5. www.visitnorway.com
Innovation Norway - Visit Norway
Who Are We
• Innovation Norway:
Norwegian Tourist Board.
• Visit Norway:
Our promotional platform.
• Objective:
Promote Norway as a
tourist destination.
PHOTO: BÅRD LØKEN/VISITNORWAY.COM
Who Are We
7. www.visitnorway.com
What Do We Do
PHOTO: ROY MANGERSNES/VISITNOWAY.COM
Innovation Norway - Visit Norway
What Do We Do
• B2C
Marketing campaigns, fairs,
newsletters, information.
www.visitnorway.com
• Press Relations
Press trips, seminars etc.
• Travel Trade Relations
Fairs, events, famtrips, newsletters,
information. www.visitnorway.com
• Product Development
Knowledge of Norwegian products.
9. www.visitnorway.com
Innovation Norway - Visit Norway
How Can We Help You
• Brochure distribution.
• Posters.
• Photo bank.
• Videos.
• Newsletters.
• Norway presentations to
clients and B2B.
• FAM-trips.
• Workshops.
PHOTO: BÅRD LØKEN/VISITNORWAY.COM
How Can We Help You
35. www.visitnorway.com
Norwegian Cities
• Capital:
Oslo.
• 2nd largest city:
Bergen.
• Small cities – imposing
landscape.
• Little traffic, many parks.
• Compact city centres.
PHOTO: TERJE RAKKE/VISITNORWAY.COM
Norwegian CitiesThriving Coastal Culture
38. www.visitnorway.com PHOTO: CH/VISITNORWAY.COM
Thriving Coastal Culture
Oslo
• The capital in between the
blue and the green.
• How to get here:
Airplane, ferry, train, car.
• Do not miss:
Royal Palace, Akerhus castle
and fortress, Parliament, Viking
ships, Fram, National Gallery,
Munch Museum.
Oslo
39. www.visitnorway.com
Thriving Coastal Culture Oslo
PHOTO: CH/VISITNORWAY.COM
Oslo
• The capital in between the
blue and the green.
• How to get here:
Airplane, ferry, train, car.
• Do not miss:
Royal Palace, Akerhus castle
and fortress, Parliament, Viking
ships, Fram, National Gallery,
Munch Museum.
Henrik Ibsen, Nobel Peace Centre,
City Hall, Vigelandsparken.
42. www.visitnorway.com
Thriving Coastal Culture
Kristiansand
• Charming small town with
white wooden houses.
• How to get here:
Ferry from Denmark.
• Do not miss:
Fortress of Christiansholm,
fishing and sailing activities,
hiking in nearby mountains,
The North Sea Road.
PHOTO: JON PETTER THORSEN/VISITNORWAY.COM
Kristiansand
45. www.visitnorway.com
Stavanger
Stavanger
• Oil city of Norway.
• How to get here:
Airport Stavanger.
• Do not miss:
Fjord excursions, Petrol
Museum, white wooden
houses, seafood.
PHOTO: CH/VISITNORWAY.COM
Thriving Coastal Culture
48. www.visitnorway.com
Bergen
• The gateway to the fjords.
• How to get here:
Bergen Airport.
• Do not miss:
Bryggen Hanseatic Wharf, the
Fish Market, the 7 surrounding
mountains, fjords, Troldhaugen-
Grieg and Fløibanen.
BergenThriving Coastal Culture
PHOTO: WILLY HARALDSEN/VISITNORWAY.COM
51. www.visitnorway.com
Ålesund
Ålesund
• The Art Nouveau city centre.
• How to get here:
Ålesund Airport Viga.
• Do not miss:
Fjord like Geiranger, Sea water
aquarium, Art nouveau museum,
sea activities and hiking.
PHOTO: PER EIDE/VISITNORWAY.COM
Thriving Coastal Culture
54. www.visitnorway.com
Thriving Coastal Culture
Trondheim
• Capital of technology,
a vibrant and historical
university town.
• How to get here:
Trondheim Airport.
• Do not miss:
Stiklestad Historical Centre,
Nidarosdomen, Rockheim,
activities like hiking on the
pilgrim route and fishing,
“food safari.”
PHOTO: SONIA ARREPIA/VISITNORWAY.COM
Trondheim
57. www.visitnorway.com
Bodø
Bodø
• One of the most exciting
untouched place there is today.
• How to get here:
Bodø Airport-the hub to
Northern Norway.
• Do not miss:
Saltstraumen, Coastline, Lofoten,
activities like: glacier and nature,
wildlife safaris, kayaking, and
fishing.
PHOTO: TOMMY ANDREASSEN/VISITBODO.COM
Thriving Coastal Culture
60. www.visitnorway.com
Thriving Coastal Culture
Tromsø
• “The capital of the Arctic”
a lively and beautiful city.
• How to get here:
Tromsø Airport.
• Do not miss:
Old wooden town, Polaria Arctic
Aquarium, The Arctic Cathedral,
The Science Centre of Norway,
northern light safari, whale
watching.
