1. MATTUR -KARNATAKA
Name - Rajeshwari Wagh

2. INTRODUCTION
• वसुधैव क
ु टुम्बकम्, अतिति देवो भव: are taglines of India
Tourism.
• Most Indian Languages are derived from Sanskrit, it is
written in Devnagri Script.
• Mattur in Karnataka’s Shimoga district, which is known
for its Sanskrit-speaking inhabitants, is a quaint
metaphor of ancient India in modern times.

3. POTENTIAL TOURIST
DESTINATION
Matturu (ಮತ್ತ
ೂ ರು in Kannada, also spelt
Mathur/Mathooru etc) is a scenic village on the
outskirts of Shivamogga (Shimoga) town in Karnataka.
Mattur is known for having Sanskrit language as their
primary language. Villagers use Sanskrit here for their
day to day conversation and not just during pujas. The
town also is a hub for those aspiring to learn Vedas.
Mattur is also a very scenic place from pure tourist
perspective. One is traveling to or Via Shimoga and
have couple of hours to spare, a quick visit to Mattur
can be memorable.

4. One of the potential tourist interests in
Mattur is a small Shiva temple built inside a
nice garden (inaugurated in 2005 by the then
state governor) with flowing freshwater
stream nearby. Couple of other temples
(Someshwara temple and Lakshmikeshava
temple) on the banks of Tunga River are also
good. Drive through tall Arica nut trees will
be a bonus.
POTENTIAL TOURIST
DESTINATION

5. CHALLENGES FACED BY MATTUR
AS A TOURISM DESTINATION
• Infrastructure : While Mattur has made
significant improvements to its infrastructure in
recent years, there is still a need for additional
investment in roads, public transportation, and
other key infrastructure projects to support the
growing tourism industry.
• Seasonal fluctuations: Tourism in Mattur is
subject to seasonal fluctuations, with peak
tourist seasons resulting in overcrowding and
strain on local resources. This can also lead to
a slowdown in economic activity during off-
peak seasons.

6. • Accommodation: As the number of tourists visiting Mattur
continues to increase, there is a need for more accommodation
options in the village, including hotels, guesthouses, and
homestays.
• Limited facilities: The limited availability of facilities such as
ATMs, medical clinics, and restaurants can be a challenge for
tourists visiting Mattur. Additional facilities are needed to
support the growing number of visitors to the village.
• Cultural sensitivity: With the increasing number of tourists
visiting Mattur, there is a need to ensure that cultural sensitivity
is maintained. Tourists should be educated on the local
customs and traditions of the village, and measures should be
taken to protect the cultural heritage of Mattur.
CHALLENGES FACED BY MATTUR
AS A TOURISM DESTINATION

7. TOURISM PLANNING FOR
MATTUR
Centralised Tourism Planning
Stakeholder Approach
Assessment of Local Resources
Benefits of the community
Marketing

8. TOURISM PLANNING APPROACH
• Participatory Approach
• Community based Approach

9. POSITIVE IMPACTS OF MATTUR
AS A TOURISM DESTINATION
• The impact of Mattur can be seen from different perspectives, including cultural,
educational, and linguistic. Here are some potential impacts of Mattur:
• Preservation of linguistic heritage: It is one of the few places in the world where
Sanskrit is still spoken as a primary language. By continuing to use and teach Sanskrit,
the village is helping to preserve a language and culture that has been passed down
for generations.
• Promotion of education: Mattur's unique language tradition has also helped to promote
education in the village. Many people from all over India and the world visit the village
to learn Sanskrit, and this has helped to create job opportunities for local residents
who are skilled in the language. This has also led to the creation of schools and
educational programs that focus on the study of Sanskrit.
• Cultural exchange: The village has become a hub for cultural exchange, with people
from all over the world coming to Mattur to learn about Sanskrit language and culture.
This has helped to create an environment of openness and acceptance, where people
from different backgrounds can come together and learn from each other.

