Dipping from early Soviet cinema to interactive web sitcoms to live-streamed living rooms, veteran video pioneer Ravi Jain dives deep into the methodology of marrying high concept with best practices, so you can utilize video effectively within your own organization. 3 hour workshop conducted at the 2016 Confab Intensive Workshops, at the Westin Hotel, Seattle, Washington on September 21, 2016.

1. If you film it, they will come:
Devising and executing an
effective video content strategy
Ravi Jain, Boston College
@ravidjain

2. @ravidjain

3. Who is this guy?
#confabINT @ravidjain
Senior Associate Director, Web & Digital Media at Boston College
Digital Media Faculty, Northeastern University
MFA, Studio for Interrelated Media, MassArt
BA, Modern Imaging Techniques, Oberlin College
25+ years digital media production
All around nice guy

4. What are we doing here today?
Explore
Core
Concepts
View
Examples
Create
Content in
Activities
Identify
Takeaways
#confabINT @ravidjain

5. Who is this session for?
Creators Managers Buyers
#confabINT @ravidjain

6. Why video?

7. 80%
60,000x
5 billion
59%
Sources: hubspot.com, cisco,com, adeliestudios.com, youtube.com

8. “It’s the story, stupid!”
#confabINT @ravidjain

9. 2001 - 12 minutes 2002 - 9 minutes
2005 - 8 minutes 2007- 4 minutes

10. DriveTime

11. What’s your story?
#confabINT @ravidjain

12. How do you tell your story?
Promo
#confabINT @ravidjain
Profile News
Feature Series
Site
specific

13. What’s your #seattlestory?
#confabINT @ravidjainACTIVITY TIME!

15. What’s your #seattlestory?
#confabINT @ravidjainACTIVITY TIME!
Your time here in Seattle
Short description for a *short* video piece
What’s the format of the piece?
What’s the personality of the piece?
Put your name/twitter on it

16. Pitch and defend

17. What?
Why?
Where?
How?

18. Three Abreast!

19. A Boston College Minute: Homecoming

20. DNA of The Boston College Minute
No “set pieces”
No talking to the camera
No lower thirds
You are IN the story
Doesn’t overstay welcome
#confabINT @ravidjain

21. Video content:
Pre-production

22. First things first
Supports brand personality
Project Spec Clear understanding of potential audiences
Assess resources and determine schedule
Stay focused in scope

23. Be Inspired

24. A Boston College Minute: Come together

25. Be Prepared
#confabINT @ravidjain
Spec
Script
Storyboard
Team

26. Lev Kuleshov
Kuleshov Effect

27. A + B = More than A + B

28. Storyboard (Even if you draw like a 5 year old)

29. A Boston College Minute: Illumination

30. Storyboard your #seattlestory!
#confabINT @ravidjainACTIVITY TIME!
Transform your index card to storyboard
Think of how to frame each shot
Think of relationship between shots
Indicate directions (LS, dolley, spin)
After snack time, your group picks ONE

31. Your table’s #seattlestory!
#confabINT @ravidjainACTIVITY TIME!
Can be one existing or combine elements
Draw on the big board
You will be producing this TODAY

32. SNACKIE TIME!

33. Video content:
Production

34. If Managing or Hiring Video
Pre-interviews
Scouting locations
TIME
Approvals
Deliverables
#confabINT @ravidjain

35. If shooting video
Think quickly, shoot slowly
Go with the flow
Audio & video aren’t married
Repeated Actions FTW!
#confabINT @ravidjain

36. Battle plans

37. Listen to this:
The Importance of Audio

39. “Is thing on?”
Microphones
Monitors
Room tone
Music
#confabINT @ravidjain

40. Video content:
Post-production

41. Log, log, log

44. Log, log, log

45. Sequencing
Linear (editing in camera)
Non-linear (sculptural film-making)
#confabINT @ravidjain

46. “But wait, there’s more!”

47. “Absolute Music”

48. Social video

49. Give me a few seconds of your time
Vine = 6 seconds (for now)
Instagram = 15 60 seconds
Near instantaneous
Hard-wired social media content
#confabINT @ravidjain

50. Vine

51. Instagram

52. The Revolution will be live-streamed
Periscope
Facebook
Live feedback gain
Where to start? Where to end?
Vertical? Horizontal?
#confabINT @ravidjain

53. Social Media Element

54. #DoItForTheVine

55. Go make your #seattlestory!
#confabINT @ravidjainACTIVITY TIME!
TEAM
Project leader/producer
Director
Cinematographer
Talent
Script supervisor
Production Assistants

56. Share your #seattlestory!
#confabINT @ravidjainACTIVITY TIME!
Share on social media
Tag me @ravidjain
Use #seattlestory and #confabINT
Tag your colleagues when you can

57. Engagement:
Extending Reach

58. Social Media Outreach

59. Clear Understanding of Goals

61. #BehindTheGreens

62. Measuring Results

63. What is success?
Followers
Page views
Video views
Time watched
Shares
Comments
Hashtag use
MORE EVERYTHING !

64. 360º video:
The next big thing?

65. 360 Video / VR

66. Takeaways

67. 1 What and why of
video content
2Reap the benefits of
careful planning
3
4 Delivery platforms
continue to evolve
Video strategy aligns
w/ content strategy
#confabINT @ravidjain
5 And yes, failure
IS an option

68. Q & A

69. Thank you!
#confabINT @ravidjain

70. If you film it, they will come:
Devising and executing an
effective video content strategy
Ravi Jain, Boston College
@ravidjain