site”
Enrich web site personalization
-social graph
-Segmenting Users
-Product Recommendation
Enhanced Profile Data:
- Targeted Facebook Ad
-Segment audience for Ad

6.
Flow Funnel
User Login /Sign-up Page
# At an overview level, list
outline of all the available
method of sign-up /login options
Then AB Test the Position of FB
login Button and highlight it
Login/Sign-up
Or
Or
Login/Sign-up
A- Fb button on TOP B- Fb button on Bottom
A/B test

7.
“A” - FB button on Top
Login / Sign-up
Or
#Visual Merchandising
The Idea of keeping FB login button at top is to visually
insist a User to use it. Since the user sees the Fb button as
first element on top, when the page loads and it already
aligns with the optical area and F-pattern flow of
how users interpreting/view the page i.e top to bottom
–(top left corner)
Optimize
1.Disconnect and standout the FB login button
from other options. This indirectly promote
and helps to choose the FB option.
2.Append CTAs like “quick” or “express” login
with FB.

8.
“B” - FB button On Bottom
Or
#UX POV
This way of showing Facebook button at the bottom of
page is to leverage the Terminal Area heat of user i.e
Z pattern of interpreting the page. As user is already in
the funnel of navigating from one page to other, this
evokes to choose “FB button” and move quickly to next
page. As holy grail of UX in mobile/ APP platform this
simply takes the zero-effort of thumb to touch the
button (easily reachable).
Login / Sign-up
Optimize
1.Disconnect and standout the Fb login button from other
options.
2.Use CTA with “quick” or “express” login with FB. Since
being at the bottom, to contrast further from other
options, use downplay CTA like “ fill the form” etc for
Google & formal sign-ups button.

9.
2.FB Share
Optimizing
Fb shares &
post links

10.
‘’
“At end of the day, It promotes and expose your
website or business to many people as possible”
Traffic
-Massive Exposure
-Boost social traffic to your site
-Increase Brand Awareness
Audience
- Builds Trust
-Opportunity for repeat purchase
-Builds Social Proof

11.
Flow Funnel Prompt Users: “Share your
purchase in Fb to unlock
coupon codes”
Successfully
unlocked your
coupon codeUser
your Order confirmed-
Thank you page
A- CTA: Share your
purchase in FB and get 5% off on
phone accessories.
B- CTA: Share to Unlock
coupon codes for upcoming
electronics sale
A/B test

12.
“A”
- This method works on category (here
phone accessories) level. This option can
be shown to users who just bought
products (phone) from meta category.
- That is to recommend offers that goes
well with just purchased items.
-Further it can be breakdowned to multi-
variant test of trying differnet
combinations of products & category or
using discount % combinations.
-This method can also be optimized for
products that are “site” exclusive. Which
make users special and induce to share.
A&B Optimization
“B”
-This method works on campiagn or offers
level. Like your site may have upcoming
exclusive electronic sale or valentine's day
offers etc.
- This test enables to convey the upcoming
sale and increase repeat purchase
opportunity.
-This test can be further breakdowned into
multivaraiant test of trying different
combination of discount % and
campaign/sale/offers etc.
-Show unique coupons code to user
(personalization), even when all the
coupons are directing to same or similar
campaign.

13.
Coupon Unlock System
Ways to integrate the coupon unlock system-
 Build your in-house unlock system product as an in-line function at
thank you page.
 Refer: https://developers.facebook.com/docs/plugins/share-
button
 A similar functionality exist at Amazon.in as an inline function.
or
 Through 3rd party service, providing on-site notifications like
webengage, viral mint etc.
Links:
http://www.viralmint.com/offer-mint.php
http://www.usersdelight.com/web/coupon/intro

14.
AB Test
Optimize and convert wisely