1. Star CJ Alive
Next 3 months strategy plan

2. Updates, Tweets & Promotional activity will
be based on following categories:
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Current Affairs
Polls
Humor/Fact/Trivia
Video Viraling
Informative updates
Open end questions /fill in the
blanks

3. • Current Affairs:
 Ganesh Utsav (1st Sep – 11th Sep)
 Navratri (28th sep – 6th Oct)
 Diwali (October month)
 Upcoming movies
 Famous Birthdays
• Video viraling: seeding of YouTube video & Star CJ shared videos
• Humor/Fact/Trivia
• Polls

4. • Open end Question / Fill in the blanks:
 One of today's special at www.starcj.com was our collection
of Zaveri Jewelry . So here's a fill in the blank for you: If I had
a Zaveri pearl, I would pair it with my _________ because its
__________ and _________ :)
• Informative updates:
 Digital gadgets - Tech Crunch latest updates & ET Articles

5. •
1.
2.
Tab:
Shopping at STAR CJ
My Star CJ Space!
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Applications:
Picture puzzle application: Scramble Squares!
Sitaron Ka khel: Playing with STAR’s!!
Star CJ Contest: “Like” what you really LIKE.
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2.
Quiz:
Are you a smart shopper??
Find out your spending style

6. Tab 1: Shopping at STAR CJ
Objective: Is to drive Sales & Traffic to Star CJ Website
• This Tab will showcase top Star CJ products
• Facebook Fans will get an options to view all the
available products on the Tab

7. Tab 1: Shopping at STARCJ

8. Tab 2: My Star CJ Space
Objective:
To get feedback from the users
What users can do is:
 Ask question
 Share an idea
 Report a problem
 Give Praise

9. Tab 2: My Star CJ Space

10. Facebook Application 1: Picture Puzzle
Name: Scramble Squares!
Goal: To get more Fans & engagement on the Star CJ Fan page
Duration: 1st September – 11th September (Ganesh Utsav)
Mechanism:
1. Like the Page
2. Unscramble the given Brand’s/ product image
3. Upload your picture / select from Facebook album & unscramble it
4. Share it with your friends
5. Post it on your wall.
Frequency over the prize distribution: Once on the last day of the contest.

11. Unscramble the Scrambled product Image

12. Star CJ Product: D‘damas Ganesha pendent Rs.6,400

13. Facebook Application 2: Jackpot Face
Name: Sitaron Ka khel / Playing with STAR’s
Goal: To increase sales by providing discounts to the users
Concept: Fans are given chance to spin the wheel, once they start spinning it
will aid them to earn points (discounts)
Mechanism:
1. Spin now
2. Jackpot Face
3. Share Winnings
4. Rewards
Frequency over the prize distribution: Once on the last day of the contest

14. Facebook Application 2:
Sitaron Ka khel / Playing with STAR’s

15. Facebook Application 3: Star CJ Contest
Name: “Like” what you really LIKE!!
Goal:
 To get more engagement on the Fan page.
 To highlight the WINNER over the Fan page. (make him / her the STAR of
Star CJ)
Concept: To showcase your fans desired product on the fan page. Here the
most voted fan gets a chance to win an exclusive hamper . It will be
incorporated during festive season when there are more hot buys.
Mechanism of spinning:
 Register & upload they’re most desired product
 Result: Star CJ can gratify the users with Gift Voucher / discount coupon

16. Show us your most
desired item (any
product) that never lets
you down.
The most voted item of
the fan wins an exclusive
hampers!

17. Star CJ Quiz:
Questions for each of the quiz are planned
1. Are you a smart shopper??
2. Find out your spending style
Objective: To popular this user friendly application & to
generate more engagement over the Fan
Page.

18. Video View Plan
 Videos are optimized & uploaded to all video sites
 Appropriate & catchy Titles, Tags & Descriptions
Optimization
Titles
Descriptions
Tags

19. Online Video Analytics
Yrals Proprietary Tool

20. Twitter Plan:Objective: To build Star CJ as a strong brand using Twitter
Idea: Ask followers to tweet @starcj where they can get paid for
the same. We can also restrict the Followers to certain criteria.
For better understanding check: www.paywithatweet.com
Given keywords will be used as # tweets
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Online Buying
Shopping online
Zero Interest
Pay later
Shop now
Pay online
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Easy EMI
Delivery
Fashion
HDFC
TV shopping
Free shipping

21. Facebook & Flickr: To get human sight to Star CJ
Idea: Delighting customers on delivery of Purchased Products and showcasing
the same on Social Media
Execution:
1. Sending a Star CJ executive along with the Delivery Van & a camera to
capture expressions
2. Video / image content of the user will be manifested on social media
properties

22. Facebook Fans
• Objective: To achieve the target for 10,000 fans a month
• Idea: To reach 50,000 Fans till Christmas month & accordingly create an
interactive Tab or may be an application

23. •
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September Month:
Ganesh Utsav
Picture puzzle application: Scramble Squares!
My Star CJ Space!
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October Month:
Navratri (starting from 28th sep)
Star CJ Contest: “Like” what you really LIKE.
Tab 1: Shopping at STAR CJ (start of Diwali so that Users can avail on
festive discounts)
• November & December Month:
• Diwali , Christmas & New year
• Sitaron Ka khel: Playing with STAR’s!!
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Can also have any one of the quiz:
1. Are you a smart shopper??
2. Find out your spending style

24. Thank You
Manager – Client Servicing
ranjana@yrals.com
8082110274