10. NEGATIVE IMPACTS OF MATTUR
AS A TOURISM DESTINATION
• Environmental impact: Increased tourism can lead to environmental degradation,
including pollution, deforestation, and damage to natural habitats. Mattur's
ecosystem could be negatively impacted by the construction of new tourist
facilities, increased traffic, and other related activities.
• Cultural commodification: The commercialization of Mattur's language tradition
and cultural heritage may lead to cultural commodification, which can be seen as
disrespectful to the culture and its people. It is important to preserve the cultural
heritage of Mattur in a respectful and sustainable manner.
• Economic disparity: Tourism can lead to economic disparity, with some locals
benefiting more than others. The influx of tourists may drive up prices and make it
harder for local residents to afford basic necessities.
• Disruption of local lifestyle: The influx of tourists can disrupt the local lifestyle of
Mattur's residents. Increased traffic and crowds may make it more difficult for
locals to go about their daily routines and enjoy their natural surroundings.
• Loss of authenticity: Over-commercialization can lead to a loss of authenticity,
which is an essential part of Mattur's charm. If the village becomes too touristy, it
may lose its unique character and appeal.

11. SUGGESTIONS
• Showing documentary of Mattur at Bangalore, Mangalore if possible other metro cities
• Some of the residents living in Mattur may arrange for tourist home stay
• Create a website for Mattur and promote cultural heritage. It can attract tourist for
homestay, purchasing handicraft and cultural events
• Sanskrit circuit could be prepared by connecting Mattur, hosa hali, ganoda, Sasana
• Mattur railway station can be developed between Shivamogga to Chikmangalur on the
route 0f the Bangalore route
• Mattur bus stop can be developed between Shivamogga to Mangalore.
• Regular Bus connectivity from Shivamogga & Mangalore
• Digitise Manuscripts and preserve them for next generations
• Light and sound show festival should be shown to the tourists who are willing to visit
Mattur
• Karnataka government should built a restaurant in Mattur for providing authentic
cuisine to the tourists who are visiting Mattur.

12. CONCLUSION
Sanskrit is the unique cultural identity of Mattur, and
efforts should be made to preserve and promote this
ancient language and the associated culture.
Encourage locals to continue using Sanskrit in their
daily lives, and provide opportunities for visitors to
learn about Sanskrit through cultural programs,
workshops, and interactive experiences.

13. DUBLAGADI BEACH -ODISHA

14. INTRODUCTION
Dublagadi beach, which is a best kept secret weekend destination in Balasore.
Unexplored and unspoilt, the beach is very close to the Bahabalpur fishing
centre, the long beach stretch with white sand dunes, casuarinas forest and
tamarisk trees. You can take a dip in the sea. The voice of waves hitting the
shores is very refreshing, and it revitalises the soul. Blowing winds, vast areas
of sands with beautiful shells, tiny crabs, and music of waves and crimson red
colour of horizon during the sunset aid the alluring beauty of the beach. The
water of the sea is crystal clear and deep blue in colour.

15. POTENTIAL TOURIST DESTINATION
• Natural beauty: Dublagadi beach is a pristine and secluded beach with clear blue waters, soft sands, and palm trees, which
adds to the natural beauty of the place. It offers a peaceful and serene environment for tourists to relax and rejuvenate.
• Water sports: Dublagadi beach has vast stretches of water that offer a wide range of water sports like surfing, swimming,
and boating, which can attract adventure enthusiasts.
• Local culture and cuisine: Dublagadi beach is surrounded by small fishing villages, which offer a glimpse of the local
culture and lifestyle. The nearby towns and cities are known for their delicious seafood, which is a must-try for food lovers.
• Accessibility: Dublagadi beach is easily accessible from major cities and towns like Bhubaneswar, Kolkata, and : Dublagadi
beach is located near the Bhitarkanika National Park, which is home to various species of flora and fauna, including the
saltwater crocodile, which can be a unique experience for tourists. Balasore, which makes it a convenient destination for
tourists.
• Seclusion: Dublagadi beach is relatively less popular than other beaches in the region, which offers a secluded and
tranquil environment for tourists to escape from the hustle and bustle of the city.

