________________________________________PROFILE SUMMARY__________________________________
 A competent professional with nearly 16 years of experience in:
Sales & Marketing/Business Development Dealer / Distribution Management Profit & Loss Accountability
Competitor & Trend Analysis Market Penetration & Growth Key Account Management
 Significant experience in managing business operations with focus on top-line & bottom-line performance with expertise in
determining company’s mission & strategic direction as conveyed through policies/corporate objectives
 Exposure in implementing sales programmes / strategies to improve the product awareness in markets by brand building and
market development efforts
 Remain on the cutting-edge, driving new business through key accounts & establishing strategic partnerships & dealer
relationships to increase channel revenue
 Exceptionally well organized with a track record that demonstrates self-motivation, creativity & initiative to achieve both personal
& corporate goals
 Adept at conceptualizing & implementing competitive strategies for generating sales, developing as well as expanding market
share towards the achievement of revenue & profitability targets
 Excellent interpersonal, people management & analytical skills with the ability to relate to people at any level of business
CORE COMPETENCIES
 Liaising withtop managementforevolving strategicvision,drivingchange,infusingnew ideasand taking productbusiness performance
and productivity to the next level
 Leveraging business, created product solutions and turned around new initiatives into profit-making ventures
 Actively involved in leading the entire product life cycle management right from product launch including features, timelines, cost
targets, pricing, business case and go-to-market strategy
 Demonstrated prowess in managing product commitments towards the customer, leading roadmap communication and
participating in decision making process
 Identifying and implementing strategies for building team effectiveness by promoting a spirit of cooperation between team
members.
ORGANISATIONAL EXPERIENCE_________________________________________________
Since Dec 2014 Ceat Ltd. Bangladesh
Currently working as Head – Sales & Mktg. Ceat Bangladesh Ltd. Covering entire Bangladesh with turnover of 20
crores pm. working along with a team of 60 managers.
RAJANIKA NT TIWARY
Mobile No.: 09769005127, 022-28844663
+8801972328251 (BD)
E-Mail: rktiwaryonline@gmail.com

Growth Path:
Territory Leader-Nagpur / Nanded: Jan’01-Jun’02 & Jul’98-Dec’02
District Manager, Nagpur: Jul’02-Jun’03
Regional Manager, Nagpur: Jul’03-Jun’03
Sr. Regional Manager-Hyderabad / Nagpur: Jul’08-Mar’09 & Jul’04-Jun’08
Zonal Manager-West Zone: Apr’09-Jun‘11
General Manager Sales – West Zone: Jul’11-Sep’14
General Manager – Spl. Projects – Pan India (Sales & Marketing): Since Oct’14 to Nov 2014.
Head – Sales & Marketing, Ceat Bangladesh Ltd: Since Dec 2014.
Key Result Areas:
 Taking care of sales & marketing operations; conducting sales promotional activities as a part of brand building and market
development efforts
 Forecasting and planning monthly & quarterly sales targets and executing them in a given time frame
 Analysing latest marketing trends / competitor activities and providing valuable inputs for marketing strategies
 Identifying & networking with prospective clients generate business from the new & existing accounts and achieving increased
sales growth thus catalysing profitability
 Maximizing customer satisfaction level by on time delivery, monitoring customer complaints and providing efficient services &
resolving customer grievances /issues
 Leading, mentoring, training & monitoring the performance of 20 member team to ensure efficiency in process operations and
meeting of individual & group targets
 Leading:
o A team of 1 Area Manager, over 5 Territory Leaders, 1 Commercial In-charge and other Administrative Staff as
Regional Manager, Nagpur
o Sales for complete Nagpur District with a team of 2 Sales Associates and steered rural channel development
initiatives by tapping high potential rural areas as District Manager, Nagpur
 Creating & sustaining a dynamic environment that fosters development opportunities and motivates high performance amongst
team members
Highlights:
 As General Manager Sales Distinction of increasing top line profitability from 30 crores to 60 crores p.m. and bottom
line profitability from 1 crores to 4.5 crores p.m. within 3 years in the West Zone in Ceat Limited, Mumbai,
Represented Ceat Limited, Mumbai in the deployment of Sales Module in 2012-13
As Zonal Manager-West Zone
 Bagged Best Zonal Manager Award for demonstrating excellent performance in 2010-11
 Recognised as Best Commercially Managed Zone and Highest Volume Zone for two consecutive year in 2010-11
 Holds the distinction of:
o Showcasing growth from 30 Crores in April to 53 Crores in West Zone
o Developing new markets like South Gujarat (Ankaleshwar, Bharuch & Vapi), Maharashtra (Chandrapur, Solapur,
Osmanabad, Latur)
o Handling channel of 400 dealers with an average turnover of 12 Lakhs ranging from 3 Lakhs to 7 Crores
o Organizing product promotions viz. CEAT Pro (A Customer Royalty Program) conducted in all leading towns of the
zone