Tromsø
PHOTO: YYNGVE OLSEN SAEBBE/VISITNORWAY.COM
63. www.visitnorway.com
Thriving Coastal Culture
Alta
• The largest town in Finnmark.
• How to get here:
Alta Airport.
• Do not miss:
The Rock Carvings, Northern
Light Observatory, Northern Light
Safaris, dog sledding, The Alta
Canyon, Sami culture, and fishing.
PHOTO: ANNE OLSEN RYUM/VISITNORWAY.COM
Alta
71. www.visitnorway.com
Natural Heritage
Visiting The Fjord
• Activities:
Sea excursions, wildlife safaris,
kayaking, hiking, fishing, biking,
glacier walking, museums
and cultural centres.
• All Year.
• Visit by boat or by coach:
View from both sea and land.
PHOTO: ØYVIND HAEN/VISITNORWAY.COM
Visiting The Fjord
75. www.visitnorway.com
Natural Heritage
Sognefjorden
• The longest and deepest.
• How to get here:
Bergen Airport, Flåm railway,
Aurland, Balestrand.
• Do not miss:
Flåm railway, UNESCO
Nærøyfjorden & Aurlandsfjorden.
Sognefjorden
PHOTO: ØYVIND HAEN/VISITNORWAY.COM
78. www.visitnorway.com
Geirangerfjord
Geirangerfjord
• The King of The Fjords.
• How to get here:
Ålesund Airport, Geiranger,
Hellesyit.
• Do not miss:
Trollstigen, Eagle Road, View
point Dalsnibba.
Natural Heritage
PHOTO: PER EIDE/VISITNORWAY.COM
84. www.visitnorway.com
Lysefjord
Lysefjord
• Two very scenic viewpoints in
Pulpit Rock and Kjæragsbulten.
• How to get here:
Stavanger airport.
• Do not miss:
Pulpit Rock, Kjæragsbulten,
Fjørli, Lysevegen road.
PHOTO: TERJE RAKKE/VISITNORWAY.COM
Natural Heritage
87. www.visitnorway.com
Natural Heritage
Glacier
• Living traces of Ice Age.
• Largest glacier in Europe:
Svalbard.
• Largest continental glacier
in Europe:
Jostedalsbreen.
• Activities:
Glacier hiking, Skiing, rafting,
climbing and more.
PHOTO: ANDERS GIENGEDAL/VISITNORWAY.COM
Glacier
95. www.visitnorway.com
Natural Heritage
Lofoten & Vesterålen
• Excellent fishing and nature
attractions, small villages off
the beaten track and island
archipelago.
• How to get here:
Evenes, Svolvær and Leknes
Airport.
Lofoten & Vesterålen
PHOTO: CH/VISITNORWAY.COM
96. www.visitnorway.com
Natural Heritage Lofoten & Vesterålen
PHOTO: CH/VISITNORWAY.COM
Lofoten & Vesterålen
• Excellent fishing and nature
attractions, small villages off
the beaten track and island
archipelago.
• How to get here:
Evenes, Svolvær and Leknes
Airport.
• Do not miss:
Trollfjorden, Rorbuer, viking
museums, Møysalen, fishing,
wildlife safaris, hiking, kayaking,
biking.
Book Early!
99. www.visitnorway.com
Natural Heritage
North Cape
• Top of the world!
• How to get here:
Honningsvåg airport.
• Do not miss:
Nordkaphallen, the plateu and
the monument, Honningsvåg.
North Cape
PHOTO: BJARNE RIESTO/VISITNORWAY.COM
102. www.visitnorway.com
Svalbard
Svalbard
• Untouched arctic wilderness,
halfway between Norway and the
north pole.
• How to get here:
Longyearbyen airport.
• Do not miss:
Guided excursions by boat,
snowmobile, dog sledding, hiking,
Barentsburg and Pyramiden.
Natural Heritage
PHOTO: ROY MANGERSNESL/VISITNORWAY.COM
105. www.visitnorway.com
Natural Heritage
The Midnight Sun
• Above the Arctic Circle.
• The sun doesn’t fall below
the horizon.
• Difficult to differentiate day
from night.
• Period:
May-August.
PHOTO: FRITHJOF FURE/VISITNORWAY.COM
The Midnight Sun
112. www.visitnorway.com
Natural Heritage
National Parks
• 44 national parks
including 7 on Svalbard.
• Right of access.
• Lodges and self-service
cabins.
• Marked trails and wildlife.
• 14 national park visitor
• centres.
PHOTO: ANDERS GIENGEDAL/VISITNORWAY.COM
National Parks
117. www.visitnorway.com
Cultural Heritage
Stave Church
• Wooden churches from the
Middle Ages.
• Only country in Northern
Europe with intact churches.
• Carved Decoration:
Mix of Christian designs with
pre-Viking motifs.
PHOTO: ØYVIND HAEN/VISITNORWAY.COM
Stave Church
118. www.visitnorway.com
Cultural Heritage Stave Church
PHOTO: ØYVIND HAEN/VISITNORWAY.COM
Stave Church
• Wooden churches from the
Middle Ages.
