12 laws of the new marketing are you game? rajesh soundararajan twitter: @rajeshsound th!nk engagements. rip events th!nk relevance rip specifications th!nk qualified leads rip event attendees th!nk demand rip pipeline th!nk buying stages rip sales stages th!nk pain resolution rip product feature th!nk buyer concerns rip sales actions th!nk available rip reach out! th!nk social online r!p exclusive offline th!nk byte size message rip 8 page collateral th!nk ‘help them buy’ rip sell to prospect enable and engage rip sell and scoot th!nk informed decision making rip sell at any cost 12 laws of the new marketing are you listening? rajesh soundararajan twitter: @rajeshsound.