o Promoting CEAT Indian Road Transportation Awards achieving distinction of the zone with highest valid
nominations; regular consumer meets for all categories; schemes forconsumers & dealers organized on a quarterly
basis
o Being nominated for Best Zonal Manager recognition in 09-10
 Successfully initiated a Mega Expansion Drive to increase the dealer network, especially for non-truck segment in
rural markets which a great success with almost 130 new channel partners appointed resulting in an increased business of
5 crores per month.
 Significantly contributed in:
o Rendered significant value additions to Key Accounts through detailed training camps organized for their staffs,
etc. to increase their loyalty towards CEAT
 Essayed a key role in initiating Sales Distribution Concept for two wheeler tyres in Ceat Limited, Mumbai
As Sr. Regional Manager-Hyderabad / Nagpur
 Steered indicatives & increased business from 7
Crores-12 Crores, Hyderabad and 2 Crores to 9
Crores, Nagpur
 Played a major role in:
o Developing new markets i.e.
Hyderabad-Warangal, Kurnool,
Cudappa and entire Rayalsima
with Dealer network of 150
channel partners (125 dealers,
15 distributors & 5 CEAT
Exclusives-CEAT Shoppe &
CEAT Hubs)
o Appointing CEAT Exclusive Hubs in
upcountry areas, especially in
untapped markets of Andhra
Pradesh
 Recognised with Hyderabad South Zone Best
RM Award for2008-09. Nagpur - West Zone
and Best RM Award for FY 2007-08
As Regional Manager, Nagpur
 Holds the distinction of:
o Managing turnovers worth 9 crores per month
o Minimizing demand supply gap & overseeing complete supply chain operations for the assigned region
 Bagged All India Best RM award for FY 2003-04 for demonstrating excellent performance
As Territory Leader-Nagpur / Nanded
 Bagged Best TL Awards in 1999-00 and 2000-01
 Piloted the dealer network and consumer base with a turnover of 6 crore per month & managed the CFAs
 Showcased growth in Nanded Territory from 25 Lakhs pm to 1 Crore pm and Nagpur Territory from 1 crore pm to 6 Crore pm
PREVIOUS EXPERIENCE___________________________________________________
Jan’95-Jun’98 with as Birla Tyres Limited, Mumbai as Sales Executive-Central Suburbs, Mumbai
Jan’93-Jan’95 with Kesoram Industries, Kolkata as Graduate Engineer Trainee
EDUCATION____________________
 Post Graduate Certificate in Business Management from XLRI, Jamshedpur ; 2014
 Executive MBA in Marketing & Human Resources from Shailesh J. Mehta School of
Management, IIT Mumbai; 2012
 BE (Mechanical)
PROFESSIONAL TRAININGS ATTENDED__________________________
 Week Long Managerial Grid Program conducted by Mr. Homi Mulla
 The Managerial Business Development Program from IIM, Ahmedabad. Also, functioned as the Part of IIM, Ahmedabad Alumni
Network
 Development Centre conducted by RPG group, cleared DC1 & DC 2
SOCIAL RESPONSIBILITY_______________________________
 Served as Member of CSR Team of RPG Group - Ceat Limited, Mumbai (Currently working on Driver Welfare Program)
PERSONAL DETAILS___________________________
Date of Birth 10th
December 1972

Address Flat No. B 108, Bhoomi Hills Co-op. Housing. Society, Thakur Village, Kandivali (E), Mumbai –
400101
Languages Known English, Hindi, Bengali, Marathi and Gujarati