1. Video search marketing
In this file, we share with you all information that related to video search
marketing such as video marketing tips, video marketing tools, video
marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
Recently I wrote a blog about engaging content ideas and I wanted to
take some additional time to focus on videos as a content strategy. I am
one of the first to forget about the visual part of content marketing and
that is a mistake. In fact, if you’re not using video in your content
marketing program you are missing out. Here are three reasons why:
· According to Cisco, consumer video traffic will reach 69 percent
of all global internet traffic by 2017, up from the hefty 57 percent
that it is currently.
· The number one site for viewing videos is, not surprisingly,
YouTube, which claims more than one billion unique visitors
every month. That’s second only to Facebook.
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2. · Who owns YouTube? Google, and its search algorithm privileges
content from the site in SERPs. If your brand isn’t represented on
YouTube, you’re passing up a huge opportunity for visibility.
· That’s the Why. Now let’s consider the How of Video For Content
Marketing.
Takeavideo2 The Why and How of Video for Content Marketing
Creating a good video is easier than you think. While you do need to
plan the content carefully and maintain a basic standard of technical
quality, neither of these concerns is beyond the reach of the average
business. Using simple software such as Apple iMovie, Avid Studio, or
Adobe Premiere Elements, you can shoot and edit HD videos to attract
new audiences and promote your brand. Then there’s Vine and
Instagram, which help you create videos for social sharing. The real key
to successful video development is good planning.
Here are 5 essential questions to ask yourself about the video you want
to create:
1) What action do I want my viewers to take? (aka The Goal)
Are you expecting the video to generate e-commerce sales? Qualified
leads you can follow-up on later? Are you trying to get people to attend
a grand opening event? Or do you simply want to build brand
recognition?
2) Who can give me that action? (aka The Audience)
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3. If you’re selling bikinis, then it’s pretty clear that your answer is women,
probably those on the slimmer, more fit end of the spectrum. If you want
to generate brand buzz for a high-tech service, then your audience is
going to include men. Of course, some answers to this question will be
less obvious, which is why you don’t want to jump to conclusions about
the target group. If you think first about the action you’re looking for,
the answer to this question will be more precise.
3) What’s the core message?
Most videos are less than three minutes long, so you want to make your
point quickly and make it sticky. Messages are more likely to stick with
people when they are funny, ironic, or speak very specifically to your
targets’ problem or pleasure points. If you’re building brand recognition,
for instance, the core message will highlight one or two things that
distinguish your brand from the competition. If you’re selling a product,
the core message is likely to be about price and quality.
4) How do I prompt the audience to act? Good videos end by creating
a sense of urgency among viewers that motivates them to take action
sooner, rather than later. Thus, most prompts are linked to time, such as
“Hurry! Sale ends Tuesday,” or “Check out our IRA plans now, before
the contribution deadline on April 15.”
5) How do I build ongoing relationships with my viewers?
The most direct way to entice a viewer into continuing engagement is by
asking for her email address in return for a coupon, free Ebook, or other
premium. You can also invite viewers to visit your company’s Facebook
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4. page or to follow you on Twitter, where they will find regular tips and
perks associated with your business.
What’s Next? Our own Rob Garner tells us :
“Video and images make up a major segment of all search-engine
referrals, as well as a major share of social-network interactions. Think
about your last few interactions on Facebook, and at least one of them
probably involved viewing, sharing, or commenting on a video or image
asset.”
Below are some tips directly from Rob:
videocontent The Why and How of Video for Content
MarketingCreating and Distributing Video Assets
In addition to the optimization aspects of video, there are several
important considerations for getting started (or even revamping your
existing presence), and they include the following:
Creating a Video Channel: Don’t think about just one video at a time
—think about what your channel will look like as a group and recurring
series. Thinking as a channel involves the development of a theme,
understanding your audience, and building up subscribers and followers.
· Using Video Assets as Part of Your Overall Sharing and
Publishing Strategy: While your current social strategy may
involve sharing your existing text-based content in social spaces,
also consider how your current audience will react to video sharing
in your current networks.
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5. · Video/Photography Gear and Software: Depending on your
approach, you will need to choose the right gear and editing
software for your video-channel efforts. Your gear can be as
simple as a smart phone camera with no editing to a more
sophisticated camera and editing software. Also, remember to
place a key emphasis on building up an audience for your video
channel. Building up your network is both a social strategy and an
SEO strategy. Produce quality video content that is so good you
will want to promote it on all marketing materials, on your
website, in offline advertising, and in all other media you use to
market your company.
