Paddyplus technology (AES 2.0) is the next-generation agriculture extension service. It is the world’s first technology that provides accurate personalized information, guidance, and service in advance to a farmer daily.

2. Challenges of agricultural extension services in India...
Delay in the transfer of technology to farmers.
Delay in information transfer to farmers.
Reaching the farmers at an affordable cost is the biggest challenge with the present
technologies. They have to bear the cost of providing the advisory. Which is the other
reason agriculture extension services are not working at full potential.
Low mechanization and many more issues...
Overuse of fertilizer and pesticides which is leading to soil pollution,
Difficulty in reaching retail customers,
Rising production cost,
Agriculture output of a farmer and many more issues...
Low outreach of Agriculture Extension Services in India, due to which
which is impacting

3. We have developed a tool (technology) called "Farming tracker" that helps the system
keep track of all the activities of a farmer (patent filed. Expected: 2021).
Defining Farming tracker: A farming tracker is defined as a series of steps that have to
be taken by a farmer every day during the lifecycle of crop cultivation. It is unique for
each farmer and is created based on the information provided by him.
Based on the farming tracker of a farmer, the system provides automated need-based
personalized information and guidance in advance (1, 2, 3, 4 days, and a week).
We create our multimedia-based crop-specific and crop variety-specific content.
We have a technology that helps micro-manage farmers' activities, making a farmer
adapt to new technologies, new methodologies, new crops, new crop varieties, etc.
To overcome these challenges...

4. Technology...
Paddyplus is one-to-one push technology (server-client). In our system, every client
gets a unique notification or multimedia content according to his requirements every
time. So, no two notifications are the same to clients. This is one reason we need a
tracker to provide precise personalized information and guidance.
In our system user/farmer requirements dynamically change every day which doesn’t
happen in other push technologies.
To keep track of his changing requirements we need a tracker for precise personalized
guidance and advisory.
The system keeps track of all days of cultivation defining each day separately with a
specific activity of each farmer.

5. The most comprehensive information and
guidance to farmers in advance every
day. All information in one multimedia
content file. The content includes:
1. Date.
2. Day of Cultivation (Farming tracker).
3. Farmer Name.
4. Weather Information.
5. Guidance on work to be done.
6. Weather Interpretation (given weather,
what a farmer can do best for his crop on
the specific day of cultivation).
7.Utilities.
8.Where utilities are available on rent.
9. Advantages of Using the Utilities.
10. Pesticides, Herbicides, Fertilizers, and
other minerals to be used on a specific
day.
11. Where Pesticides, Fertilizers, etc. are
available.
12. Quantity of Pesticides, Fertilizers, etc.
needed.
13. Advantages of using these pesticides,
Fertilizers, etc.
14. Check box.
Paddyplus is a service that offers...

6. Cost on various activities incurred by the
company in developing one multimedia
content. It costs the company less than a
RUPEE in developing and delivering to
farmers per one multimedia content file.
Specifically generalized concept
significantly reduces the production cost of
multimedia content.
Ex. Once a part of the video of a particular
crop and variety is shot, N number of
voiceovers are created in different
languages according to the requirement of
farmers, and the same video is used for N
number of farmers for N number of years in
combination with other modules of
multimedia content and the same apply to
other modules.
Cost of content production...

7. The Farming tracker brings cohesion
(interconnectivity) between the apps.
Very easy to use paddyplus apps. A less
educated person can also operate it.
Information and guidance in the form of
multimedia content and/or message-based.
A good marketplace for farmers to display
their products and meet the retail
customers directly through our app where
many are registered.
4 Apps
paddyplus farmer
paddyplus dealer
paddyplus rental
paddyplus customer
Paddyplus apps...

8. Advance information helps farmers in adopting new technologies, new methodologies,
new crops, etc. very easily.
The app helps a farmer get the right machinery at the right time and fertilizers,
pesticides, etc. at the right quality and quantity.
Personalized guidance.
Precise cultivation.
High level of mechanization.
Very quick technology transfer to farmers.
Optimistic user fertilizers, pesticides, etc thereby reducing soil pollution and many
more advantages...
The Advantages...

9. Target Market 1
In terms of the number of farmers, 100 million farmers (10 crores) in India alone. and a
very big number worldwide.
Target Market 2
Household users who wish to cultivate their organic vegetables and others kinds of
food items in India and worldwide.
Small and medium farmers in India and around the world. They need need-based
personalized information and guidance in the crop they are cultivating in advance
(1,2,3,4 days and a week) for better production and a better market.
Target Market...

10. 100 M farmers...
100 million farmers in India. A multimedia file as guidance a day to a farmer turns out
to be 100M advisories and potential 100M advertisements.
70 M farmers and 70M messages/day
Out of these 100 million farmers, over 70 million are small and medium farmers, who
need need-based guidance for better production and its very huge number to serve.
Serving such a big community is challenging, but provides dividends.
Size of the Market -36,50,00,00,000 Msgs/year, an equal
number of potential ads that generate revenue...

11. Traction...
** Digital advertising industry is expected to cross ₹50,000 crore mark by 2025
and touch ₹58,550 crores in five years, led by smartphones and cheap data
penetration, said a report by Dentsu Aegis Network (DAN).23-Jan-2020
Rental.
Advertisement.
Crop production.
Home services.

12. 2021-2022
Securing a patent, developing a
prototype, engaging with some
farmers.
2023
5M to 8M messages/day, 100M
dollars in revenue
2024
20M to 25M messages/day,
500M dollars in revenue
2025
60M messages/day 1.2 billion
dollars in revenue
1.2 Billion Dollars
by 2025 in
Revenues
Future Roadmap...

13. Reason 1
New technologies emerging the 5G networks, high-speed processing servers,
high-resolution cameras, etc.
Adopting a new methodology that will provide the right information at the right
time to farmers and make agriculture extension services a profitable business.
Reason 2
Personalized precise guidance and advisory to a farmer in the form of
multimedia content.
1.5GB of data costs less than Rs.10.00 per month for a farmer.
Rapid penetration of smartphones in rural areas.
Timing...

14. Advantage 3
The Farming tracker of a farmer
keeps track of all activities of a
farmer., which helps him get the right
information and guidance at right
time.
Advantage 4
We have applied for a patent (expected
2021) It's the only kind of technology
that helps farmers adopt new
technology, new methodology, new crop,
etc. It reduces the gap between farmers
and scientists.
Advantage 1
4 Paddyplus Apps. Each app is very
easy to use. We create our content,
which helps us customize the
content according to the needs of a
farmer.
Advantage 2
Advance information (1, 2, 3, 4, and a
week) give a farmer to adapt to new
technology, new crop, new crop variety,
etc.
Competitive Advantages...

15. Government Extension Service has the constraint of working in a given budget. It is
always difficult for them to provide the right advisory at the right time to this large
community in this limited budget.
And they are following age-old practices in providing advisories even after new
technologies are introduced in the market. Farmers are not getting reliable
information, thereby affecting the production.
All other agencies/companies are using pull technology in guiding farmers. The
problem with it is unless a farmer raises a query, these agencies cannot help. And
most of the farmers in India are less educated to feed anything into the app.
Competitor Approach...