• Swiggy is the nourishment requesting and conveying company situated in
Bengaluru. Founded in 2014 by Nandan Reddy, Sriharsha Majety and Rahul
• Swiggy started its journey with six conveyance officials and 25 eateries , but
after 3 years it has scaled with more than 6,000 conveyance administrators
crosswise over India in excess of 8 urban communities like Delhi – NCR,
Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata and Pune.
Swiggy has total $464 million of funding.
Swiggy has raised a sum of 75.5 million dollars in subsidizing from different financial investors
Bessemer Venture Partners
1. Company :- Swiggy is a leading food ordering and delivery startup in India.
2. Customers:- The customer segments of Swiggy include those people who do not
wish to go out to restaurants and eateries to buy food.
3. Collaborators:- Swiggy has partnered with Burger king for providing delivery
services. It has also partnered with Google Local Guide to facilitate customer
reviews. Swiggy has partnered with Indifi Technologies to facilitate a financing
program for partner restaurants.
4. Competitors:- Swiggy's top competitors include Foodpanda India, and Zomato.
5. Context: Political Issues- Legal problems, Trade Regulations.
Economic Issues- Growth rate, Labour costs.
Good Brand Image
Better customer preference
No minimum delivery amount
Neat packaging(hygienic packaging)
There is differences between restaurant price
and online price.
Growing market for Potential Customer
Increase market share
Pioneer in food Delivery Business
Increasing potential competitor, example –
Increasing in health consciousness
• From above matrix analysis we can say that Swiggy is exponentially growing
business and creating a new benchmark. Swiggy is one of the best online food
ordering and delivery company, It totally changed the concept of how India
eats. Today all the foodies are click away from their favourite food.
• Swiggy is not far from, taking a huge chunk of Indian’s food tech market with
its live order tracking and no restriction on order amount.