1. 1

2.  Digital Marketing is the marketing of products or services over the
Internet or any kind of digital media.
 This includes video channels, Internet Radio, mobile phones, display
or banner ads, digital outdoors, and any other form of digital media.
2

3. 3

4.  Social media is very popular right now and it’s only getting
more popular
 You can tap into that popularity by using social media to sell
your products
 Just make sure you don’t SPAM people. In fact, you shouldn’t
use any social media to directly sell anything
 Just use social media to direct people to other sites where you
can then hit them with a sales pitch
4

5.  SEO – 850 Crores.
 Display advertising - 662
Crores.
 Mobile Phones and Tablets-
230 Crores.
 Social Media – 300 Crores
 Email – 68 Crores.
 Video Advertising –150
Crores.
Total Estimated Online Ad
Spend (FY 2012-2013) INR 2,260
38%
Crores
29%
10%
3%
13%
7%
SEO Display
Mobile and Tablet Social Media
Email Video
Source: IMRB International 5

6. 2104 Lok Sabha Election
 The 2014 lok sabha campaign had a huge presence on social
networking sites. Narendra Modi, a Bhartiya Janata Party for Indian
Prime Minister, used Twitter, Facebook, YouTube and Television to
differentiate his campaign. His social networking site profile pages
were constantly being updated and interacting with followers.
Transformer: Age of Extinction
 In 1980 the average cost of marketing a studio movie in the US was
$4.3 million ($12.4 million in today’s dollars). Today for the big budget
summer blockbuster like Transformer: Age of Extinction, the
marketing spend on print and advertising is close to $100 million for
North America alone. It can cost up to $200 million to market a film
like that in all global territories.
6

7. Strength
 Large market reach or penetration.
 Direct contact with audience (almost like face-to-face)
 Cost-effective in the sense most of the platforms are free.
 Somewhat more measurable than other traditional channels.
Weakness
 Ever-changing environment
 Effort vs. results.
 Making up for mistakes.
7

8. Opportunities
 Reach out to certain groups that traditional media didn’t allow
you to.
 Developing a following/ audience that auto-nurtures itself.
Threats
 Espionage
 Your mistakes are noticed and the consumer WILL expose you.
Get ready for prompt action.
8

9.  To study how marketers effectively use digital media to promote
their business.
 To analyze the effective communication strategy through social
networking sites.
 To study the effectiveness of brand communication through social
networking sites from its users and communicators.
9

10. Sampling Plan
Sampling Unit Existed and Expected customer of the
company
Sampling Size 75
Researched Instrument Structured Questionnaire
Target Area National Capital Region (NCR)
Sources Of Data
Primary Data Online Survey, Informal talk and discussion
with the employee of respected company.
Secondary Data Website, Journals, articles, company
brochure
Research Design
Type Of Research Descriptive Research
Method Of Data Representation Description and Graph
10

11.  Are you using social media to market business?
11
97%
3%
YES NO

12.  Is social media important for your business?
12
63%
28%
1% 1%
7%
Strongly Agree Agree Uncertain Disagree Strongly Disagree

13.  How long have you been using social media to market
business?
13
18%
27%
24%
16%
8%
7%
Less than 12 months 1 to 2 Years 2 to 3 years 3 to 4 years 4 to 5 years More than 5 years

14.  What other types of marketing are you using?
14
85%
65%
60%
51%
40%
36%
19%
16%
11%
Email Search engine optimization
Event Marketing (Speaking and Networking) Press release
Online ads ( Google Adwords) Print display ads
Mobile marketing Radio ads
Television ads

15.  What kind of outsourcing will you do for social media
marketing?
15
14%
12%
10%
6%
7%
6%
5%
Design and Development Content Creation Analytics
Monitoring Research Status Updates (tweets…)
Strategy

16.  Which forms of paid social media do you regularly use?
16
90%
17%
20%
11%
10%
3% 2%
Facebook LinkedIn Twitter You Tube Blog Post Pinterest Instagram

17.  I regularly analyze my social activities.
17
22%
46%
14%
15%
3%
Strongly Agree Agree Uncertain Disagree Strongly disagree

18.  Facebook marketing is effective.
18
9%
34%
16%
37%
5%
Strongly Agree Agree Uncertain Disagree Strongly Disagree

19.  I have integrated social media into my traditional marketing
activities.
19
27%
54%
10%
7%
2%
Strongly Agree Agree Uncertain Disagree Strongly Disagree

20.  How much time do you lot for monitoring your marketing
activities via social media?
20
Weekly Hours
2%
34%
27%
5%
9%
4%
11%
2% 3%
5%
0 Hours 1 to 5 6 to 10 11 to 15 16 to 20
21 to 25 26 to 30 31 to 35 36 to 40 More than 40
Source: Social Media Examiner

21.  Commonly used contents in social media marketing.
21
94%
73%
60%
60%
22%
Original written content
Curation of other people's content
Original visual assets (infographics, memes, etc.)
Original Videos
Original Audio Content

22.  A significant 92% of marketers indicate that social media is
important for their business.
 34% of marketers think that their Facebook efforts are
effective.
 A significant 58% of marketers stated that original written
content is the single most important form of content, followed
by original visual assets (19%).
 The majority of marketers (58%) are using social media for 6
hours or more each week, and more than a third (34%) invest
11 or more hours weekly.
22

23.  Pop-ups and Banner ads create psychological pain in user
mind.
 Advertising must be interactive, promotional and in innovative
form to hold the audience.
 It should target the individuals than the mass.
 Adding more multimedia elements to have more interactive
factors in pages.
23

24.  Social Media not only provides information about a product or
service but also promotes creative innovation.
 Young adults spend lots of time in these networking sites due to
heavy commercial content, entertainment and social
gathering.
 So, product or service communicators throng their ads in these
areas with more and more interactive and with fascinating
factors so that their brand identity is developed among the
right choice of focused audience
24

25. 25