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This presentation lets you to test and optimize the conversion happening through facebook login and shares.
- It helps to optimize the facebook login explaining various UI points to choose.
-It helps to increase social traffic and shares by unlocking coupon codes and provide opportunity for repeat for purchase.
1. Is to increase facebook sign-ups and walk through to test and
optimize different UI & UX points for maximum conversion.
2.Is to increase facebook shares and promote brand awarness
among scoial platforms.
This AB Test:
Hello!I am Divakar (aka) Parkavi Vasan
“Aside usual benefits of fb sign-up like- easy
registration, one click connect. Below are
further low hanging fruits for Ecommerce site”
Enrich web site personalization
Enhanced Profile Data:
- Targeted Facebook Ad
-Segment audience for Ad
User Login /Sign-up Page
# At an overview level, list
outline of all the available
method of sign-up /login options
Then AB Test the Position of FB
login Button and highlight it
A- Fb button on TOP B- Fb button on Bottom
“A” - FB button on Top
Login / Sign-up
The Idea of keeping FB login button at top is to visually
insist a User to use it. Since the user sees the Fb button as
first element on top, when the page loads and it already
aligns with the optical area and F-pattern flow of
how users interpreting/view the page i.e top to bottom
–(top left corner)
1.Disconnect and standout the FB login button
from other options. This indirectly promote
and helps to choose the FB option.
2.Append CTAs like “quick” or “express” login
“B” - FB button On Bottom
This way of showing Facebook button at the bottom of
page is to leverage the Terminal Area heat of user i.e
Z pattern of interpreting the page. As user is already in
the funnel of navigating from one page to other, this
evokes to choose “FB button” and move quickly to next
page. As holy grail of UX in mobile/ APP platform this
simply takes the zero-effort of thumb to touch the
button (easily reachable).
Login / Sign-up
1.Disconnect and standout the Fb login button from other
2.Use CTA with “quick” or “express” login with FB. Since
being at the bottom, to contrast further from other
options, use downplay CTA like “ fill the form” etc for
Google & formal sign-ups button.
“At end of the day, It promotes and expose your
website or business to many people as possible”
-Boost social traffic to your site
-Increase Brand Awareness
- Builds Trust
-Opportunity for repeat purchase
-Builds Social Proof
Flow Funnel Prompt Users: “Share your
purchase in Fb to unlock
your Order confirmed-
Thank you page
A- CTA: Share your
purchase in FB and get 5% off on
B- CTA: Share to Unlock
coupon codes for upcoming
- This method works on category (here
phone accessories) level. This option can
be shown to users who just bought
products (phone) from meta category.
- That is to recommend offers that goes
well with just purchased items.
-Further it can be breakdowned to multi-
variant test of trying differnet
combinations of products & category or
using discount % combinations.
-This method can also be optimized for
products that are “site” exclusive. Which
make users special and induce to share.
-This method works on campiagn or offers
level. Like your site may have upcoming
exclusive electronic sale or valentine's day
- This test enables to convey the upcoming
sale and increase repeat purchase
-This test can be further breakdowned into
multivaraiant test of trying different
combination of discount % and
-Show unique coupons code to user
(personalization), even when all the
coupons are directing to same or similar
Coupon Unlock System
Ways to integrate the coupon unlock system-
Build your in-house unlock system product as an in-line function at
thank you page.
A similar functionality exist at Amazon.in as an inline function.
Through 3rd party service, providing on-site notifications like
webengage, viral mint etc.