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Leadership, analytics & you

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This was presented at a Meet Up called Data & Analytics (DNA) at Raipur, India. It was organized by Ashutosh Tripathi of Krishna Public Schools heritage. The audience was the business leaders, students/aspirants, enablers and institutions. The focus was on helping audience understand how Analytics is more than just another fad - it's a weapon to drive better management, cultural transformation and quantifiable business impact. In other words, it's about delivering effective leadership via an actionable vision, guided execution and transformation management.

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Leadership, analytics & you

  1. 1. Intended for Knowledge Sharing only Leadership, Analytics & You Aug 2017
  2. 2. Intended for Knowledge Sharing only Director, Insights at Visa, Inc. Enable Decision Making at the Executives/ Product/Marketing level via actionable insights derived from Data. RAMKUMAR RAVICHANDRAN
  3. 3. Intended for Knowledge Sharing only Disclaimer: Participation in this summit is purely on personal basis and is not meant to represent VISA’s position on this or any other subject and in any form or matter. The talk is based on learning from work across industries and firms. Care has been taken to ensure no proprietary or work related information of any firm is used in any material.
  4. 4. Intended for Knowledge Sharing only Intended for Knowledge Sharing only FEW UNSOLICITED ADVICES 4 Don’t give no shit! Your brain & heart got you here, but your ears are holding you back. Stop listening and start believing your gut! Treat your life like a start up, not a 9-to-5 job But do give a shit, when you should. Don’t be a “dick” millennial. There is wisdom in the ages and the true smart is in knowing what is wise vs. not !!!Always, always, always!!! Use emotions for emotional decision and logic for logical decisions. !!!Always, always, always!!! The honor is in the purpose/problem you are solving, not in the money. Also learn first, earning will follow …When you are, where we are today-you will have made the journey from “your” story to “your” mission to “your” passion to eventually the “transformation by you”
  5. 5. Intended for Knowledge Sharing only Quick recap of what it is Intended for Knowledge Sharing only Leadership 5
  6. 6. Intended for Knowledge Sharing only Quick recap of what it is Intended for Knowledge Sharing only WHAT IS LEADERSHIP? 6
  7. 7. Intended for Knowledge Sharing only Quick recap of what it is Intended for Knowledge Sharing only ..BUT THERE ARE ENOUGH OTHER EXAMPLES TOO 7 https://onsizzle.com/t/steve-ballmer_basketball_sports
  8. 8. THIS IS CLOSE TO REALITY ACROSS MANY ORGANIZATIONS Intended for Knowledge Sharing only https://www.youtube.com/watch?v=LL9em2K_-0U
  9. 9. Intended for Knowledge Sharing only Quick recap of what it is Intended for Knowledge Sharing only So what exactly is it? 9
  10. 10. Intended for Knowledge Sharing only Intended for Knowledge Sharing only IS IT? 10 People Management Product Management Financial Management Operations Management Project Management
  11. 11. Intended for Knowledge Sharing only Intended for Knowledge Sharing only IN SHERYL’S WORDS… 11 Leadership is about making others better as a result of your presence and making sure that impact lasts in your absence… https://www.goodreads.com/author/show/5333595.Sheryl_Sandberg
  12. 12. Intended for Knowledge Sharing only Intended for Knowledge Sharing only DOUBLE CLICKING WITH MAXWELL’S NUGGET… 12 www.theadanswer.com www.flaticon.comwww.aetholdings.com STRATEGY EXECUTION TRANSFORMATION Knows the way Goes the way Shows the way https://www.brainyquote.com/quotes/quotes/j/johncmaxw383606.html
  13. 13. Intended for Knowledge Sharing only Intended for Knowledge Sharing only STRATEGY=VISION THAT CAN BE EXECUTED, MEASURED & IMPROVED ON (SMART) 13 ✓ Vision (Bold, bad-ass, inspiring, insane) ✓ Measurable (Monitored) ✓ Transparent (Introspecting, humble & open) ✓ Serving (Values customer opinion) ✓ Perseverance (Test & Learn) ✓ Empowered (Productize)
  14. 14. Intended for Knowledge Sharing only Quick recap of what it is Intended for Knowledge Sharing only …& that’s Analytics for you- helping deliver leadership at scale, speed, effectiveness, confidence and context 14
  15. 15. THE GREATEST LEADER IS NOT ONE WHO NEVER FAILS, BUT WHO LEARNS QUICKEST Intended for Knowledge Sharing only 15 Analytics provides insights into “actions”, Research context on “motivations” & Testing helps verify the “tactics” in the field and everything has to be productized… Strategy Data Tagging Data Platform Reporting Analytics Research AI products Iterative Loop Optimization Why this kolaveri? Focus on Big Wins Adaptability Reduced Wastage Quick Fixes Assured execution Learning for future initiatives
  16. 16. EXAMPLE OF ANALYTICAL SOLUTIONS IN THE MARKET TODAY Intended for Knowledge Sharing only 16 Behavioral Merchant Performance Clickstream/ Ops Campaign Performance VOC/Social/ CRM • Probability of Engagement/LTV Growth/Churn/Loyalty/Risk • Life event changes • Product/Price Migrations • Probability of Growth/Churn • Next Best Product/Offer • Network partners • Conversion Rate Optimization • Server Response Times • Time to Purchase • Campaign Responses • Next Best Product/Offer • Cross Channel target • Promoter/Detractor & drivers • Brand Appeal • Theme/entity of engagement Data Lake: Enriched with predictions e.g., Uber’s cross sell platform, Google Calendar, VDP
  17. 17. THE ANALYTICS MATURITY CURVE Intended for Knowledge Sharing only 17
  18. 18. TIME IS KING-EVERYTHING IS CHANGING WITHIN ANALYTICS TOO… Intended for Knowledge Sharing only 18 https://www.gartner.com/doc/3772080