• Only country in Northern
Europe with intact churches.
• Carved Decoration:
Mix of Christian designs with
pre-Viking motifs.
• The most popular are in
Sognefjord.
• Urnes Stave Church
the oldest.
• Borgund Stave Chuch
the most photographed.
121. www.visitnorway.com
UNESCO Sites
UNESCO Sites
• Geirangerfjord.
• Nærøyfjord and Aurlandsfjord.
• Urnes Stave Church.
• Rock Carvings in Alta.
• The Vega Islands.
• The Sturve Geodetic Arc
(Hammerfest).
• Røros.
• Bryggen–Hanseatic Wharf
in Bergen.
Map of UNESCO Site Destinations in Norway
Cultural Heritage
128. www.visitnorway.com
Cultural Heritage
Sami Culture
• Indigenous people of Norway.
• Norway, Sweden, Finland
and Russia.
• From Middle to Northern
Norway
• Karasjok: the sami capital.
• Kautokeino: important sami
culture centre.
• Reindeer herding.
Joik: the sami traditional song.
Map of Sami
Sami Culture
140. www.visitnorway.com
Norway Active
Hiking in Norway
• Norway Natural Wonders:
Fjords, mountains and
waterfalls.
• Varied landscape.
• Marked trails for hiking.
• One day excursions or
longer hikes.
PHOTO: HÅVARD MYKLEBUST/VISITNORWAY.COM
Hiking in Norway
143. www.visitnorway.com
Norway Active
Easy to Hike
in Norway
• Extensive network of affordable
hiking cabins run by The
Norwegian Trekking Association
(DNT).
• The unique Nordic concept “The
Right of Access”
(Allemannsretten).
• Gulf stream and a mild climate.
• Long Days.
PHOTO: SVERRE HJØRNEVIK/VISITNORWAY.COM
Easy to Hike in Norway
144. www.visitnorway.com
Norway Active Easy to Hike in Norway
PHOTO: SVERRE HJØRNEVIK/VISITNORWAY.COM
Easy to Hike
in Norway
• Extensive network of affordable
hiking cabins run by The
Norwegian Trekking Association
(DNT).
• The unique Nordic concept “The
Right of Access”
(Allemannsretten).
• Gulf stream and a mild climate.
• Long Days.
• Norwegian nature is accessible:
Many hiking trails start within
walking distance of the towns and
villages.
149. www.visitnorway.com
Norway Active
Cycling in Norway
• Impressive nature and
landscape.
• Coastal and mountain roads.
• Little traffic.
• June, July, and August.
Cycling in Norway
PHOTO: MATTIAS FREDRIKSSON/VISITNORWAY.COM
153. www.visitnorway.com PHOTO: AYNGVE ASK/VISITNORWAY.COM
Norway Active
Fishing in Norway
• Sweet water and deep sea
fishing.
• Local guides and packages for
groups.
• Regulations to 15 kg
and 1 trophy.
Fishing in Norway
156. www.visitnorway.com
Norway Active
Dream Destination
for Sport and
Family Anglers
• A large variety of fish.
• Deep Sea Fishing:
Northern Norway,
Fjord Norway and Trøndelag.
• Freshwater Fishing:
Hemsedal and Gjøvik region.
Dream Destination for Sport and Family Anglers
PHOTO: CH/VISITNORWAY.COM
157. www.visitnorway.com
Norway Active Dream Destination for Sport and Family Anglers
PHOTO: CH/VISITNORWAY.COM
Dream Destination
for Sport and
Family Anglers
• A large variety of fish.
• Deep Sea Fishing:
Northern Norway,
Fjord Norway and Trøndelag.
• Freshwater Fishing:
Hemsedal and Gjøvik region.
• High and modern standard.
• Friendly hosts.
• Beautifully located by the water side.
• Stunning and diverse landscape.
166. www.visitnorway.com
Skiing in Norway
Skiing in Norway
USPs
• Good snow conditions.
• No queues.
• Ski in/ski out.
• Family friendly.
• Easy to reach.
PHOTO: HÅVARD MYKLEBUST/VISITNORWAY.COM
Norway Active
178. www.visitnorway.com
Certifications
Certifications
• A monitor- and management tool
assisting local destinations.
• 45 criteria and 108 indicators.
• Recognised destinations are
branded “Sustainable
destination.”
• The work enhances local
prosperity and create local value.
PHOTO: KRISTIN FOLSLAND OLSEN/VISITNORWAY.COM
Sustainable Norway
198. www.visitnorway.com
Working With Norwegians
Working Hours
• Contact hours:
08:00-15:00
• National Holidays:
closed.
• Public Service:
Summer opening hours.
• Sundays closed.
Working Hours
PHOTO: CH/VISITNORWAY.COM
201. www.visitnorway.com
Working Culture
Working Culture
• Use cell phones.
• No culture for negotiations.
• Control your voice and temper.
• Informality
• Dress code:
Business casual.
PHOTO: CH/VISITNORWAY.COM
Working With Norwegians