We the student from Sinhagad business school have done this ppt on Balaji wafers

1. Balaji Wafers

2. Chandubhai Virani and his
brothers Bakubhai & Kanubhai
Founders of Company

3. Company Introduction
 Company : Balaji Wafers Pvt. Ltd.
 Founded : 1974
 Founder : Chandubhai Virani
 Headquarter : Rajkot, Gujrat, India
 Products : potato chip, namkeen
 Tagline : Kam Hawa, Wafers Zyaada and flavours wah wah
 Number of employees : 5000 +
 Distributors : distributorship network of about 800+
 Revenue : ₹4,000 crore

4. Mission
The company aims to a ‘value for money product’, accessible to consumers all
across the country. To accomplish this, the company is seeking to strategically
develop a strong and credible distribution network, C&F agents, dealers and
retailers.
Vision
The Company’s Vision, shared by the brothers and the young is to grow into a
global giant using modern methods and techniques. The key drivers in this journey
of growth will continue to be the age-old traditions of Trust and Quality, without
any compromise.

5. Product Range
Kids
Youth
Family

6. Organization Structure Director Name Designation Appointment Date
1. CHANDUBHAI POPATBHAI VIRANI
CEO, Wholetime Director 22 September 1995
2. MIHIR BHIKHABHAI VIRANI
Wholetime Director 01 May 2004
3. MANSUKHLAL NARSHIBHAI BHANDERI
Director 01 December 2019
4. KEYUR BHIKHABHAI VIRANI
Wholetime Director 01 April 2001
5. PRANAY CHANDUBHAI VIRANI
Wholetime Director 01 May 2004
6. SAMEER CHADHA
Director 01 December 2019
7. BHIKHABHAI POPATBHAI VIRANI
Wholetime Director 22 September 1995
8. KANJIBHAI POPATBHAI VIRANI
Wholetime Director 22 September 1995

7. Social Inclusion
1) Improving livings standards for communities through increasing
employment opportunities
Balaji Wafers believes in working for the people, and working with the
people. With the growth of the business across the world, Balaji Wafers
ensures that it creates new employment and livelihood opportunities for
millions across the globe. This is done through direct employment and
contracts, as well as through inclusive business opportunities.
Key Highlights
1. Riding on an impressive growth rate of over 20 per cent in the last few
years, Balaji, which clocked a turnover of almost ₹2,400 crore in fiscal
2020, is now loading its plate with diverse new offerings.
2. Instant noodles brand Gippi has already been launched. The R&D
for wafer biscuit and rolls is underway, while jaggery-mixed peanut bars will
be launched within two months.

8. Market Expansion
 Balaji dominates the market with a share of local potato and vegetable chips
that has increased from 9.5% in 2008 to 13.7% in 2012, while PepsiCo's stake
has significantly decreased from 69.7% to 56.8%.
 Additionally, the business has a substantial monopoly in Gujarat and the
western markets, with a stake of 70% and 90%, respectively. Additionally, not
only are their products well-liked in Gujarat, but also Maharashtra, Rajasthan,
Andhra Pradesh, and Goa.

9. Market Share

10. 1800
2440
3000
3300
4000
0 0 0 0
0 0 0 0
0
500
1000
1500
2000
2500
3000
3500
4000
4500
2016-17 2017-18 2018-19 2019-20 2020-21
Revenue
Series 1 2 3

11. Competitors & Analysis
Basis Balaji
wafers
PepsiCo Haldiram
Present name Balaji wafers PepsiCo Haldiram
Revenue (yr, 2021) 4000.00cr 5747.11cr 7130.00 cr
Price Penetrative pricing Value based Competative
Tagline Kam Hawa, Wafers
Zyaada and
flavours wah wah”
betcha can't eat just
one
Jochakh Gaya Wo
Phas Gaya

12. Market Strategies
The four-p companies of the marketing mix
Products Prize Place Promotion
 Product variety
 Quality
 Design
 Features
 Brand name
 Packaging
 Size
 Services
 Warranties
 Return
 List Prize
 Discount
 Allowances
 Payments
Periods
 Credits Term
 Place
 Channels
 Coverages
 Assortments
 Location
 Invention
 Transport
 Sales Promotion
 Advertising
 Sales Forces
 Public Relations
 Direct
Marketing

13. Awards and Achievement
 Balaji Wafers awards the media duties to Madison Media
 18th EY Entrepreneur of the Year Award in the Consumer Products &
Retail Category
 Balaji group is member of snacks of food associations
 Economic times recognized Balaji group as sultan of wafers

14. Philosophy
“Our philosophy is simple – offer the tastiest
snacks, and make them easily accessible to the
consumer,” says Virani.

15. Conclusion
 Majority of retailer are selling Balaji products
 Minority of retailor are aware about new product
 Majority of retailer are satisfied with product delivery of Balaji
 Majority of retailor want to not lunch another product of Balaji
instead of that they should be concentrate on existence product and
maintain the quality
 Balaji product are highly selling in the market

16. REFERENCE
 https://www.indiamart.com/balajigroup-rajkot/aboutus.html
 https://en.wikipedia.org/wiki/Balaji_Wafers
 https://www.statista.com/statistics/562644/market-share-of-potato-chips-in-
india-by-company/
 https://www.thehindubusinessline.com/specials/corporate-file/the-growing-
appetite-of-balaji-wafers/article34066638.ece
• https://www.myhoardings.com/blog/balaji-wafers-awards-the-media-duties-to-
madison-media/