  19. 19. AI PRIMER Intended for Knowledge Sharing only 19 https://techcrunch.com/2016/06/04/artificial-intelligence-is-changing-seo-faster-than-you-think/ https://www.iconfinder.com/icons/297729/check_list_manage_plan_schedule_task_icon http://www.clipartkid.com/person-icon-cliparts/ https://www.iconfinder.com/icons/736888/cape_fly_flying_hero_super_human_super_powers_superman_icon Artificial Narrow Intelligence (ANI) “One specific task” Artificial General Intelligence (AGI) “many things like a human” Artificial Super Intelligence (ASI) “more than what a human can” Capability Terminator Movie Killer Drones Terminator Skynet Real Life Google SEO Level 5 Autonomous Cars Google Now? Examples
  20. 20. Intended for Knowledge Sharing only Quick recap of what it is Intended for Knowledge Sharing only How does it all relate to you? 20
  21. 21. THE OATH OF AN ANALYST… Intended for Knowledge Sharing only 21 My ultimate responsibility is my customer’s success– “going above, beyond & far to deliver on my promises is my everyday nature” My duty is to make my boss look good My happiness is helping my team members & cross functional partners develop My pride is in seeing each & everyone on my team grow to be leaders of their world My promise is to the world of analytics and the people there that I will share, learn and give back in whatever way I can
  22. 22. THE FIT WITHIN THE BIGGER PICTURE OF THE ORGANIZATION Intended for Knowledge Sharing only 22 Customers Company Deliver y Functi ons Analysts Customer needs Company makes promises to consumers (value prop) Various functions execute to deliver Analytics enables them– how much delivered, why & what to do
  23. 23. IDEAL PROFILE: JACK OF ALL TRADES & MASTER OF LEARNING Intended for Knowledge Sharing only 23  Customer Focus  Actionable Insights  Become “good enough” in allied disciplines from Data Management to Research  Project Management – Expectations and Time Management  Entrepreneurship: Extract max value with what you got Best Practices Checklist Skills Checklist
  24. 24. HOW ARE YOU GOING TO GROW? Intended for Knowledge Sharing only 24 DELIVERY TRACK RECORD TECHNICAL KNOW HOW PROBLEM SOLVING, DECISION MAKING & AUTONOMY RELATIONSHIP MANAGEMENT (CHAOS, AMBIGUITY) RESOURCE MANAGEMENT & SUSTAINABLE DEVELOPMENT INDIVIDUAL CONTRIBUTOR/ SME/PRINCIPAL PEOPLE MANAGER/PARTNER SELLING YOUR WORK & YOURSELF Even though the exact paths may vary based on the track/domain/function you choose(Individual Contributors or People Managers) broadly the dimensions stay the same…
  25. 25. WHAT YOU SHOULDN’T DO FOR GOODNESS SAKE Intended for Knowledge Sharing only 25 Reserve going out of the way for special occasions Do everything it takes and beyond to solve the problem, make the customer happy and create a sustainable change. Don’ts… …instead Bucket list approach to work Think about implementation, deployment and design Assume education stops on graduation Even though the style, content and domain changes the need to learn never stops. The day you stop, your end begins. Not sell yourself and your work We have all become products. We need to be sold to our stakeholders. Be a Bollywood hero Be Vision focused, not mission focused. Politics is a reality and needs to be learnt.
  26. 26. Intended for Knowledge Sharing only Quick recap of what it is Intended for Knowledge Sharing only Why this, Why now, why here? 26
  27. 27. Intended for Knowledge Sharing only Intended for Knowledge Sharing only BIGGER TRENDS SHAPING UP THE WORLD OF ANALYTICS… 27 Monetization opportunities: Direct, Indirect, Recurring Big Data, SaaS, In Memory Data Processing, Advanced Instrumentation (Signal Processing), Computing Capabilities (GPU), Mobility, Real Time Streaming Analytics (AI on the Edge), Hyper Personalization, etc. Evolution of Analytics from Service to Product to Platform (Build Once, Use Everywhere). Artificial Intelligence, IoE and “Smart”ening of devices/ systems faster than expected Analytics is now the core product offering vs. a support function Insights as a function is far more nuanced and enriched today from the Cross Integration of various disciplines (Analytics, Testing, Research, Mining) and the broadening of problems/audience (UED)/deployments
  28. 28. Intended for Knowledge Sharing only Quick recap of what it is Intended for Knowledge Sharing only The parting words… 28
  29. 29. Intended for Knowledge Sharing only Intended for Knowledge Sharing only KEY TAKEAWAYS 29 Leadership is far more than management– it’s creating a new product with Strategy, Execution and Transformation. Analytics plays a crucial role in helping formulate strategy, optimize execution and drive impact Analytics will point you in the right direction, Research helps get into the minds of the Customers and Testing helps validate the decisions Analytics is all about application and impact. It has to be easy to understand, deploy and iterate (Test & Learn) Analytics is now the DNA of successful organizations across the core product, support (decision making) or monetization Data Scientists are required to be “jack of all trades” from Math, Coding, Storytelling and Domain skills
  30. 30. Intended for Knowledge Sharing only Quick recap of what it is Intended for Knowledge Sharing only Appendix
  31. 31. THANK YOU! Intended for Knowledge Sharing only Would love to hear from you on any of the following forums… https://twitter.com/decisions_2_0 http://www.slideshare.net/RamkumarRavichandran https://www.youtube.com/channel/UCODSVC0WQws607clv0k8mQA/videos http://www.odbms.org/2015/01/ramkumar-ravichandran-visa/ https://www.linkedin.com/pub/ramkumar-ravichandran/10/545/67a RAMKUMAR RAVICHANDRAN

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