Campus recruiting is not all about attending career fairs and conducting on-campus interviews. In today's talent war where campus is the batlefield, companies need to do more to engage with students beyond traditional career fairs. In this powerpoint, you are going to learn from the expert what you can do to build your employer branding on campus and get students stay engaged. Read more: https://www.rakuna.co/blog/posts/engaging-with-students-beyond-career-fairs

1. Engaging with Students
Beyond Career Fairs
Do Campus Recruiting Right

2. Career fair strategy review
• Prior to career fair
 Strategize which career fair to attend
• During career fair
Bring engaging, well-trained representatives
• 10 Foolproof Steps for Employers to Maximize Career Fair
Experience
• Post career fair
 Follow-up strategy
• Utilize CRM technology like Rakuna Recruit
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3. Beyond career fair strategy
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Understand Campus
Understand Students
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2
Integrated Strategy
 Info sessions
 Classroom presentation
 Student groups involvement
 Virtual sessions
 Case studies/ Hackathons/ Competitions
 Out-of-the-box branding activities
o Food trucks
o Bands
o Photo booths
o RVs
o Etc.

4. Steps to understand a campus
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Alumni University’s
career center
Deans/
Department’s
heads

5. What activities to employ?
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Fortune 500 SMB/Start-up
 Career fairs
 Classroom presentation
 CEO talks
 Resume/ interview workshop
 Video interviews
 Job posting on school’s career sites
 Social media/ email marketing
 Classroom presentation
 Speaker series
 Campus ambassadors/ Interns
as on-campus representatives
 Host a competition
 Summer leadership program
 Sponsor students’ groups/activities
 Host site visits/ boot camps/
workshops

6. Campus Recruiting Calendar
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Spring
Summer
Fall
 Internship program
 Summer leadership program
 Jan – Mar
• Speaker series
• Career fairs
• Info sessions
• Student organization
presentation
 Mar – April
• Site visits
• Invite incoming
interns/ full-time
hires to participate in
firm’s activities
• Care package for
incoming class
 Sep – Oct
• Info sessions
• Career fairs
• Student orgs
• Competitions
• Resume/ interview
workshops
• On-campus
interviews
 Nov - Dec
• Speaker series
• Site visits
• Offers

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Listen to Full Vidcast

8. Millennial Recruiting LinkedIn Group
Ins & Outs of Recruiting Millennials Vidcast
Ins & Outs of Recruiting Millennials Podcast
Rakuna Campus Recruiting Blog
About:
Rakuna is the campus recruiting platform redefining how top employers
recruit young people. The Rakuna Platform includes Rakuna Recruit, the
simplest mobile app for recruiting events, and Rakuna Recruit Dashboard,
the candidate relationship management dashboard for campus recruiting.
We are how companies hire millennials.
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