2. In this article I will discuss how important is it to build
community websites rather than straight forward sales
pitches. Selling online is about bringing people together,
not about stuffing products down your visitors throwts
and expecting them to buy from you.
3. We have conditioned our minds all of our lives to accept
advertising billboards, radio ads, newspaper ads,
commercials, and all sorts of other advertising materials
wherever we go. The same applies on the internet. This
"conditioning" has enabled us to see past all the ads and
look directly for the pertinant information that we are
seeking.
4. People who are new to the internet are more likely to click
on your ads for no apparent reason but to simply search
and keep searching. Others that have beed online for
years now, tend not to pay attention to as many ads on a
daily basis like they used to.
5. If you are serious about making money online without
having to spend too much of your budget, create a
"community online". It is in our nature as human beings to
want to belong, or to be involved within a community
setting. Communities come in all shapes & sizes and are
not limited to gender, race, nationality, or religion. A
community can cater to whatever topic you wish and
welcome whomever you desire.
7. Building a community within your website is the key to
increasing your business, keeping visitors coming back,
and keeping your advertising budget in the bank. Show
your visitors that you aren't just here on the internet to
sell them something. For example, we (Smartads), we are
here to teach what we know about internet marketing. By
teaching, we too learn more, gain more business, and
attract new visitors.
9. As i've always mentioned to my clients & readers, getting
people to your website is the easy part. Anyone with a
$500 credit card can get traffic to their website, it's
keeping them there and getting your visitors to come back
on their own time is what makes owning a website a
dificult proposition.
15. and so on... There are many internet marketing resources
available for business owners. We are fortunate to have
access to the vast amount of resources that we do, in
order to increase our business & to increase our
knowledge.
16. More resources online also increases competition. There
are literally millions of websites out there and many of
them might possibly be your competitors. Without
building a community, people won't remember who you
are, or what it is that you do. Infact, if you are spending all
of your money on banner ads, pay per click advertising,
affiliates, and other marketing areas online, and at the
same time you aren't paying attention to increasing your
home base, when your advertising budget runs out so too
will the bulk of your traffic.
17. If your website isn't good enough, your sales won't be
good enough. Granted; building a website can be very
time consuming but just remember that you don't need to
create an empire over night. Just a little here, a little
there, and before you know it, it all adds up to something
you can be proud of. Over time, your website traffic will
constantly be increasing.
18. PLEASE NOTE: If you stop advertising, your traffic won't
grow. Growing your website is all part of the whole plan.
19. What do we need to create a community website?
20. You always want to add extras to your site that interest
you. By doing so, you will also attract people with similar
interests and help to bridge the credibility gap online.
22. * Personal blog* Helpful tips* Mini-ebook courses (on how
to be a better client for you)* Other people's articles*
Chat forum (requires a lot of maintenance & promotion)*
Free business directory listings* Family albums for users*
Fun online questionnaires* Mind benders* Games*
Contests (with actual prizes)* "How to" articles*
Government resources* Local community resources*
Support local companies & vice versa
23. I think we can now get a sense of what building a
"community" website means. The key is to take your
industry (even if it is boring), and teach someone about
what it is that you do. The internet allows us to take in
more information than we could ever imagine. There is
always someone out there who wants to learn about your
industry.
24. The key is to add on a little at a time. Talk to your web
designer. Try and find unique little ways to build a
community website online. Ask people what they look for
within your industry. After time, you will know what it
takes to keep creating more for your company online, and
your wallet will love you for it.
25. Just remember the more you build, the less your
advertising budget will be when you get there. Just keep it
up until you get there, don't give up on yourself, your
company, or your future.