1.
Social Recruiting Rally
Day 5 - Jan. 27 2023

2.
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
#congratulations

3.
What we learned
from the Social
Recruiting Rally
Coming Up…
Wednesday, February 8
12pm ET // 9am PT
Link to register on the Event Hub

4.
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Today’s Social Post:
Individual Job + Benefits

5.
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Did you post every day?
Plus more
goodies!

6.
Benchmarking
your social
recruiting results

7.
© 2023 Rally® ︱ COMPANY CONFIDENTIAL Source: 2022 © Rally Recruitment Marketing
70%
the first person at their
company to have a
full-time Recruitment
Marketing job

8.
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
33.5%
My manager has no
understanding of RM
56%
We are learning about
RM together as we go
Source: 2022 © Rally Recruitment Marketing
10.5%
My manager is teaching me all
about RM

9.
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Testing
Marketing
Failure
Recruitment
Marketing

10.
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Clicks
Jan 01 Jan 15 Jan 29 Feb 12
Establish Your Baseline

11.
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Tracking Your Social Engagement
242
53
33
41
12
51
2k
124
23
11
28
4
17
1k
68
0
7
2
0
9
.2k

12.
© 2023 Rally® ︱ COMPANY CONFIDENTIAL

13.
© 2023 Rally® ︱ COMPANY CONFIDENTIAL

14.
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
% Content with No Engagement
Employee Adv.
18%
LinkedIn
Twitter Facebook
39% 13% 31%
Instagram
32%
October - December 2022

15.
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Ave. Clicks per Channel
Employee Adv.
79
LinkedIn
Twitter Facebook
3 19 58
Instagram
12
2-5x better than
corp/careers
social channels!
October - December 2022

16.
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Rally Inside’s Real-Time Benchmark Data

17.
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Key Take-Aways
• The competitive difference is knowing
“what” to post
• Keep the drumbeat going!
• Track everything
• Use the reports and Benchmarks
• We’re getting better together!

18.
#thankyou

19.
© 2023 Rally® ︱ COMPANY CONFIDENTIAL