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2017 State of The Cloud Adoption By Channels



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The presentation provides results of a survey done by KAIROS Strategic Consulting and Gorilla Onboard to identify the current state of cloud adoption by channels in North America. The report reveals very interesting statistics that benefits cloud solution providers to understand the needs of channels and how to structure their partner program.

2017 State of The Cloud Adoption By Channels

  1. 1. www.kairospulse.com
  2. 2. 5/16/2017 KAIROS STRATEGIC CONSULTING 2 "Cloud Shift" Will Affect More Than $1 Trillion in IT Spending Source: Gartner Market Insight 2016: The Transition of IT Spending from Traditional Systems to Cloud.
  3. 3. 5/16/2017 KAIROS STRATEGIC CONSULTING 3 The “Cloud Service” Market Is Big 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000 450,000 2016 2017 2018 2019 2020 Billions Public Cloud Services Market Size Cloud Business Process Services (BPaaS) Cloud Application Infrastructure Services (PaaS) Cloud Application Services (SaaS) Cloud Management and Security Services Cloud System Infrastructure Services (IaaS) Cloud Advertising USD$ 383.5 Billion by 2020 Source: Gartner 2017 Cloud Serviced Forecast
  4. 4. 5/16/2017 KAIROS STRATEGIC CONSULTING 4 Helping Cloud Vendors Understand How to Align with Channel Partners Channel Readiness Vendor Readiness
  5. 5. 5/16/2017 KAIROS STRATEGIC CONSULTING 5 Channel Survey Demographics
  6. 6. ARE END USERS & CHANNELS READY? 2017 State of Cloud Adoption
  7. 7. Cloud-Based Solution Options Should Be A Key Priority In The 2017–2018 Vendor Roadmap The Majority Of Channel Partners Offer Some Form Of Cloud Offering Cloud Adoption Is Rising, But On- Premise Solutions Are Here To Stay 5/16/2017 KAIROS STRATEGIC CONSULTING 7 Cloud Practices Momentum is Slowly Building Source: State of Cloud Channel 2017 Report
  8. 8. 5/16/2017 KAIROS STRATEGIC CONSULTING 8 Channels Are Bullish On Cloud Demand…But Challenges Prevail Data Security and Cost of Transitioning Legacy Applications Are Top 2 Barriers for End User Cloud Adoption But… Only 20% Ready to Implement Source: State of Cloud Channel 2017 Report High Demand for Cloud (~68%)
  10. 10. 5/16/2017 KAIROS STRATEGIC CONSULTING 10 Align With Your Channel Focus Areas Source: State of Cloud Channel 2017 Report
  11. 11. 5/16/2017 KAIROS STRATEGIC CONSULTING 11 Focus on Challenges to Re-Engineer the Partner Program Source: State of Cloud Channel 2017 Report
  12. 12. 5/16/2017 KAIROS STRATEGIC CONSULTING 12 Compensation Drives Behavior…Keep Your Channels Motivated Source: State of Cloud Channel 2017 Report Channel partner rating of vendor incentive program to drive cloud adoption
  13. 13. 5/16/2017 KAIROS STRATEGIC CONSULTING 13 Customer Acquisition Focused Marketing Is Highly Valued by Channels Source: State of Cloud Channel 2017 Report
  14. 14. 5/16/2017 KAIROS STRATEGIC CONSULTING 14 Marketing & Sales Empowerment Is Shifting from Traditional to Digital Lead Generation Marketing Campaigns, Full Access To Marketing Collateral, And Sales Enablement Training Material Such As Playbooks And Webinars Are Key Elements For Partner Empowerment Lead Generation Campaigns White label Collateral Playbooks & Training Videos
  15. 15. 5/16/2017 KAIROS STRATEGIC CONSULTING 15 Focus On What Matters Most to Channels “Ease of Cloud Implementation Is The Most Important Criteria”
  16. 16. Cloud Adoption Is On The Rise….But A Lot of Work To Be Done by Vendors to Make Their Cloud Channel Partners Successful 5/16/2017 KAIROS STRATEGIC CONSULTING 16 Conclusion
  17. 17. ratika.garg@kairospulse.com +1-240-449-6818 5/16/2017 KAIROS STRATEGIC CONSULTING 17 KAIROS Means “Opportunity” Sales and Marketing is All About Capturing the Moment of Opportunity
  18. 18. 5/16/2017 KAIROS STRATEGIC CONSULTING 18 Our Focus Technologies Enterprise Mobility & Wi-Fi Enterprise VoIP/ UC Enterprise IT Applications & Security Cloud Solutions – PaaS, SaaS, IaaS Internet of Things (IoT) Big Data Analytics Fixed & Mobile Telecommunication New collaborative consumption economic models Our Focus Markets Retail Public Venues Hospitality Finance Telecom Education Healthcare Senior Living About KAIROS Identify Right Market Opportunity Equip you with market knowledge and competitor insights to accelerate their growth Tell a Compelling Story Empower you to attract, engage and delight customers with compelling content Turn Marketing Into Sales Engine Enable you to generate high quality leads and close opportunities with automated inbound marketing