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10 Technologies for Small Business Owners

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Guide to the 10 best technologies to use to grow your business

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10 Technologies for Small Business Owners

  1. 1. 10 TECHNOLOGIES SUCCESSFUL ENTREPRENEURS USE TO GROW THEIR BUSINESS
  2. 2. TECHNOLOGY IS A POWERFUL ASSET IN YOUR BUSINESS. YOU MUST IMPLEMENT AND USE IT CORRECTLY.
  3. 3. 3 TECHNOLOGY CAN HELP YOU SAVE TIME, SAVE MONEY, INCREASE EFFICIENCY AND MOVE FASTER
  4. 4. 4 TECHNOLOGY IS CONSTANTLY EVOLVING. DON’T BE THE DOG RUNNING AFTER THE SCHOOL BUS.
  5. 5. Who is Ramon?
  6. 6. 4x Entrepreneur, Global Speaker and best selling author
  7. 7. Expert Witness to Congressional Small Business Committee
  8. 8. Tweet @ramonray
  9. 9. RULE # 1 - INVEST IN TECHNOLOGY
  10. 10. Stop thinking of tech as an obstacle Stop thinking of tech as an expense Often takes time to realize your ROI Look at your options RULE #1 - INVEST IN TECHNOLOGY
  11. 11. 1.Grow With My Business? 2.Connect With Existing Tech 3.What are Support Options? 4.What Tech Are Others Using? TECH INVESTMENT QUESTIONS
  12. 12. RULE #2 – GET HELP
  13. 13. Your time is valuable and limited You are not a tech expert Getting help is a partnership TECH RULE # 2 – GET HELP
  14. 14. 1.Do you know my industry 2.Do you have good referrals 3.How many years have you been in business 4.Are you LISTENING to my needs 5.Do you have my best interest in mind WHAT TO ASK YOUR TECH EXPERT?
  15. 15. 16 Microsoft Partner Network https://partnercenter.microsoft.com
  16. 16. RULE #3 - EDUCATE YOURSELF
  17. 17. Be an educated business owner Ignorance is not bliss. Everything is hard and confusing if you aren’t trained or informed TECH RULE #3 – EDUCATE YOURSELF
  18. 18. Read Attend events Take online courses Train Your Staff TECH RULE #3 – EDUCATE YOURSELF
  19. 19.  Office Training Center: https://aka.ms/officelearning  Free resources from your vendor  Search Engines  SCORE, Chambers and other give many free (and fee based) events  Hire a consultant to train you  SmartHustle.com, SmallBizTrends.com, Inc.com, Entrepreneur.com  Free Workshops @ Local Microsoft Stores TECH EDUCATION RESOURCES
  20. 20. http://bit.ly/zuckerberg-education MY INTERVIEW WITH…
  21. 21. RULE #4 - DON’T TECHNOLOGIZE A BAD BUSINESS PROCESS
  22. 22. RULE #4 – TECHNOLOGY IS NOT ALWAYS THE ANSWER
  23. 23. TECHNOLOGY WILL ONLY HELP A “BAD” PROBLEM GET BAD FASTER
  24. 24. RULE #5 – INVEST IN SALES AND MARKETING SOFTWARE
  25. 25. Segment your customers Sell the right thing to the right customer at right time Everyone in the company is smarter RULE #5 – TREAT CUSTOMERS SPECIAL “CRM”
  26. 26. RULE #6 - LEVERAGE THE CLOUD
  27. 27. Speed Grows with you Secure Automatic updates So much power from your phone or tablet RULE #6 – LEVERAGE ONLINE SOFTWARE
  28. 28. RULE #7 - SECURE COMPUTING IS SMART COMPUTING
  29. 29. Hackers love small biz Educate your staff Secure passwords Backup Hire smart Public WiFi – be careful RULE #7 – SECURE COMPUTING
  30. 30. USE TWO FACTOR AUTHENITCATION
  31. 31. RULE #8 – LEVERAGE THE POWER OF MOBILITY
  32. 32. 33 MOBILE ECONOMY
  33. 33. You should be As productive OUT of your office as you are IN your office
  34. 34. ▪Device Hardware ▪Device Accessories ▪Apps ▪Wireless Carrier ▪Security MOBILE TIPS Don’t be cheap!
  35. 35. RULE #9 – CONTENT MARKETING 36
  36. 36. 1. Web Site 2. Blog 3. Social Media 4. Email Marketing 37 3 DIGITAL MARKETING PLATFORMS
  37. 37. 1. Frequent 2. Relevant 3. Engaging 4. Analytics 38 FOUR SIMPLE SOCIAL MEDIA TIPS
  38. 38. 39 EMAIL MARKETING STILL WORKS…
  39. 39. RULE #10 - COLLABORATION AND COMMUNICATION TECHNOLOGIES ARE ESSENTIAL
  40. 40. File sharing Real time communication (chat, video) Presence – available? Not available? Away? Project and task management Integration with other platforms 41 COLLABORATION AND COMMUNICATION
  41. 41. 42 TECHNOLOGY IS A POWERFUL ASSET IN YOUR BUSINESS. YOU MUST IMPLEMENT AND USE IT CORRECTLY.
  42. 42. 43 TECHNOLOGY CAN HELP YOU SAVE TIME, SAVE MONEY, INCREASE EFFICIENCY AND MOVE FASTER
  43. 43. 10 TECHNOLOGIES SUCCESSFUL ENTREPRENEURS USE TO GROW THEIR BUSINESS

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