The Lean
Startup

Building something new is not a
problem!

Defining Startup
A startup is a human institution
designed to deliver a new product
or service under conditions of
extreme uncertainty.

Learning should not be a waste
of time!

Leap of Faith
The customers will have a desire
to buy our product or service.

The Value Hypothesis
Would our product be valuable to
our customers once they start
using it?

Minimum Viable Product
A product with sufficient
features to satisfy early
adopters.

The Growth Hypothesis
How would new customers
discover our product?

A/B Testing
Offering two variants of same
product to different customers.

Build-Measure-Learn

Persevere
OR
Pivot

Additional Resources
For a detailed summary of the book with infographic visit the Blog
Post- Lean Startup Summary
For a video presentation watch the video- Video Presentation of
the Lean Startup
For Hindi explanation of the book visit-The Lean Startup
Summary in Hindi

Thank You!