16. PROBLEMS FACED BY DUBLAGADI
BEACH AS A TOURISM DESTINATION
• Lack of proper infrastructure: Dublagadi beach may lack proper infrastructure and facilities like
hotels, restaurants, restrooms, and transportation, which can be a significant inconvenience for
tourists.
• Limited activities: As Dublagadi beach is a secluded beach, there may be limited activities available
for tourists, which can make the visit less exciting for some.
• Safety concerns: Being a less popular beach, Dublagadi beach may not have proper safety measures
and lifeguards, which can be a risk for tourists.
• Poor connectivity: Dublagadi beach may have limited connectivity to major cities and towns, which
can make it difficult for tourists to reach the destination.
• Environmental concerns: With increased tourism, there is a risk of environmental damage due to
pollution, littering, and overfishing. Dublagadi beach may face such environmental concerns if not
managed properly.

17. TOURISM PLANNING FOR
DUBLAGADI BEACH
Rural Tourism Planning
Stakeholder
Assessment of Local Resources
Benefits
Marketing

18. TOURISM PLANNING APPROACH
• Participatory Approach
• Community based Approach

19. POSITIVE IMPACTS OF DUBLAGADI
BEACH AS A TOURISM DESTINATION
• Economic growth: Tourism has a significant impact on the local economy by providing employment
opportunities, promoting local businesses, and generating revenue. Dublagadi Beach attracts a large
number of tourists, which creates jobs for the local people and stimulates economic growth.
• Infrastructure development: The influx of tourists to Dublagadi Beach has led to the development of
infrastructure such as hotels, restaurants, shops, and transport facilities. This has improved the overall
quality of life for the local community by providing access to better facilities and services.
• Cultural exchange: Tourism allows visitors to learn about the local culture, traditions, and way of life. The
interaction between tourists and the local community promotes cultural exchange and helps to preserve
and promote the local culture.
• Environmental conservation: The tourism industry in Dublagadi Beach is heavily dependent on the natural
environment, and therefore, the local community is motivated to protect and conserve the natural
resources. This has led to the development of eco-tourism initiatives that promote sustainable tourism
practices and help to protect the environment.

20. NEGATIVE IMPACTS OF DUBLAGADI
BEACH AS A TOURISM DESTINATION
• Environmental degradation: Tourism can cause environmental degradation by
generating waste, polluting water sources, damaging natural habitats, and
contributing to climate change through carbon emissions.
• Overcrowding: High tourism volumes can cause overcrowding, leading to
pressure on local infrastructure, increased pollution, and decreased quality of
life for residents.
• Cultural exploitation: Tourists can exploit local cultures by behaving
inappropriately or disrespecting local customs and traditions.
• Loss of authenticity: Over-commercialization of tourist attractions can result
in a loss of authenticity and uniqueness of the destination.

21. SUGGESTION
• Budget hotels are there, Star Category Hotels are required.
• Light House could be present in the Dublagadi Beach
• Package tour for Dublagadi Beach
• Display Boards showing route map from Balasore
 Coastal Circuit of Odisha could be prepared by connecting Dublagadi Beach , Puri , Chandipur. Beach Activities like
Scuba Diving, Atv Rides, Banana Boat rides can be developed.
 Coastal Circuit of Odisha could be prepared by connecting Dublagadi Beach , Puri , Chandipur.
 Create a website for Dublagadi Beach and promote Rural heritage. It can attract tourist for Eco resort , purchasing
handicraft and cultural events
 Stakeholder may arrange for tourist Eco Resort in Dublagadi Beach
 Light and sound show festival should be shown to the tourists who are willing to visit Dublagadi Beach

22. SUGGESTION
 Odisha government should built a restaurant in Dublagadi Beach for providing authentic cuisine to
the tourists who are visiting Dublagadi Beach
 Training to the local people for providing tourist information to the tourists
 Sand Art studio can be developed
 Limited number of tourists allowed in Dublagadi Beach
 Regular cleaning of Beach
 Weekend dance festival to be scheduled to promote Odissi and Gotipua
 Regular Bus connectivity from Haldipada and Balasore
22

23. CONCLUSION
Dublagadi Beach can be improved and transformed into a sustainable and
responsible tourism destination, while preserving its natural beauty and
protecting its marine ecosystem. It's important to work in collaboration with
local communities, authorities, and visitors to ensure the long-term
preservation and improvement of the beach.

24. THANK YOU ………………..