Principles of
Management
CUTM1189
Presentation By Rajesh
Dimensions of Management

Definition of Management- Peter F. Drucker
 "Management is a multi-purpose organ that manages business and manages managers and manages
workers and work." – Father of modern management (Peter F. Drucker).
 Management is multi purpose as it is used for the benefit of both employees and organization. It is an
organ as it helps to fulfil the purpose of both the staffs and organization and assist for their survival.
 Management manages the business, the employees, their work, and the managers who belong to
higher level. So, it encompasses everything and fulfils the requirements of employees, managers,
business and organization as a whole.

Dimensions of Management
There are 5 dimensions in Drucker’s management discussed below:
1. PURPOSE & MISSION :-
• Every Organisation needs to have a mission statement.
• The mission statement reflects the basic purpose and philosophy of the organization.
• The mission statement gives a clear idea of the long-run commitment of an organization.

2. PRODUCTIVE WORK & WORKER ACHIEVEMENT :-
Every institution accomplishes its performance through productive work of employees.
To make work productive, is therefore an essential function of management.
Making the worker achieve productivity implies and entails considering the human resource as human
beings and not machines.

3. SOCIAL IMPACTS & SOCIAL RESPONSIBILITIES :-
Organisations are the organs of the society and exist to fulfil a specific purpose.
Through its business activities, every organisation impacts its employees, customers, dealer, suppliers,
communities and the society.
Managing social impact and responsibilities will ensure long-term success and survival of the organisation.

4. TIME DIMENSION :-
Every organisation should consider the present and the future, the short-run and the long-run.
Managers need to aim at striking a balance between the present and desired future results.
Sustain and develop the performance of every resource.

5. ADMINISTRATION & ENTREPRENEURSHIP :-
To ‘administer’ is to always manage and improve what already
exists.
To act like an ‘entrepreneur’, manager has to redirect resources
from the areas of low or diminishing results to areas of high or
increasing results.
Proper administration & entrepreneurship will help the manager in
making the business of tomorrow.

In other words, Drucker did try to integrate all three dimensions the economic, social and
human into his management teachings. There are discussed below :-
6. ECONOMIC DIMENSION :-
It refers to the capacity of public and private sectors to implement profitable practices from the
economic point of view, without compromising the equilibrium with the social and environmental
practices.

7. SOCIAL DIMENSIONS :-
Social dimensions in management refer to both the societal changes as well as managerial
changes that affect the working environment.
Society is fundamentally based upon performance and profit
Managers and employees responsibility in the office and in society also.

8. HUMAN DIMENSION :-
The term human dimensions refers to how and why humans value natural resources, how humans
want resources managed, and how humans affect or are affected by natural resources management
decisions.