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THE FIRST
15 SECONDS
Ran Segall
Designer
The nuSchool, Co-Founder
55%of Visitors Spend Fewer Than 15
Seconds on Your Website
time.com
March, 2014
NEVER BELIEVE
WHAT YOU
READ IN THE
MEDIA.
72% 79%
YOU HAVE
0-10 SECONDS
TO TELL YOUR
STORY.
Old Story New Story
“a picture is worth a
thousand words”
“a picture is worth a
thousand words”
designer
/
/
/
/
$
HOW TO MAKE
A GOOD
WEB PICTURE?
ANSWER
THIS:
• Who are you?
• What do you do?
• Why should I care?
ANSWER IT IN
0-10 SECONDS
WHO ARE YOU?
Easy
PUT YOUR
NAME / LOGO
• Standard position (top corner / centre)
• Use contrast (against background)
• Use negative space
WHAT DO YOU DO?
Intermediate
Putting the focus on rapid,
qualified scalability.
Bullshit 3.0
Tapping into seamless, mobile
document stores.
Bullshit 3.0
Streamlining event driven
coupons on Facebook.
Bullshit 3.0
DON’T
BULLSHIT.
• Be clear.
• Be short.
• Be honest.
WHY SHOULD I CARE?
Hard
MY FAVORITE
PERSON IS ME.
• Talk about me.
• Make me feel good.
• Inspire me / delight me / make me laugh.
SOME GOOD
EXAMPLES
Thanks :)
The First 15 Seocnds
The First 15 Seocnds
The First 15 Seocnds
The First 15 Seocnds
The First 15 Seocnds
The First 15 Seocnds
The First 15 Seocnds
The First 15 Seocnds
The First 15 Seocnds
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The First 15 Seocnds

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Most people will leave your website in less than 15 seconds. How can you design a website so people will be interested enough to stay?

Publicada em: Design
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The First 15 Seocnds

  1. 1. THE FIRST 15 SECONDS Ran Segall Designer The nuSchool, Co-Founder
  2. 2. 55%of Visitors Spend Fewer Than 15 Seconds on Your Website time.com March, 2014
  3. 3. NEVER BELIEVE WHAT YOU READ IN THE MEDIA.
  4. 4. 72% 79%
  5. 5. YOU HAVE 0-10 SECONDS TO TELL YOUR STORY.
  6. 6. Old Story New Story
  7. 7. “a picture is worth a thousand words”
  8. 8. “a picture is worth a thousand words” designer / / / / $
  9. 9. HOW TO MAKE A GOOD WEB PICTURE?
  10. 10. ANSWER THIS: • Who are you? • What do you do? • Why should I care?
  11. 11. ANSWER IT IN 0-10 SECONDS
  12. 12. WHO ARE YOU? Easy
  13. 13. PUT YOUR NAME / LOGO • Standard position (top corner / centre) • Use contrast (against background) • Use negative space
  14. 14. WHAT DO YOU DO? Intermediate
  15. 15. Putting the focus on rapid, qualified scalability. Bullshit 3.0
  16. 16. Tapping into seamless, mobile document stores. Bullshit 3.0
  17. 17. Streamlining event driven coupons on Facebook. Bullshit 3.0
  18. 18. DON’T BULLSHIT. • Be clear. • Be short. • Be honest.
  19. 19. WHY SHOULD I CARE? Hard
  20. 20. MY FAVORITE PERSON IS ME. • Talk about me. • Make me feel good. • Inspire me / delight me / make me laugh.
  21. 21. SOME GOOD EXAMPLES
  22. 22. Thanks :)

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