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Semelhante a Planning your design
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Planning your design
- 2. LESSON OVERVIEWCreatingPeople-friendlyDesigns Pre-planning - Knowing your audience - What's your timeframe? Layout for print and social media designs - For documents - Orientation - Arrangement and Organization - Design Size (Size, Type & Weight) - Folds, Binding & Production
- 3. PRE-PLANNING • Learn to preplan yourdocument.. • Discover importance of papertype, folds, and binding inplanning process. • Understand impact of costs indecision-making process. OBJECTIVES
- 4. User-centered design means working with your users. DONALD NORMAN Creating People-friendly Designs
- 5. STEP 1: DETERMINE WHO YOUR AUDIENCE IS 4 STEPS IN KNOWING YOUR AUDIENCE • What is the desired action of you target audience after reading the said design? Are they to be INFORMED, BUY the product, or spark CURIOSITY? • What demographic groups are most likely to take the desired action? • Age Group • Gender (M, F, both) • Location (local, regional, national &/or urban, suburban, rural) • Income Level • Education Level and/or Occupation
- 6. STEP 2: CONSIDER WHAT IS ON THEIR MINDS 4 STEPS IN KNOWING YOUR AUDIENCE • What needs, challenges and frustrations do they have • How does your idea, service, or product help your target audience?
- 7. 4 STEPS IN KNOWING YOUR AUDIENCE STEP 4: DECIDE THE BEST MEANS OF COMMUNICATING THE INFORMATION • Social Media • Print Media (Brochure, Pamphlet, Newspaper Ad)
- 8. DAILY QUIZ A: KNOW YOUR AUDIENCE
- 9. HOW MANY REVISIONS ARE ALLOWED? Revisions are a common theme on designing your design, so it's important to discuss with your supervisor how many revisions are allowed. WHEN IS IT NEEDED? Is it needed now or sometime in the future? Discuss your deadline, so you can create the best output. For Print Media, additional days are added for the production/printing of the said output WHAT'S YOUR TIMEFRAME?
- 10. SAMPLE TIME FRAME FOR SOCIAL MEDIA (1 WEEK or 5 DAYS) DAY 1 DESIGN PROCESS DAY 2 DESIGN PROCESS DAY 3 FIRST SUBMISSION DAY 4 REVISION EDITS DAY 5 FINAL SUBMISSION
- 11. DAILY QUIZ B: SET YOUR TIMEFRAME
- 13. is a page design in which thelongest side is the top of the page. Best used for brochures and social media ads LANDSCAPE ORIENTATION is a page design in which the shortestside is the top of the page. Best used for Newspaper Ads, Pamphlet PORTRAIT ORIENTATION
- 14. ARRANGEMENT & ORGANIZATION What part of the design should stand out? • Warning Signs • Steps • Ideal Pictures
- 16. DESIGN SIZE - SOCIAL MEDIA CreatingPeople-friendlyDesigns • File Size on Social Media accounts differ on each platform • File Size is measured via pixels rather than inch or cm • Social media image sizes seem to change constantly.
- 17. INSTAGRAM SIZES PROFILE PICTURE PORTRAI T SQUARE LANDSCAPE 110 x 110 1080 x 1350 1080 x 1080 1080 x 566 STORY 1080 x 1920
- 18. INSTAGRAM SIZES - TIPS CreatingPeople-friendlyDesigns • Supported aspect ratios: Anywhere between 1.91:1 and 4:5 • Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait) • If you want your images to look their best on Instagram, aim to upload an image that is 1080 pixels wide. • Larger images will be sized down to 1080 pixels, and images less than 320 pixels will be sized up to 320 pixels wide. • If your image is between 320 and 1080 pixels wide, Instagram will keep that photo at its original resolution, “as long as the photo’s aspect ratio is between 1.91:1 and 4:5 (a height between 566 and 1350 pixels with a width of 1080 pixels).” • If the aspect ratio of your photo isn’t supported, it will be “cropped to fit a supported ratio.”
- 19. PROFILE PICTURE HEADER IMAGE SIZE IN STREAM IMAGES & ADS 400 x 400 1500 x 500 1024 x 512 TWITTER SIZES
- 20. TWITTER SIZES - TIPS CreatingPeople-friendlyDesigns • Twitter profile minimum photo size: 200 x 200 • Twitter will accept an image as small as 1024 x 280, but it’s best to use the maximum available size for banner size • Supported formats for in stream images: .GIF, .JPG, .PNG • Maximum file size for in stream images: 3 MB for photos, 5 MB for animated gifs
- 21. FACEBOOK SIZES PROFILE PICTURE COVER IMAGE 170 x 170 Desktop: 170 x 170 Smartphone: 128 x 128 720 x 315 Desktop: 820 x 312 Smartphone: 640 x 360 Minimum size: 400 x 150 DMinimum size: 600 x 315 TIMELINE PHOTO 1200 x 630
- 22. OTHER PRINT SIZES - SHIRT CreatingPeople-friendlyDesigns • Designing for shirts, are made on shirt templates and a lot are available online • It's important that you call the printing press for other specifications in printing
- 23. OTHER PRINT SIZES - LANYARD CreatingPeople-friendlyDesigns • 38 x 1 inch • 300 dpi • CMYK Color
- 24. TYPES OF FOLDS - BROCHURES BI-FOLD A single sheet printed on both sides and folded in halves. It results in four panels (two panels on each side). TRI-FOLD Same as bi-fold but folded in three with six panels (three on each side). BOOKLET BROCHURES are made of multiple sheets most often saddle stitched, stapled on the creased edge or perfect bound lime a paperback book and results in eight panels or more.