· Video-Optimization Elements: When approaching a video strategy,
you are going to face a decision of whether to host your own
videos, to use a service and social network like YouTube, or both.
Every business is different, so carefully consider the right balance
for your company. The following sections cover optimization for
both approaches.
Tips for optimizing videos hosted on your own website:
Optimizing videos for search and social should be a regular part of the
production process. When uploading to third-party videos sites or to
your own site, consider the following areas of optimization for video
assets:
· Title: The title is the single most important optimization element
for your video. Be sure to include a relevant keyword in this title.
Don’t stuff keywords in this area—just stick to accurately
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6. describing your content. In most video-site content-management
systems, this title will also transfer as an <H1> page heading.
· Description: The description is also one of your main opportunities
to provide keyword reference and accurately describe your content.
This description, no matter how short, often reinforces your titles
in search results, especially when it matches a searcher’s query.
· Tags: Tags are on-page keywords that serve as a form of external
metadata. Label your tags accordingly with the right keywords.
Remember, keywords are connections to people.
· Transcriptions and Caption Files: Providing a textual layer can
help search engines better understand the content of your video in
a literal sense. If your videos contain spokenword audio tracks,
then either transcribe them as text or use a service that will perform
this function for you. YouTube will use Google services to create
captioning for your video, and it is considered a good practice to
provide text files of video on your video assets when appropriate.
Captioning tools still need to be edited, but doing so can provide a
lot of useful information to search engines.
· Filenames: Use keywords to describe your video in the filename.
· Ensure Each Video Has Its Own URL: Make sure that each of your
individual videos is accessible by a direct URL. This will
ultimately allow search engines to create a profile around your
video asset, make it linkable from other websites, and also make it
shareable in social activity streams. If you are embedding your
videos in Flash or dynamically delivering them with asynchronous
JavaScript and XML (AJAX), you are effectively hiding your
video from both search engines and social networks.
· Embedding in Feeds: Allowing for your video to be embedded on
outside sites allows for the creation of pages and links back to your
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7. original video. Enable embeds in your YouTube video, and create
embed links on your own hosted videos as well.
· Schema.org Definitions for Video: For your hosted videos, mark
up your links and video code with Schema.org vocabulary. Read
more about for video-object vocabulary.
· Create and Submit a Video Site Map for Hosted URLs: Google
recommends video producers submit an XML feed to ensure faster
crawling and indexing of your videos, especially for Google News.
Watch a video and read a helpful tutorial on creating and
uploading your video site map to your Google Webmaster Tools
account for more information.
Other Considerations for Video Optimization
In addition to the specific optimization elements for hosted and non-hosted
channels and assets, here are several other key considerations for
video optimization:
· Syndicating Videos on Various Sites vs. Focusing on Developing a
Channel: TubeMogul makes it very easy to send out your video to
a wide number of video sites. This can be helpful when you want
to increase the number of sites in the search results, but it can split
your search and social audience among different providers. For
most situations, consider focusing your efforts on either a hosted
channel or a single channel to develop a deeper network and
subscriber base.
· Avoid Spammy Keywords: Viagra, free, webhosting, apply, and
calls to action can have a negative effect on your visibility because
they are flagged as a potentially negative signal (because they are
used so often by spammers). Even if your video is “free,” it may
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8. benefit you to leave this word out of the title and other
optimization elements.
· Key Metrics: Expand your thinking about the way you measure
video results. Views, comments, engagement, and channel views
per session are all ways to understand the value and reach of your
video efforts.
· Optimizing Video for Google News: If you are a news provider,
ensure that you are following the Google News optimization best
practices.
· Using Live Video: Live video is about as real-time as it gets, and
many media providers are going the extra mile to incorporate live
video into their overall social and hosted web presence. If live
video fits your business model, check Ustream for live
broadcasting and also Google+ hangouts for live meetings.
So what are you waiting for? Creating a video can be fun and a great
addition to your content marketing strategy. Some of the best viral
videos are done on the spur of the moment. Get started now by grabbing
your smart phone, shooting a video or creating a Vine and seize the
opportunity to create engaging content for your visitors.
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9. II. Video marketing tips
#1: Take advantage of video’s
branding opportunities
For branding purposes, have your
company logo displayed
prominently somewhere on the
screen. You can do this at all
times, or during key times in your
video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#2: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#3: Make your title count
Just like a headline to a blog post, video titles can pull powerful traffic.
There are two main reasons why the title is so important. One, a great
title can instantly grab a viewer’s attention.
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10. Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#4: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
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11. Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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