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Learn With Lori #3: How to decide your channel strategy (hint: you don't have to do them all)
- 1. Social Recruiting Rally Day 3 - Jan. 25, 2023
- 2. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Today’s Social Post: Team Jobs + Company Culture
- 3. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Social Media Templates Date Content Topic(s) Mon Jan 23 Team Jobs + Benefits Tues Jan 24 Holiday + Team Jobs + Employee Recognition #NationalComplimentDay Wed Jan 25 Team Jobs + Company Culture Thurs Jan 26 Employee Testimonial + Career Progression + All Jobs Fri Jan 27 Individual Jobs + Benefits
- 4. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Post every day to enter our Giveaway! ?
- 5. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Canva Templates available
- 6. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Kick Off Agenda https://www.rallyinside.io/social-recruiting-rally/event-hub/
- 7. © 2023 Rally® ︱ COMPANY CONFIDENTIAL For Corporate social channels only
- 8. (Hint: You don’t have to do them all) How to decide your channel strategy
- 9. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Ave. # of Recruitment Marketing Channels Power Users Average Users All Channels 29 12 6
- 10. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
- 11. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
- 12. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Deciding Which Social Channels to Use Are your target candidate personas on the platform? 1
- 13. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Deciding Which Social Channels to Use Does your company have a corporate presence already? 2
- 14. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Deciding Which Social Channels to Use Are your talent competitors there? 3
- 15. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Deciding Which Social Channels to Use Does the content you’ll need to post align with your employer brand and company values? 4
- 16. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Deciding Which Social Channels to Use Can you create / source content regularly? 5
- 17. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Your Social Recruiting Advantage: Rally Inside!
- 18. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Deciding Which Social Channels to Use Does the content coming from other users and brands align with your company values? 6
- 19. © 2023 Rally® ︱ COMPANY CONFIDENTIAL PRO TIP: Start with one channel and prove the value, before adding more.
- 20. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Shared Corporate or Dedicated Careers Channel? • Budget • Time • Team size • Relationship with Marketing • Legal constraints
- 21. © 2022 Rally® ︱ COMPANY CONFIDENTIAL Glassdoor 4 Channels Not Necessarily for Clicks… LinkedIn Life 8 YouTube 8
- 22. © 2022 Rally® ︱ COMPANY CONFIDENTIAL Channel Not for Recruiting… Twitter 40% Twitter 3 Content with No engagement Average number of Clicks
- 23. © 2023 Rally® ︱ COMPANY CONFIDENTIAL How Rally Inside helps you decide Social Channels • My Links • Analytics Overview • Benchmarks
- 24. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Schedule of Events Thurs Jan 26 Learn With Lori #4 How to test & validate your employer brand messaging with social recruiting
- 25. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Tomorrow’s Social Post: Employee Testimonial + Career Progression + All Jobs
- 26. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
- 27. #letsrally
