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How To Get Free Publicity and Media Attention

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An overview of how to get free publicity and media coverage for your business

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How To Get Free Publicity and Media Attention

  1. 1. How To Get FREE Media Attention For You & Your Business FREE Publicity! Ramon Ray, Founder & Editor Smart Hustle Magazine @ramonray
  2. 2. EVERYONE IS DISTRACTED
  3. 3. ATTENTION IS CURRENCY
  4. 4. NO ONE CARES ABOUT YOU or YOUR BUSINESS
  5. 5. How To Get FREE Media Attention For You & Your Business FREE Publicity!
  6. 6. 4 Steps To Media Attention
  7. 7. 1.Have a story 2.Target the media 3.Pitch Your story 4.Be Persistent (But Not a Jerk)
  8. 8. Ramon is not a professional “media guy.” He’s a “regular guy” who’s had media success.
  9. 9. Who are you?
  10. 10. Who is Ramon?
  11. 11. 4x entrepreneur, global speaker, best selling author
  12. 12. Expert Witness to Congress
  13. 13. How To Get FREE Media Attention For You & Your Business FREE Publicity! Ramon Ray, Founder & Editor Smart Hustle Magazine @ramonray
  14. 14. Why?
  15. 15. • Credibility • Thought Leader • Brand Exposure • Command Higher Rates • Be Sought After
  16. 16. 3 Things To Ask Yourself…
  17. 17. 1.How am I different? 2.Am I magnetic? 3.Am I the expert OR the story?
  18. 18. 6 BEST PRACTICES FOR MEDIA EXPOSURE @ramonray
  19. 19. FOLLOW YOUR CUSTOMERS What media are they reading, watching, listening to?
  20. 20. KNOW THE MEDIA (PRINT, ONLINE, TV) Deadlines, stories, politics, focus, theme, audience special sections, etc.
  21. 21. KNOW THE DECISION MAKERS Editors/producers assign stories to staff journalists and freelancers
  22. 22. KNOW THE JOURNALIST Journalists write the stories and are looking for sources, quotes, insight, etc. They have feelings too.
  23. 23. BLOGGERS AND INFLUENCERS Publications use bloggers and free lance writers to acquire content. Get to know them.
  24. 24. TIMING Your priority is not their priority; respect deadlines and seasons.
  25. 25. PARTNER Media love bundles
  26. 26. UNDERSTAND THE MEDIA EQUATION @ramonray
  27. 27. Story / News ReadersAdvertisers
  28. 28. Story / News ReadersAdvertisers YOUR OPP!
  29. 29. What Makes Good News? • Statistics and Trends • Commentary on news of the day • Charity Work • New Services & Products • Your Customers
  30. 30. BE ATTRACTIVE TO JOURNALISTS Appear Knowledgeable Be Knowledgeable Be exciting and passionate (it’s contagious)
  31. 31. How to APPEAR Knowledgeable? Plenty of Online Content (thought leadership), Events and other Media Coverage @ramonray
  32. 32. STRONG PERSONAL BRAND
  33. 33. CREATE YOUR OWN “SHOW” Audio (Podcast), Video (Youtube), Facebook Live
  34. 34. PERSONAL WEB SITE Aka RamonRay.com
  35. 35. AWESOME PICS AND IMAGES Headshot by Jason Gardner – jasongardner.net @ramonray
  36. 36. PROMO “SIZZLE REEL” AND SHARING VIDEO
  37. 37. PUBLISH A BOOK Adds credibility; media hook
  38. 38. PRODUCE AN EVENT Headache, money losing, credibility, reach VIPs
  39. 39. Babies Should Not Be Profile Pictures
  40. 40. Focus on YOU. Look GOOD. Good Pics. No Babies.
  41. 41. WANT TO BE INVITED AGAIN? ACE THE INTERVIEW.
  42. 42. The Interview • Speak clearly • No jargon • Be for real • Be informative but brief. • SOUND BITES • Use numbers / data • Give stories & examples • Be prepared
  43. 43. LEVERAGE THE EXPOSURE AFTER THE COVERAGE!
  44. 44. SHOULD YOU HIRE A PUBLICIST?
  45. 45. Should you hire a publicist? • Do you have a good story? • Do you have something to say? • Have you attempted your own press? • Why do you want to hire a publicist? • What is their experience and track record?
  46. 46. IN SUMMARY…
  47. 47. 1. Have a story 2. Target the media 3. Pitch Your story 4. Be Persistent (But Not a Jerk)
  48. 48. @ramonray This is Hard Work
  49. 49. How To Get FREE Media Attention For You & Your Business FREE Publicity! Ramon Ray, Founder & Editor Smart Hustle Magazine @ramonray

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